Pink‘s not dead!Chione™ Electric Fuchsia SF90D

The spir i t of the ‘80s is back in focus. Break out from r igid societ ies and reject against mainstream and mass culture. Join the movement that’s al l about celebrat ing fear less indiv idual i ty, non-conformism and an eco-conscious l i festy le. Stand out with wi ld textural mixes, shr i l l neon colors and electr ical synth waves. Revive the spir i t of pink with a bold make-up statement and strong personal i ty.

Pink’s r ide on the e lectr ic wave: Neon l ight meets br ight colors and beauty enthusiasts of al l ages, genders and ethnicit ies express themselves with unique looks. Bold pink isn’t enough? Show att i tude beyond the façade with our vegan pigment that’s good for you — and the environment.

An in tense magenta meta l l ic- l i ke e f fect p igment based on synthetic mica that del ivers a clean, bold and bright hue using ent i re ly inorganic mater ia ls .

W ith an innovat ive, mult i - layer technology, our carmine-f ree pigment ful f i l ls today’s most requested and desired color need in the market.

Chione™

Electric Fuchsia SF90D

No staining, bleeding or fading

Unique red-blue color space

Rich and high chroma with superior coverage and excellent photostability

Chione™ Electr ic Fuchsia SF90D has no appl icat ion or color restr ict ions. Whether used in eyel iner, cream blush, or l ip gloss, th is p igment covers a unique color palet te – f rom l ight p ink to dark v io let . Combine with t radi t ional colorants and effect p igments to e levate your appl icat ions.

Get to know our four v ibrant formulat ions based on Chione™ Electr ic Fuchsia SF90D. Revive the spi r i t of p ink wi th fuchsia eyes, purple lashes, cora l l ips and a rosy g low.

Push it to the limit

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1 Limelight high coverage lipstickFluorescent Coral

This high coverage l ipst ick in a matte f in ish del ivers a bold coral color with a f lash of unexpected blue to create a f luorescent effect.

2 Velvet Underground eye shadow trioElectric Fuchsia, Punk Rock Purple, and Legit Lavender

Customize your look with a tr io of velvety smooth eye shadows that del iver high pigmented color.

4 Prismatic Glass mascaraDramatic Purple

A l ight weight, water-based mascara that del ivers a deep purple hue with a bold sparkle effect.

3 Bronzing contour cream Beach Bronze

Just l ike butter, this bronzing contour cream has a soft texture that is easy to blend into the skin. With a high color payoff, use a l i t t le for a natural contour look and bui ld for drama.

Rosy Glow jelly Bubblegum Blush

Elevate your “blush moment” by adding a radiant and rosy glow with a highl ight ing blush in a je l ly texture that del ivers the perfect pink to the cheeks.

Visit our website: www.colors-effects.basf.com

The data contained in this publication are based on our current knowledge and experience. In view of the many factors that may affect processing and application of our product, these data do not

relieve processors from carrying out their own investigations and tests; neither do these data imply any guarantee of certain properties, nor the suitability of the product for a specific purpose. Any

descriptions, drawings, photographs, data, proportions, weights, etc. given herein may change without prior information and do not constitute the agreed contractual quality of the product. The agreed

contractual quality of the product results exclusively from the statements made in the product specification. It is the responsibility of the recipient of our products to ensure that any proprietary rights

and existing laws and legislation are observed. When handling these products, advice and information given in the safety data sheet must be complied with. Further, protective and workplace hygiene

measures adequate for handling chemicals must be observed.

® = Registered trademark of BASF SE

Please contact us to learn more about Chione™ Electric Fuchsia SF90D and the associated formulat ions.

Express your pink side

bcebeauty@basf.com