pinterest dash - how to drive traffic to your site with pinterest
DESCRIPTION
One of the many qualities that makes Pinterest a powerful tool to use in a social media marketing plan is its power for traffic generation. This presentation was originally given during a session at New Media Expo (NMX) in Las Vegas, Nevada January, 2014.TRANSCRIPT
Welcome! You’re on track to battle your way though the
chaos of recipes, nail tutorials and cute kittens to build a
Pinterest following and drive traffic to your blog.
Training Level
About the
track
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Launched 2010
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Drives more referral traffic than Twitter, LinkedIn and Reddit COMBINED
!
Pinterest referral traffic grew 66.52% from 2012-2013
https://blog.shareaholic.com/social-media-traffic-trends-10-2013/ http://thenextweb.com/socialmedia/2013/07/10/semiocast-pinterest-now-has-70-million-users-and-is-steadily-gaining-momentum-outside-the-us/
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Pins:
Most are links
Most are public***
6 is the magic
number
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Boards
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Strategy
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Keep in mind why people go to Pinterest ! To find something to buy- gift or for themselves
! To find information- recipe or tutorial ! To find people with similar interests ! For inspiration- art or design ! For fun
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Do you have what you need?
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Pimp your ride
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Your account
Profile image Account description
***business.pinterest.com***
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Your boards: Think CARSComplete Attractive Relevant Searchable
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Your site - Images
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Your site - Pin it buttons
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Secret weapon
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Building a Following
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Use what you have:Tell them why
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Use what you have:
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Strategically follow: Easy dinners board search results-
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Strategically follow: Easy dinners board search results-
Follow individual boards instead of whole accounts
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Only follow active pinners
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Pinning vs Repinning
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Driving Traffic
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Bonus Weapon: branded images
6 is the magic number
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
The power of the repin
1 original pin 3 repins x 3 levels = 40 pins !40 x 7= 280 potential links
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Pin to multiple boards:
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Images-
Provide multiple options in each post
!
Repurpose list posts
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Images- !
Pinnable quotes from your posts or interviews
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Group Boards: !
Strategically collaborate with others to share followers.
!
Keep your audience in Mind!
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
RichPins: !
Article Pins Recipe Pins Product Pins Movie Pins
http://business.pinterest.com/rich-pins/ WordPress Plugin- http://pinterestplugin.com
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
RichPins: !
Place Pins
http://business.pinterest.com/rich-pins/
Speed Racer: @ospinteresting ©2014 Cynthia Sanchez
Pinners, Start your
engines!