pinterest planning calendar

8/17/2019 Pinterest Planning Calendar

1/18

Pinterestplanning calenda


2/18

Plan to reach your audiencesat the best times with the best content

Pinners are 2x more likely to

celebrate events compared to

general population2

2x

70%of Pinners take action on Pins1

of Pinners plan for holidays atleast 60 days out (21% higherthan general population) 2

45%

Gifts Decor party

"ids parenting !ood drin#

sing Pinner signals! "e identified 6 important caprevalent for most events and holidays

#ource$ ill"ard &ro"n Pinterest #tudy1 ' P intere


3/18

Pinterests planning cycle istypically 2 & 4 months long

'onths before e(ent 4 months 2 months

+,ashion typically sees *-% of pinning.planning in

25%of all Pinning happens in the

2/- months range for all genres but fashion+

75%


4/18

)anuary

*onsider winter tra(el+ Pins focusing on sno" trips and beaches

, n c r e a s i n g

a c t i ( i t y

-uper .owl

ecor party

,ood drink,ashionair beauty

/ew ears

ecor party


Golden Globes

ecor party


1alentines Day

3ifts

ecor party,ood drink,ashionair beauty

Prom,ood drink,ashionair beauty

aster ecor party,ood drink,ashion4ids parentingair beauty

!esti(al-eason

,ashionair beauty

*onsider -pring cleaning+ Pins focusing on cleaning and organi5ation ideas

P e a #

a c t i (

i t y

'arch 'adness,ood drink

'arch 'adnessecor party,ood drink


5/18

*onsider outdoor fun+ Pins around outdoor adventures plans

!ebruary

*onsider -pring .rea#+ Pins focusing on fitness

3scars


aster

ecor party,ood drink,ashion4ids parentingair beauty

-t Patric#s Day


1alentines Day

3iftsecor party,ood drink,ashionair beauty

'ardi Gras

,ood drink

"entuc#y Derby,ood drink,ashion

!esti(al-eason

,ashionair beauty

-ummer tra(el,ashion4ids parentingair beauty

Prom


"entuc#y Derby

,ood drink,ashion

-ummer ra(el

,ashion4ids parentingair beauty

, n c r e a s i n g

a c t i ( i t y

P e a #

a c t i (

i t y


6/18

'arch

*onsider food drin# topics for 'ardi Gras+ specially 4ing cake and &eignet bites

aster


-t Patric#sDay


'arch 'adness

ecor party,ood drink

Prom


"entuc#yDerby

,ood drink,ashion

*inco de 'ayoecor party,ood drink

'others Day3iftsecor party,ood drink

'emorial Dayecor party,ood drink

Graduation,ashion

!esti(al-eason

air beauty

*onsider outdoor fun+ Pins focusing on gardening , n c r e a s i n g

a c t i ( i t

y

P e a #

a c t i (

i t y


7/18

6pril

*onsider festi(al season specially Pins focusing on bohemian braids and hippie fashion

)uly 4thecor party,ood drinkair beauty,ashion

'emorial Dayecor party,ood drink

!athers Day3iftsecor party,ashion

Graduation3iftsecor party,ashionair beauty

*onsider weddings+ Pins focusing on anything gifts! fashion and decor

, n c r e a s i n g

a c t i ( i t

y

P e a #

a c t i (

i t y

*inco de 'ayo

ecor party,ood drink,ashion

'others Day

3iftsecor party,ood drink

Prom


"entuc#y Derby

,ood drink,ashion


8/18

'ay

*onsider -ummer fashion+ Pins focusing on bathing suits and beach fashion

'others Day

3iftsecor party,ood drink

)uly 4th


!athers Day

3iftsecor party,ood drink4ids parenting

*inco de 'ayo


'emorial Day


"entuc#y Derby,ood drink,ashion

Graduation3iftsecor party,ashion

.ac# to schoolecor party,ood drink,ashion4ids parentingair beauty

*onsider "entuc#y Derby+ specially Pins focusing on hats! cocktails! and pie

.ac# to collegeecor party,ood drink,ashion4ids parentingair beauty

, n c r e a s i n g

a c t i ( i t

y

P e a #

a c t i (

i t y


9/18

)une

*onsider .aby -hower ideas+ Pins focusing on gifts! decor! fashion! hair beauty

!athers Day

3ifts

ecor party,ood drink4ids parenting

Graduation

3ifts

ecor party,ashion

-ummer tra(el

,ashion

4ids parentingair beauty

)uly 4th

ecor party


.ac# to college


*onsider .ac# to college+ specially Pins focusing on dorm decor! and packing lists

.ac# to school

ecor party,ashion4ids parentingair beauty

, n c r e a s i n g

a c t i ( i t

y

P e a #

a c t i (

i t y

!s

,


10/18

)uly

*onsider -ummer tra(el+ specially Pins focusing on summer date ideas the perfect beach house

.ac# to college

ecor party

,ood drink,ashion4ids parentingair beauty

-ummer tra(el

,ashion

4ids parentingair beauty

.ac# to school

ecor party


*hristmas

3iftsecor party,ood drink,ashion4ids parentingair beauty

$alloween


*onsider $alloween+ specially Pins focusing on :; costumes

)uly 4th

ecor party


, n c r e a s i n g

a c t i ( i t

y

P e a #

a c t i (

i t y


11/18

6ugust

*onsider .ac# to school+ specially Pins focusing on "eekly meal planning

.ac# to college

ecor party


.ac# to school

ecor party


han#sgi(ing


.lac# !riday

3ifts,ashionair beauty

$alloween


*hristmas


*onsider /! /*66 football+ Pins focusing on food drink! decor and fashion , n c r e a s i n g

a c t i ( i t

y

P e a #

a c t i (

i t y


12/18

-eptember

*onsider 8inter tra(el+ Pins focusing on sno" and packing lists

.lac# !riday

3ifts,ashionair beauty

*hristmas


han#sgi(ing


$alloween


.ac# to college

ecor party


.ac# to school

ecor party


*onsider $alloween+ specially Pins focusing on pumpkin carving

, n c r e a s i n g

a c t i ( i t y

P e a #

a c t i (

i t y


13/18

3ctober

*onsider -pring cleaning+ Pins focusing on decluttering

han#sgi(ing

ecor party

,ood drink4ids parenting

.lac# !riday

3ifts

,ashionair beauty

*hristmas

3ifts


$alloween

ecor party


/ew ears


*onsider 'ardi Gras+


14/18

/o(ember

*onsider $oliday tra(el+ Pins focusing on beach destinations

.lac# !riday

3ifts

,ashionair beauty

*hristmas

3ifts


han#sgi(ing

ecor party

,ood drink4ids parenting

1alentines Day


/ew ears


-uper .owl


*onsider /ew ears+ specially Pins focusing on decor fashion , n c r e a s i n g

a c t i ( i t y

P e a #

a c t i (

i t y

-uper .owl



15/18

December

*onsider flu remedies+ Pins focusing on the best "ays to stay healthy or kick a "inter cold or flu

/ew ears

ecor party


*hristmas

3ifts


1alentines Day


-uper .owl

ecor party

*onsider resolutions+ Pins focusing on ne" resolutions especially around healthy foods fitness

-uper .owl


'ardi Gras


, n c r e a s i n g

a c t i ( i t y

P e a #

a c t i (

i t y


16/18

opics related by category (olum

(ent otal Pinners otal Pins (ent otal Pinners

Golden Globes 2m 4m Graduation 97m

-uper .owl 97m 5:m 'emorial Day 7m

1alentine;s Day 2:m 200m !athers Day 95m

3scars 2m 4m 4th of )uly 94m

'ardi Gras 5m :m .ac# to -chool 94m

'arch 'adness 7m 2=m .ac# to *ollege 24m

-t Patric#;s Day 5m 92m $alloween 27m

aster 24m 94=m han#sgi(ing 27m

Prom 20m 959m .lac# !riday 92m

"entuc#y Derby 9m =m *hristmas 4>m

*inco de 'ayo 5m 90m /ew ears 2>m


17/18

(ent > months 5 months 4 months = months 2 month 9 month

Golden Globes

-uper .owl

'ardi Gras

1alentine;s Day

3scars

aster

-t Patric#;s Day

'arch 'adness

Prom

"entuc#y Derby

*inco de 'ayo

'others Day

(ent strategy planning Increasing activity Peak activit

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