DESCRIPTION
Social Media Club of New Hampshire (SMCNH) presentation on using Pinterest for Business. Presented by Melanie Burger (@melsieburger)TRANSCRIPT
All You Need To Know About PinterestMelanie Burger
What is Pinterest?3rd most popular social networking site as of
February 2012
Users “pin” images which create links back to original content
Who’s Using It?
Who’s REALLY Using It?1.36 million users per day
68% female / 32% male
Avg. income > $100K
50% of users are age 25-44
50% have kids
George Takei
Why Does Pinterest Matter?Traffic
Pinterest provides more website referrals than LinkedIn, Google+, and YouTube combined.
In Oct 2011, Time Inc.’s Real Simple magazine got more traffic from Pinterest than Facebook (source)
Leads Pinterest lead to customer conversion rate is 15%
(inbound marketing average is between 1-3%)
Social Sharing Integrated with Facebook and Twitter
Creating Your AccountRequest an Invitation from Pinterest
Ask a friend to send you one
Ask me: [email protected]
Linking Your Social Networks
Facebook links to your personal profile only – Pinterest doesn’t link to business pages yet
Twitter can be linked to your business account and is the method you should choose
Your Pinterest Profile Once your account is activated, optimize your
Pinterest profile under the settings tab.
Choose your company name as your username and complete your profile information, including a company description, logo, and a link to your website.
Set the Hide button to Off so search engines can find you.
Build Your FollowingEstablish several boards with pins before
you start promoting yourself
Become the best resource on a specific topic Create resourceful boards filled with
keywords that best fit your brand
Promote your boards through all of your channels
Engage with other users Repinning, liking, and commenting on
others’ pins is a great way to get yourself noticed
Board Management
Following PeopleYou can follow users or individual boards
What Do I Pin?Feature visual content
Content you already have Pictures from gatherings or team building events
to show company culture Employee headshots to personalize your brand
Images from your blog You should already be using images in your blog,
so use them to pin your blog posts Infographics & data charts
These are perfect for sharing on Pinterest: if you have data you can turn into a visual, go for it
More on PinningCreate a “Just for Fun” board for
random things that strike your fancy. Not all boards need to be on-topic.
Pin using different methods Repin other users’ pins Pin directly from your website Upload images
Contests on PinterestBrands can create contests to encourage users
to pin their content. The Lands’ End Pin it to Win it contest below is an example of how this works:
Make It EasyAdd the Pin It button to your web site to make
sharing easy
3rd Party ServicesPinstagram
add locations, music, quotes, calendar dates, Twitter profile links, sticky notes and websites to Pinterest
PinReach Measures Pinterest influence and analytics
Share as Image Allows you to highlight text and convert it to an
image
Thank you!Questions?
Melanie BurgerKeep in touch!
pinterest.com/melanieburger about.me/melanieburger [email protected] @melsieburger