PINTEREST

September 26, 2012

www.onlinebizSMARTs.com

Welcome•Please silence your phones•Please leave emails until after the workshops•Enjoy yourself and let’s learn!

•Thank you Karen Fisher and Nova Home Loans!

Provide high caliber social media and online marketing

training to business owners and professionals so that they may thrive in the internet world.

Mission

Where we distinguish ourselves is that we cover the full scope of the online marketing options and tie them together with business strategy.

Dale Dillon and Michael Gray

www.onlinebizSMARTs.com

SMART Team Master Mind MembersSherif Morgan Deborah Munoz-ChaconAaron Eden Pam Furlong

Chris Hazen MolinaStaff Steve FrantzisDanielle Lips Connie Ryan

What is Pinterest?

Pinterest is a social network that allows users to visually share, curate and discover new interests by posting (pinning) images or videos to pinboards.

Not a place to push your product or service, but a place to show the lifestyle associated with your product.

Very visual and focused on lifestyle

“This is a social network meant to connect everyone in the world through the things they find interesting.”

Vocabulary

Pin – an image added to a Pinboard

Pinboard – a collection of pins based on themes

Pinning – visually sharing content

Repin – reposting Pin It Button – button to

place on website for sharing from website. Includes linkback.

Pinner – the person using Pinterest

Should You Be On Pinterest? 80% Women

55% are ages 25 to 44

Time on site per visit – 17 minutes average!

https://www.google.com/adplanner

Pinterest Unique Visitors January 2011 to January 2012

Pinterest Terms I

You retain all of your rights in all of the User Content you post to our Service.

You grant a non-exclusive, royalty-free, transferable, sublicensable, worldwide license to use, display, reproduce, re-pin, modify (e.g., re-format), re-arrange, and distribute your User Content on Pinterest for the purposes of operating and providing the Service(s) to you and to our other Users. 

Pinterest Terms II

Any User Content that you post to the Service does not and will not violate any law or infringe the rights of any third party, including without limitation any Intellectual Property Rights (defined below), publicity rights or rights of privacy. 

How to Sign Up

Sign up with the same email address that you use for your Twitter business account or Facebook Profile.

So that you can share new pins through your Twitter account.

No connection to Facebook business pages, just your profile.

Setting Up

Create Your Accounts

Create a Pinboard

Upload Pins

Repin Pins

Check URL

Add the applicable links at the bottom

Make sure “Hide your Pinterest profile from search engines” is OFF.

Links!!

Go to Pin Click on edit Is there already a URL there

and is it the one you want? If related to your site, type in

your site URL Or type in site of Pin originator

Optimize Profile

Use your company name as your user name

Add your logo Include the brief description

of your business

Build Your Following

Follower of specific pinboard Follower gets notified when there is a new pin on that board

Follower of User’s Account Follower gets notified where there is a new pin on any of that user’s boards.

Create a great board that is based on the specific topic. Include other pins that are relevant.

Follow other users and they may follow you back.

Put button on your website Get html from “Goodies”

Get Pin It Button from “About” Menu Menue

Pinterest Search

Pins

Boards

People

Goals

Brand recognition

Increase traffic to website or blog

Convert into leads or sales

How do you do that?

You build a great Pinboard that conveys your brand and the lifestyle of your buyers

What is your brand lifestyle? http://www.pinterest.com/marketo/w

orking-marketo/

Maximize the Search Optimization Add links and keywords to

descriptions so that you can be found by search

Hashtags can be used to improve search. Match the hashtag to twitter

Analytics

Check your analytics to see if you are getting referral from Pinterest and which pins or billboards are producing most effectively

Pinterest Etiquette

Be Respectful

Be Authentic Pinterest is an expression of who you are. We think

being authentic to who you are is more important than getting lots of followers. Being authentic will make Pinterest a better place long-term.

Credit Your Sources Pins are the most useful when they have links back to

the original source. If you notice that a pin is not sourced correctly, leave a comment so the original pinner can update the source. Finding the original source is always preferable to a secondary source such as Image Search or a blog entry.

Pinterest Etiquette (continued) Report Objectionable Content

Tell Us How to Make Pinterest Better

Tips on Building Great Pinboard Think visual! Think brand! Think lifestyle! How your brand is used Photos that show your culture and business personality Photos from your blog Infographics based on your industry data Book covers, download graphics Customer photos – photos of them using your product

or service Ask customers to pin their own photos of themselves

using your products Taller images repinned more often!