pineapple resort business plan
TRANSCRIPT
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Pineapple ResortBUSINESS PLAN PRESENTATION
Yong ParkShaniqa Roane
Jared RossSakura Shu
Chenee StoneRaihan Taleb
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Organization Chart
Chenee Stone
General Manager
Yong Park
Assistant General Manager
Sakura Shu
Food and Beverage Manager
Jared Ross
Housekeeping Manager
Raihan Taleb
Engineering Manager
Shaniqa Roane
Front Desk Manager
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Mission StatementProvide a superior hospitality experienceEnsure guests’ maximum satisfactionCreate positive work environmentAchieve results to satisfy guests, employees, and
investors
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Executive Summary
• 250 room hotel
• Myrtle Beach, South Carolina
• Exceptional, friendly, and relaxing environment
• Moderately priced
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Executive Summary Cont’d • Combined with an in-house restaurant, a hotel shop,
quick check-in/check-out, we are currently seeking investment funds to renovate our guest rooms, conference rooms, business services, in-room mini-bars, and leisure club.
• With the new amenities we are adding into our hotel, the Pineapple Resort will build the fundamentals of a highly profitable hotel venture.
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Management ProfileExtensive hospitality backgrounds Ensure all aspects of the hotel are managed
appropriatelyDifferentiate the type of services offered at our hotel
from our competitionsBuild our reputation and attract frequent business
and leisure travelers
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SWOT Analysis
S W
T
Strengths
Opportunities ThreatsO
Weaknesses
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Strengths Location
High Tourist Attraction
Price Efficient for All Markets
Recreational Environment
Great Nightlife
Ideal Vacation Spot
High Staff Moral
Law Staff Turnover Ratio
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Weaknesses Slow Off Season
Maintenance of Exterior Facilities
Renovation
Low Capital
High Renovation Cost
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Opportunities Catered Events
Conventions
Package Deals
Tours
Wedding/Events
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Threats Extreme Weather Concerns
Competition During Peak Season
Competition with Franchises
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Why Franchise?• Better training for employees• Established business model• Increased capital opportunities • Low capital overlay• Brand Recognition
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Hilton Hotel & Resorts• One of the most recognized
name in the industry• 92 Years of experience• Target business and leisure
travelers• Meet one of their criteria of
locating at the vacation spot• Our amenities
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1st Mortgage
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1st Mortgage
1%2%10%
17%
1%
68%
2%
Hotel Shop Mini-Bar Conference Room Leisure ClubBusiness Service Rooms Other Expenses
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2nd Mortgage
Renovation Capital Cost Percentage
Leisure Club $838,093.74 42%
Conference Room
$501,875.00 25%
Others $660,031.26 33%
Total $2,000,000.00 100%
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2nd Mortgage
42%
25%
33%
Renovation Cost
Leisure ClubConference RoomOther
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Current Strategies• After speaking with our guest speakers, we have made
many adjustments in terms of our strategies for the current year.
– Analysis Our Numbers• Understanding Our Revenue• Focus on Staff and Guest Satisfaction
– Focus on Marketing• Direct Sales Force• Business Press
– Room Rate Adjustment to Fit Off-Peak Seasons– Increase Conference Room Rate Per Guest
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Hotel Reflection• Year One– 20% Occupancy– Revenue- avg.
$250,000/Month– Gross Operating Profit
11.88%– REVPAR $27.18
• Current– 40% Occupancy– Revenue-avg.
$600,000/Month– High Staff Satisfaction– Gross Operating Profit 50%– REVPAR $41.67
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Last Year’s FinancialQ 1 Q 2 Q 3 Q 4
Room Sales $ 368,105.00
$ 645,115.00
$ 745,225.00
$ 492,465.00
Food Revenue $ 112,983.00
$ 1,139,172.00
$ 401,753.00
$ 184,603.00
Beverage Revenue $ 55,561.00 $ 102,897.00 $ 131,656.00 $ 75,987.00
Other Sales $ 7,959.00
$ 15,139.00
$ 19,747.00
$ 11,432.00
Total Revenue $ 544,608.00 $ 1,902,323.00 $ 1,298,381.00 $ 764,487.00
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68%
21%
10%
1%
Q1 Revenue
RoomsFood BeverageOther
34%
60%
5% 1%
Q2 Revenue
RoomsFood BeverageOther
57%31%
10%
2%
Q3 Revenue
RoomsFoodBeverageOther
64%
24%
10% 1%
Q4 Revenue
RoomsFoodBeverageOthers
Last Year’s Revenue
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Starting Ppint Q1 Q2 Q3
Hotel California 0 0.1788 0.3484 0.3676
Hotel Wisteria 0 0.2016 0.4905 0.654800000000001
BOSS Hotel Group 0 0.2634 0.5678 0.6062
Grove at Georgetown 0 0.2243 0.4226 0.4602
Pineapple Resort 0 0.2609 0.379 0.4139
Carpe Diem 0 0.2279 0.4414 0.5695
5%
15%
25%
35%
45%
55%
65%
Current Year Hotel Status Based on Room Occupancy PercentageP
erce
nt O
ccup
ancy
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Last Year Q1 Q2 Q3
Hotel California 0 -208235 318277 259174
Hotel Wisteria 0 -478080 709285 852503
BOSS Hotel Group 0 -225612 474417 1036797
Grove at Georgetown 0 -187465 737280 683162
Pineapple Resort 0 -104364 651522 722820
Carpe Diem 0 -1286794 638906 713633
-1250000
-750000
-250000
250000
750000
1250000
Current Year Hotel Status Based on Income After Taxes
Inco
me
Aft
er T
axes
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Team Reflection• Up & Down Experience• Success= Team Effort
What We’ve Learned
• Communicate Effectively • Have Fun• Be Open-Minded • Adjust Accordingly• Be Creative • Use Work Experience• Take Chances• Make Educated Decisions• Voice Your Opinion
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Sources
HOTS ScorecardHOTS Online Financial StatementsOfficial Hilton Worldwide WebsiteHOTS Online Handbook