Piggy Backing on the Tobacco Tax Increase

Audiences Primary

• Tobacco Users• Family Physicians• Dentists• Mental Health Centers

Secondary• Physicians• Physicians’ Assistants• Nurses• Health Plans• Pharmacists• Community Health

Centers• Diabetes Educators• Chronic Disease

Programs• Faith Community• Employers

Messaging Cost Economy Health Concerns

Important Reasons to Quit

83%

74%

57%

42%

18%

0%

20%

40%

60%

80%

100%

Health now Effect on others Cost Doctor/Dentist Smoke free air law

Call to Action: Physicians and Dentists

Advise your patients to quit now

Enroll as a “Time 2 Quit Preferred Provider”• Refer to Quitline

• Use Quitline Fax Referral System

Call to Action: Tobacco Users

Make a Quit Attempt• Call the Quitline for help

in setting up your personal quit plan

• See your doctor or dentist for a prescription to help you quit

Tactic: Physicians and DentistsMarch

Letter from Dr. Judy Monroe, State Health Commissioner

Resources with letter• Sign up as a preferred provider for Time 2 Quit

• Pharmacotherapy chart

• AAR mini-poster

• Quitline fax referral instructions

• Quitline promotion mini-poster

Registration form for T2Q preferred provider

Tactic: Secondary TargetMarch-April

Same plan, but tailored for each specific audience

Tactic: Employer OutreachApril

Targeted List (Largest employers, Small employers who qualify for tax credit, Inshape Employer partners, HR Directors)

Initial Letter from Dr. Judy Monroe, State Health Commissioner

Email blasts to HR / Benefits Directors Tool kit (Newsletter inserts, pay stub stuffer,

table tent pdf, mini-poster pdf, quitline promotional material)

Tactic: Media AdvocacyMarch-April

Statewide Media Tour: Hold employer/large health care facility event in each large media market (Media target is TV)

Editorial board visit with newspapers Swiss cheese news release for local coalitions

in all counties Call to action: Conduct a strong outreach

program with your employees while the cost of cigarettes is going up- will make them healthier while saving you money.

Tactic: Paid MediaApril

Black and Hispanic Media Specifically focus on increase in cost for

“little cigars” Call to action: Make a quit attempt

Tactic: Smoker DatabaseOutreachMarch- October

March/April: Cost is going up, Never been a better time to quit

July: Testimonial from quitters August: Get ready for Q2W Contest

Tactic: Quit 2 Win ContestJune-October

Indiana’s 3rd statewide Quit 2 Win Contest Extend the push from the federal tax increase

into next October Continue the urgency to quit

Contact Information

Karla S. Sneegas, MPH317.234.1787

ksneegas@itpc.in.govwww.itpc.in.gov www.whitelies.tv

www.voice.tv