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Page 1: ©Pinnacle Advisory Group · 2020-05-19 · ©Pinnacle Advisory Group Boston MSA Lodging Market Source: STR and Pinnacle Advisory Group’s March 2020 Pinnacle Perspective-70% -60%

©Pinnacle Advisory Group

Page 2: ©Pinnacle Advisory Group · 2020-05-19 · ©Pinnacle Advisory Group Boston MSA Lodging Market Source: STR and Pinnacle Advisory Group’s March 2020 Pinnacle Perspective-70% -60%

Rachel J. Roginsky, ISHCPrincipalPinnacle Advisory GroupEmail: [email protected]

Page 3: ©Pinnacle Advisory Group · 2020-05-19 · ©Pinnacle Advisory Group Boston MSA Lodging Market Source: STR and Pinnacle Advisory Group’s March 2020 Pinnacle Perspective-70% -60%

NE Lodging ConferenceMay 11, 2020

Rachel J. Roginsky, ISHCPrincipal, Pinnacle Advisory Group

[email protected]

Page 4: ©Pinnacle Advisory Group · 2020-05-19 · ©Pinnacle Advisory Group Boston MSA Lodging Market Source: STR and Pinnacle Advisory Group’s March 2020 Pinnacle Perspective-70% -60%

©Pinnacle Advisory Group

Boston & Cambridge Lodging Market

$0.00

$50.00

$100.00

$150.00

$200.00

$250.00

$300.00

$350.00

50.0%

55.0%

60.0%

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1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Boston & Cambridge25-Year Historic Performance

ADR RevPAR Occ

Jan 2020Occ +4.3%ADR: +0.8%RevPAR: +7.8%

Feb 2020Occ +1.1%ADR: +1.9%RevPAR: +3.5%

Source: Pinnacle Advisory Group’s Pinnacle Perspective

Page 5: ©Pinnacle Advisory Group · 2020-05-19 · ©Pinnacle Advisory Group Boston MSA Lodging Market Source: STR and Pinnacle Advisory Group’s March 2020 Pinnacle Perspective-70% -60%

©Pinnacle Advisory Group

Boston MSA Lodging Market

Source: STR

-100.0%

-80.0%

-60.0%

-40.0%

-20.0%

0.0%

20.0%

40.0%

1-M

ar

3-M

ar

5-M

ar

7-M

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9-M

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2-Ap

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ay

Daily Performance, % Change YOYMarch 1 to May 2, 2020

Occupancy ADR RevPAR

Page 6: ©Pinnacle Advisory Group · 2020-05-19 · ©Pinnacle Advisory Group Boston MSA Lodging Market Source: STR and Pinnacle Advisory Group’s March 2020 Pinnacle Perspective-70% -60%

©Pinnacle Advisory Group

Boston MSA Lodging Market

Source: STR and Pinnacle Advisory Group’s March 2020 Pinnacle Perspective

-70% -60% -50% -40% -30% -20% -10% 0%

Boston/Cambridge

Boston MSA

Top-25 Markets

U.S.

Demand & ADR, % Change YOYMarch 2020

Demand ADR

Page 7: ©Pinnacle Advisory Group · 2020-05-19 · ©Pinnacle Advisory Group Boston MSA Lodging Market Source: STR and Pinnacle Advisory Group’s March 2020 Pinnacle Perspective-70% -60%

©Pinnacle Advisory Group

BCEC & Hynes Conventions

Source: MCCA

0

25,000

50,000

75,000

100,000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Convention Center RoomnightsStatus as of May 6, 2020

Scheduled Postponed Rescheduled Cancelled

Page 8: ©Pinnacle Advisory Group · 2020-05-19 · ©Pinnacle Advisory Group Boston MSA Lodging Market Source: STR and Pinnacle Advisory Group’s March 2020 Pinnacle Perspective-70% -60%

©Pinnacle Advisory Group

Boston & Cambridge Lodging Market

-69% -67% -67%-57% -62% -61% -62%

-80%

-70%

-60%

-50%

-40%

-30%

-20%

-10%

0%Back Bay Cambridge Downtown Fenway & LMA North/West End

Seaport & LoganAirport South Boston

RevPAR Decline by SubmarketMarch 2020

Source: Pinnacle Advisory Group’s March 2020 Pinnacle Perspective

Page 9: ©Pinnacle Advisory Group · 2020-05-19 · ©Pinnacle Advisory Group Boston MSA Lodging Market Source: STR and Pinnacle Advisory Group’s March 2020 Pinnacle Perspective-70% -60%

©Pinnacle Advisory Group

Boston Lodging Market Recovery

Expect to see a slow recovery in the Boston Lodging market.

Page 10: ©Pinnacle Advisory Group · 2020-05-19 · ©Pinnacle Advisory Group Boston MSA Lodging Market Source: STR and Pinnacle Advisory Group’s March 2020 Pinnacle Perspective-70% -60%

©Pinnacle Advisory Group

Boston Lodging Market RecoveryWhy will the recovery be slow?• 40% of the convention room nights were cancelled as of April 21; potentially more to follow.Convention and group demand in the City accounts for approximately 30% of total lodgingdemand.

• International travel accounts for about 18%-20% of lodging demand in the City. Internationalvisitation will be significantly reduced in 2020.

• Our world renowned medical facilities drive significant lodging demand. These facilities are takingcare of Covid 19 patients, and not providing the services that bring visitors with medical needs tothe City.

• MIT, Harvard, and other institutes for higher education generate meaningful lodging to the City –there is still uncertainty regarding how these schools will re-open in the fall; distance learning orback to campus.

• Major events – the Boston marathon, the Red Sox, major concerts, July 4th at the Hatch Shell, etc.have been cancelled or postponed for 2020. The events bring in lots of visitors to the City.

• That leaves corporate and leisure demand. Massachusetts was hit hard from the virus withdelayed re-opening. This factor, coupled with a challenged economy will substantially impactlodging demand in 2020, with an anticipated slow recovery in 2021.

Page 11: ©Pinnacle Advisory Group · 2020-05-19 · ©Pinnacle Advisory Group Boston MSA Lodging Market Source: STR and Pinnacle Advisory Group’s March 2020 Pinnacle Perspective-70% -60%

Jim Berry, MAI, MRICSExecutive Director of Hospitality & GamingCushman & WakefieldEmail: [email protected]

Page 12: ©Pinnacle Advisory Group · 2020-05-19 · ©Pinnacle Advisory Group Boston MSA Lodging Market Source: STR and Pinnacle Advisory Group’s March 2020 Pinnacle Perspective-70% -60%

VALUATION & ADVISORYNELC - MAY 2020Historic 12-Month Moving Average - RevPAR Comparison

Historic Monthly Moving Average RevPAR Comparison

Source: STR/Cushman & Wakefield

-24.0%

-21.0%

-18.0%

-15.0%

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-9.0%

-6.0%

-3.0%

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Jan-

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Boston Downtown RevPARMoving Average % Chg

Andover RevPARMoving Average % Chg

Boston South Shore RevPARMoving Average % Chg

Cambridge RevPARMoving Average % Chg

Dedham RevPARMoving Average % Chg

Woburn RevPARMoving Average % Chg

Page 13: ©Pinnacle Advisory Group · 2020-05-19 · ©Pinnacle Advisory Group Boston MSA Lodging Market Source: STR and Pinnacle Advisory Group’s March 2020 Pinnacle Perspective-70% -60%

VALUATION & ADVISORYNELC MAY 2020Have Cap Rates Changed? Does the Band of Investment Technique Tell Us?

Development of an Overall Capitalization Rate - 5/1/2020Mortgage Component

Loan to Value Ratio 60.0%Interest Rate 4.50%

Amortization (Months) 300Mortgage Constant 6.67%

Equity ComponentEquity Interest 40.0%

Equity Dividend Rate 10.50%

Base Rate 8.20%Rounded to 8.20%Development of an Overall Capitalization Rate - 12/31/19Mortgage Component

Loan to Value Ratio 65.0%Interest Rate 4.00%

Amortization (Months) 300Mortgage Constant 6.33%

Equity ComponentEquity Interest 35.0%

Equity Dividend Rate 9.00%

Base Rate 7.27%Rounded to 7.30%

Page 14: ©Pinnacle Advisory Group · 2020-05-19 · ©Pinnacle Advisory Group Boston MSA Lodging Market Source: STR and Pinnacle Advisory Group’s March 2020 Pinnacle Perspective-70% -60%

Mark WoodworthPrincipalR.M. Woodworth & AssociatesEmail: [email protected]

Page 15: ©Pinnacle Advisory Group · 2020-05-19 · ©Pinnacle Advisory Group Boston MSA Lodging Market Source: STR and Pinnacle Advisory Group’s March 2020 Pinnacle Perspective-70% -60%
Page 16: ©Pinnacle Advisory Group · 2020-05-19 · ©Pinnacle Advisory Group Boston MSA Lodging Market Source: STR and Pinnacle Advisory Group’s March 2020 Pinnacle Perspective-70% -60%
Page 17: ©Pinnacle Advisory Group · 2020-05-19 · ©Pinnacle Advisory Group Boston MSA Lodging Market Source: STR and Pinnacle Advisory Group’s March 2020 Pinnacle Perspective-70% -60%
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