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PINK JELLYFISHFIND THE PERFECT WAVEAnnieBryanMichaelRayanTaylor

PINK JELLYFISHFrom the mouths of surfers

wave forecasting is still an art that requires a great amount of experience. NOAA Costal Wave Specialist

Don't rely 100% on any surf forecasting many times I've gone out & would have kicked myself if I hadn't because of an inaccurate surf forecast. Surfer

Our model has taken much of the guess work out of surfing there is however, nothing that could replace exploring & stumbling into great conditions. Surfline Forecaster

PINK JELLYFISH

Reasons for forecast shortcomingsDisconnect between regional forecast & surf spotsMultitude of factors make a surf spot tick

Fail to account for human component

PINK JELLYFISHTrue cost to surfers% SPENT COMMUTING20min

TRAVEL TIME BETWEEN SURF SPOTS40%# OF SPOTS CHECKED

3-5OPPORTUNITY COST = $62

PINK JELLYFISH

SocialFeedbackBringing validation to surf conditionsPHASE 2PHASE 1

Prediction

Track &Log

PINK JELLYFISH

PINK JELLYFISH

How Pink Jellyfish differs AppSurf Forecast Tracks Favorite Spots Track & Log ConditionsCrowd ReportingUser Verified Surf Conditions Coasting SurfLine Surf ReportMagic SeaweedPink Jellyfish

PINK JELLYFISHMarket size Country # of Surfers Total Money Spent (USD)United States 2.5 Million$2,000 MillionAustralia 500 Thousand$400 Million New Zealand 30 Thousand $15 MillionSouth Africa 100 Thousand$15 Million

PINK JELLYFISHTarget user

Data gathered from digital survey distributed over the past 36hrsreddit.com/r/surfingsurfing-waves.comFacebook, Twitter, etc.

PINK JELLYFISH

Launch & go to market strategyGo to Market Strategy Marketing StrategyPress Kit Launch Across Surfing Blogs Social Marketing Campaign Remarketing Over 60 people signed up on our splash page in about 24 hoursSurfing is an Enthusiast Market Investment and Financials Initial investment of $250,000 Development, design, marketing, and working capital # of paying users over 3 years ~320KTotal revenue over 3 years ~ $3.8MM ROIC over three years 5.5x

PINK JELLYFISHRevenue model Leverage user location data to market offers from local businessesLOCAL PARTNERSHIPSFREEMIUM SUBSCRIPTION

FreePremium$0$2/Mth or$12/Yr

PINK JELLYFISH

PremiumFreeShort-term Forecast2 day standard forecastLong-term Forecast7 day long-term forecastLive BroadcastingShare you session data with friends on facebook, twitter, and the webTrack & Log ConditionsRecord all surf & weather conditions + user reviews Crowd ReportingSee # of currently & recently user at spot Advanced Reports

Freemium: Premium vs. Basic

PINK JELLYFISHProduct expansion roadmap

InitialMarket

Launch Pink JellyfishSurfers

Adjacent Markets

Reuse existing data feedsSailing, Kite Boarding, Windsurfing

OtherMarkets

Develop additional data feedsNature Photography, Skiing, Snowboading, Rock Climbing, Fishing, Birding, Whale Watching

PINK JELLYFISH

Thank You.

PINK JELLYFISH