pieter aarts dmn 27 01 2016
TRANSCRIPT
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European Parliament • Brussels • 27 01 2016
Connecting the worlds of business, management and creativity
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DMN (Design Management Network) The Netherlands
Pieter Aarts MDM Member of the board DMN Strategist and consultant ContentKings (Rotterdam) Member of the jury Dutch Design Awards (Best Client) Member of the jury Design Management Europe Awards (DME) Guest lecturer TUDelft, Nyerode business school, TU/e, KU Leuven (a.o.)
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Yes, we are Dutch…
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The creative industry is the steam-engine of the 21st century HRH Willem Alexander
The creative industry is the steam-engine of the 21st century HRH Willem Alexander
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Design delivers relevance to our products and services Paul Polman, CEO Unilever
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Design creates (and maintains) a sustainable competitive advantage
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Dutch design… 3 Cases: a mentality rather than aesthetics
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Think unconventional Holistic approach Co-create Democratic setting Manage uncertainty
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CASE 1
Intelligent ‘circular’ platform Find and define a new ‘circular’ platform on the basis of people’s daily needs
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CASE 2
Healing environment An user centered approach and a holistic view made tangible in an emphatic concept
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CASE 3
Smart cities, smart data Intelligent use of new technologies (smartphone: location and big data) in a user friendly app which delivers maximum relevance
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Dutch approach
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Be emphatic Be curious Embrace complexity Be cooperative Dare to fail: prototype
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Thank you!