pinterest: the big picture · pinterest: the big picture . 2 | 8/14/2014 | office of web and new...
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8/14/2014 1 Office of Web and New Media | |
Pinterest: The big picture
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About Pinterest • Founded in March 2010
• 70 million users
• 3rd most popular social media site
• 2nd highest number of social referrals
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Why choose Pinterest? • Showcases visual content in a unique way
• 80% of all pins are repins
• 75% of all usage is from a mobile device
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Pinterest lingo • Profile • Board • Pin • Feed • Pin button • Repin • Like • Follow (User/Board)
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Anatomy of a pin • Image • Caption • Source • Edit function • Favorite
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The lifecycle of a pin • The pin is born • The repin • The discovery • The click-through
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New: Missouri State Pinterest!
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Missouri State’s Pinterest • Target audience:
• Prospective students • Current students • Alumni
• Less formal and showcases our brand’s personality
• Opportunities for collaborative boards with University units
• Boards: • Follow Your Passion • Find Your Place • BearWear, BearWhere? • As Seen on Instagram • #GoMaroon • Maroonalicious! • How Sweet Missouri State • Life in #SGF • Da Bears • Bear Cubs • Tailgating tips for BearFest
Village
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Collaboration boards • We are interested in
collaborating with University units on topic-specific boards
• Email [email protected]
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Pinterest Best Practices • Be aware of image resizing standards • Share videos from YouTube or Vimeo • Provide clear captions • Direct to a source • Give credit when applicable
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QUESTIONS ???