The Revolutionary Magnetic Pinning System

Strength. Beauty. Security. Inspiration.Imagine a product that embodies all these values, with the versatility and usability of

products like Velcro.

Introducing: Pinion Pins

What is a “Pinion Pin?”They: are a multi-use, industrial

strength product. bind various fabrics or

flexible materials together for storage, solutions, and security.

Uses: Duvet covers/bedding Furniture covers Curtains/draperies Car/boat/tent covers Crafting and home

solutions/DIY

Various Uses

How are they made?

Each Pinion box: is produced by our overseas

manufacturer with quality control. is given packaging created by our

Northfield, MN supplier. is hand inspected, then packaged

by our own staff.Each step adds value to our process.

Pinion Pins!

Final assembly by hand

3 levels of quality control

Manufacturers with

decades of experience

Technology

Pinion Pins: utilize the same technology that similar magnetic

devices (security tags) use to create a protective hold while not damaging the fabric.

are designed at specialized Tesla level, the magnet is able to open the pin (normal magnets cannot), while at the same time, it cannot be used to open store security tags.

are an industry leader, being the sole product utilizing this technology for applications in home and garden, and outdoors equipment.

Pricing

The product is priced as so: 2 configurations for sets: Starter (19.99, 6

pins and one remover) and Family (59.99, 40 pins and 2 removers)

Additional pins sold at 4.99/6 and removers are sold for 14.99/ea

Wholesale pricing is 12.99 for Starter, 41.99 for Family, 2.99 for Pins, 8.99 for Remover

Competitors

Similar items to "Pinion" Duvet Donuts Sheet Grippers Hold On! Sheet Clips Duvet GripsCompanies that sell these items Walmart, Amazon BBBY BBBY, Walmart BBBYPrice $12.95/4 $3.99/4 $5.99/4 $6

There are 4 active competitors to Pinion Pins Our product is priced at a slight premium above

competitors However, additional pins (without remover) are priced

lower than competitors Competitors fall short in either strength/safety, or

applications/number of uses. In all cases, Pinion Pins provide both aspects better than their competitors

Competitive Advantage Duvet Donuts have been proven in testing, and

through customer review (average 2.5/5), to not hold if slight force is applied to the cover or bed. In addition, the product requires the folding or compressing of the sheet, which could cause permanent wrinkling, folding, or damage over time.

Duvet Grips is a product that holds a Duvet cover with adhesive, rather than a physical hold. In addition to having poor reviews from consumers, the product has great potential to damage whatever surface it is applied to over time, and in all cases will leave some unwanted residue.

Competitive Advantage 2

Sheet Grippers can be used to secure a thin sheet to the bed, but they cannot be used for a duvet or any thicker fabric (the grips have a specific thickness that they can hold). This product does not operate in the same market or set of uses as Pinion, but could cause confusion if customers were unable to properly understand Pinion’s primary purpose (Duvet, not sheet).

Hold On! is identical to the previous, but with a different brand name.

The Who: Our TeamRaffi Garnighian, CEO:•Duke University 2015, Economics•Holds the patent for the product•Operates management of Marketing and Financial teams

Sachin Gupta, CMO:•Duke University 2014, Masters MEM•Manages marketing team of sales reps•Seeks out new businesses to carry our product, with a focus on local and upcoming businesses

Tawnja Peterson, Marketing and PR•Successful talk show host (Tawnja Show)•Provides animations and commercial videos•Promotes product through social media, live appearances, and travels to events

Multiple backgrounds, one

team

Finance/Economics

Engineering/Science

Marketing/Sales

Product Growth

Each step has been successful for Pinion, with 2 months of marketing granting around 2000 sales, and in-store acquisitions.

Initial sales to friends/family

Local sales through televised advertisement

Sales and brand awareness built through social media and travel

Success in small to medium sized stores

Product availability in large stores

Traction

Around 2000 sales in 2 months Currently in three stores: Duke Stores,

Morgan Imports, Bare Wood Outlets Over 900 users on Facebook page, many

of them interacting actively Successful start to marketing ambassador

program, through college campuses

Formula for Success

Desire to break barriers and

reimagine home solutions

Experienced team

of leaders and

creators

Innovative, competitiv

e, well-designed product

Pinion is poised to be a leader in it’s industry, with a combination of product, team, and mission statement that will propel it towards mass adoption and customer satisfaction.