piedmont local by 336events.com august 2014

Featured Artist: Gary Koonce pg. 7Weekend Excursion: The Deck at River Twist pg. 10

New to the Triad: Spotlighting Local Businesses pg. 17Event Planning Directory pg. 18

Teddy Burriss - Networking Tips pg. 20

Ar ts•Dining•Local Business336Events.comfor locals by locals

JULY 2014

Featured Artist: Easy Street Apothecary pg. 7Weekend Excursion: 75 Years of the Wyndham pg. 10

7th Annual Meridian Seafood Festival pg. 16New to the Triad: Plant 64 Loft Apartment Homes pg. 21

Teddy Burriss - Networking Tips pg. 24Technology: SEO for the Modern Business pg. 27

Marketing & B2B: Controlling Your Digital Branding pg. 28

336Events.comfor locals by locals

August 2014

4 Brothers Food Stores .................................................................................... 3AVEX ............................................................................................................. 22A View To Your Health .................................................................................... 25Blu Margarita .................................................................................................. 14Blu Martini....................................................................................................... 23Burke St Pub Charity Golf Tournament ......................................................... 19Consign & Design ........................................................................................... 12 Cooper’s Ale House .......................................................................................... 8Crafted ........................................................................................................... 30Crown and Cork (Wine and Beer Studio) ....................................................... 17Crutchfield Advertising ................................................................................... 29Eclection (Breathe Lounge) ............................................................................ 21Giovannis........................................................................................................ 18Glass Door Salon .....................................................................................5 & 22Greensboro / Winston-Salem Jaycees ............................................................. 9Greensboro Farmers Curb Market ................................................................. 23Ink, Paint, Stamp! ............................................................................................. 9Jules Antiques ................................................................................................ 20Laster’s Fine Art & Antiques ........................................................................... 20Mardi Gras of the Carolinas ............................................................................. 8Meridian Restaurant ...................................................................................... 16Payless Auto Sales ......................................................................................... 18Piedmont Club ................................................................................................ 25Plant 64 ........................................................................................................... 3Reynolda Village ............................................................................................ 17Schiffman’s .................................................................................................... 13Shine Shop .................................................................................................... 29Signature Properties ...................................................................................... 32Silo Restaurant ............................................................................................... 17Southern Smoke Eatery ................................................................................. 15Stumble Stilskins ............................................................................................ 14Tech After Hours ............................................................................................. 27Technology Center of the Piedmont Triad ...................................................... 25The Deck at River Twist .................................................................................. 14The Plaids....................................................................................................... 22Thyme 2 Cater ............................................................................................... 22Triad After Work Social .................................................................................... 8Turntable ........................................................................................................ 23Westend Opera House ................................................................................... 18Wyndham Championship .............................................................................. 31

336events.com Triad Arts, Dining, & Local Business guide is produced monthly by Triad Rewards LLC. and is underwritten by the local businesses whose ads appear in it. Every effort has been made to provide accurate information. All phone numbers are area code 336 unless otherwise stated. For information on advertising please contact Triad Rewards at [email protected] or (336) 285-0158.

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ContributorsJim Tedder

Steve CzumajSara Butner Louis Money Teddy BurrissJoel DiGiorgioBrian WatkinsTerri Watkins

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SUNDAY BRUNCHSun Billy Bob’s Silver Diner (WS) Cleopatra’s (GSO) Community Arts Cafe (WS) Finnigan’s Wake (WS) Five Points (WS) Giovanni’s (GSO) J Peppers (Kville) Liberty Steakhouse & Brewery (HP) Lucky 32 (GSO) MCouls Public House (GSO) Mozelle’s Fresh Southern Bistro (WS) New Town Bistro (WS) River Ridge Taphouse (CL) Sweet Potatoes (WS) Village Tavern (GSO,WS) WS Prime (WS)MARTINI SPECIALSMon Cooper’s Ale House (GSO)Wed Cities Grill and Bar (WS) Mark’s Restaurant (GSO) Willow’s Bistro (WS)Thr Blu Martini (GSO) Cafe Pasta and Grille (GSO) Graffiti’s Bistro (GSO) J Peppers (Kville) Jeffrey Adams (WS)OTHER EVENTSMondaysStumble Stilskins: BingoBurke Street Pub: Cornhole TourneyTuesdaysTates Craft Cocktails: Live JazzWednesdaysBistro 150: Live JazzCooper’s Ale House: Blues JamFoothills Brewing: Bluegrass Open JamInk, Paint, Stamp! Demo DayTurntable: Open MicThursdaysCafe Pasta Live Acoustic MusicGiovanni’s: Josh WestJH Adams Inn: Live MusicFridays Silo Deli Wine and Cheese Bar: Live MusicSpare Time Entertainment Greensboro: Galactic BowlingThe Mad Platter: 2 paint for price of 1SaturdaysCafe Pasta: Song Bear ProductionsSilo Deli Wine and Cheese Bar: Live MusicSundaysJake’s Billiards & Pub: Pool Tournament

WINE SPECIALSSun Brixx Wood Fired Pizza (GSO) Mon Tates Craft Cocktails (WS)

Wine Specials cont. Silo Deli Wine and Cheese Bar (WS) Southern Smoke Eatery (WS)Tue Bleu Restaurant & Bar (WS) Cafe Pasta and Grille (GSO) District Rooftop Bar and Grill (WS) Five Points (WS) Graffiti’s Bistro (GSO) Mac & Nelli’s (WS) Outwest Steakhouse & Saddleroom (Kvill) Tates Craft Cocktails (WS) Thistle Stop Wine Shop (Kville) Wed @ Elm St Grill (GSO) Blu Margarita (GSO) Blu Martini (GSO) Cafe Pasta and Grille (GSO) Camino Bakery (WS) Local House Bar (GSO) Outwest Steakhouse & Saddleroom (Kvill) Potent Potables (J) Sammy G’s Tavern (HP) Southern Roots (J)Thr 2520 Tavern (CL) Giovanni’s (GSO) JH Adams - Hamptons (HP) Josephine’s Bistro (GSO) Mozelle’s Fresh Southern Bistro Opa Taverna (GSO) Potent Potables (J) The Vino Shoppe (HP)Fri Eclection (Kville) Virgilio’s Premium Vinegars (Kville) Steak Street (GSO)Sat Burke Street Pub (WS)TRIVIATue Burke Street Pub (WS) Foothills Brewing (WS) Potent Potables (J) River Ridge Taphouse (CL)Wed Stumble Stilskins (GSO) Jake’s Billiards & Pub (GSO)KARAOKESun Cooper’s Ale House (GSO) Local House Bar (GSO)Tue Cooper’s Ale House (GSO) Club Orion (GSO) Ziggy’s (WS)Wed @ Elm St Grill (GSO)Thr Cooper’s Ale House (GSO) Tee Time Sports and Spirits (WS)Fri Bleachers Sports Bar (GSO) Billy Bob’s Silver Diner (WS) Tee Time Sports and Spirits (WSSat Cooper’s Ale House (GSO) Tee Time Sports and Spirits (WS)

WEEKLY EVENTS


WEEKLY NIGHTLIFETHURSDAYSBoiler Room: DJ and Dance No CoverBlu Martini: House Music with 1075KZLFRIDAYSBlu Martini: House MusicBoiler Room: DJ and Dance No CoverBurke St. Pub: DJSKStumble Stilskins: Live MusicSATURDAYSBlu Martini: House MusicBoiler Room: DJ and Dance No CoverBurke Street DJ and Dance

FRIDAY AUGUST 1ARTS/FAMILYTheatre Alliance of Winston-Salem: Miss Saigon BUSINESS NETWORKINGPiedmont Club: Piedmont Womens Forum FESTIVALS / OUTDOORSCarolina Theatre of GSO: Food Truck Rodeo DADA-Downtown Art District Association: First Friday Gallery Hop Reynolda Village: Farmers Market 8am Winston-Salem Dash - Dash Fireworks First Friday in Downtown GSO LIVE MUSIC / NIGHTLIFEBlu Martini: International Tropics Night Coopers Ale House: CC3 Crown and Cork: Tyler Nail Trio on the lawn Southern Smoke Eatery: Side Tracked Spare Time Entertainment GSO: Galactic Bowling The Deck at River Twist: David Reavis Band Turntable: Cereus Bright with Falls SATURDAY AUGUST 2ARTS/FAMILYHigh Point Public Library: Uptowne Market Ink, Paint, Stamp! Workshop: Accordion Tag book Piedmont Club: British Afternoon Tea 2-4 pm SPCA of the Triad EVENTS at All Pets Considered: SPCA pets for Adoption The Jewelry Lady: Jewelry Junkies Assemble! Theatre Alliance of Winston-Salem: Miss Saigon FESTIVALS / OUTDOORSDowntown Winston-Salem Summer on Trade: Envision (Motown Variety) Crown and Cork: Clay Howard on the lawn LIVE MUSIC / NIGHTLIFECoopers Ale House: Fairlanes Eclection and Breathe Lounge: Lauren Light Southern Smoke Eatery: Jimmy Leggs Band Stumble Stilskins: Stephan Legree Band Stumble Stilskins: UFC Live (Pick the fights to win $100) The Deck at River Twist: Yesterdayze Turntable: Cereus Bright with Falls Piedmont Club Wine Committee Wine Pairings SUNDAY AUGUST 3ARTS/FAMILYInk, Paint, Stamp! Workshop: Parent/Child Beginning Art Journaling Outside the Box at SECCA


Meet Winston-Salem’s Newest Band: Easy Street ApothecaryBy Sara E. Butner

On a recent humid Friday night, families

leaving downtown Winston-Salem’s BB&T Ballpark could be forgiven for wondering where they’d ended up. Even in a city where live music performances can appear in unexpected places, the sound drifting out of nearby Second and Green Tavern was more Crescent City than Camel City. The band was Easy Street Apothecary, and they’ve been entertaining audiences at Second and Green each week all summer long. The free series of live shows continues in August every Friday night. The band’s name purposely evokes a long-lost time and place where musicians took the time to explore unconventional arrangements and write songs that told a story. The band actually started out as 1920’s-style buskers, says vocalist/lead guitar player Tommy Jackson, before gradually adding electric instruments to their all-acoustic set up. The result is a throwback sound that’s still irresistibly modern. “Easy Street Apothecary is what might happen if Paul Simon and the Wood Brothers met the Black Keys and the Squirrel Nut Zippers in a New Orleans funk venue,” Jackson says. The band’s live shows mix originals (they recorded a six-song EP last year) with

covers by the aforementioned Wood Brothers and Squirrel Nut Zippers, as well as laid-back spins on classic blues songs. As long as the focus is on strong song-writing and highlighting each band member’s skills, anything goes. It’s the band’s members that make the sound, a unique synthesis of musical influences that reflect each musician’s background. Tommy Jackson grew up

in the Appalachian Mountains but studied jazz at the University at New Orleans. Carlos Tolbert (saxophone/clarinet/flute) hails from New York City, where he Continued on Page 8


played in funk and jazz bands. Bass player TJ Holt, from Winston-Salem, has a background in both bluegrass and punk. Finally, percussionist/drummer Daniel Jackson (who is also Tommy’s brother) brings a hard backbeat and world-groove style to the band, combining unconventional percussion instruments with the drumset to add a rarely-heard organic sound to familiar tunes.ESA has also composed original music for a local theatre production and a public TV show. For more information about the band and upcoming shows, like Easy Street Apothecary on Facebook (http://on.fb.me/Ur2oRh).

Continued from pg 7


SPCA Adoption Fair: Petco Wendover Theatre Alliance of Winston-Salem: Miss Saigon LIVE MUSIC / NIGHTLIFEBlu Margarita: Kids Eat Free (w/ Entree purchase) Blu Martini: Soulistics Sundays Coopers Ale House: Karaoke & NFL Pre-Season Bills vs Giants Southern Smoke Eatery: Chris & Ashley Acoustics Stumble Stilskins: NFL Pre-Season Bills vs Giants The Deck at River Twist: Grillin Burgers & Hot Dogs 1pm - Bring the kids Turntable: The Deluge w/ special guest Quiles and Cloud MONDAY AUGUST 4ARTS/FAMILYCarolina Theatre of GSO: SUMMER FILM FEST: To Catch a Thief BUSINESS NETWORKINGToastmasters - Improve Your Leadership and Speaking Skills! LIVE MUSIC / NIGHTLIFE Southern Smoke Eatery: Cornhole Tournament, Price Wine, World Tavern Poker Stumble Stilskins: Bingo from 8-11 Ziggys: CANNIBAL CORPSE TUESDAY AUGUST 5ARTS/FAMILYBreakN Out Dance Studio: Beginner Belly Dance The Jewelry Lady: Jewelry Junkies Assemble! Carolina Theatre of GSO: SUMMER FILM FEST: The Dirty Dozen BUSINESS NETWORKINGHampton Inn & Suites: GSO Leads Meeting Kernersville Chamber of Commerce: Referral meeting for members and potiential members Crump Association: BUDGETING and FINANCIAL WORKSHOP LIVE MUSIC / NIGHTLIFECommunity Arts Cafe: SONGWRITERS OPEN MIC w/ Martin Buchanan Coopers Ale House: Karaoke WEDNESDAY AUGUST 6ARTS/FAMILYGSO Urban Ministries: GSO Jaycees volunteers Ink, Paint, Stamp! Demo Day every Wednesday Carolina Theatre of GSO: CAROLINA KIDS CLUB: Ferngully 2: The Magical Rescue & Mad Science Childrens Museum of Winston Salem: s2dio: Play Color Storytime Carolina Theatre of GSO: SUMMER FILM FEST: Airplane! BUSINESS NETWORKINGMaple Springs United Methodist Church: Career Support Network Sessions LIVE MUSIC / NIGHTLIFECoopers Ale House: Blues Jam Giovannis: Gary Woodard Piedmont Club: Trivia 6-8 pm & Wine Social 5 - 7 Stumble Stilskins - Mancub Trivia The Deck at River Twist: $6 fresh fruit margaritas Turntable: $1 off Draughts, Open Mic Night Village Tavern GSO: Second Glance


The 2014 Wyndham Championship in Greensboro A 75 YEAR HISTORYBy Brian Watkins

It’s time to hit the green in August!

The Wyndham Championship celebrates its 75th anniversary August 11-17 at the Sedgefield Country Club in Greensboro.Founded in 1938, the Wyndham Championship is the sixth oldest event on the PGA Tour. Previously it had been known as GGO (Greater Greensboro Open), the KGGO (Kmart Greater

Greensboro Open), the GGCC (Greater Greensboro Chrysler Classic) and the CCG (Chrysler Classic of Greensboro) throughout the years, eventually coming to be called the Wyndham Championship in 2007. This year’s Championship celebrates 75 years of golf in North Carolina, for which 17 former winners have made it into the World Golf Hall of Fame.The Wyndham Championship enjoys some other unique history, including seeing Sam Snead acquire the most wins in a single tournament, being the first in the Old South to invite an African American to play, and being the first and only Championship where a major league baseball player won the PGA tour. Each decade has celebrated some outstanding triumphs, and the Wyndham Championship now has even more ways


for visitors to enjoy the game.The Legends Club is one of the newest additions to the event. Located behind the 10th green, it features both open-air and air conditioned boxes to enjoy the Championship. The luxurious accommodations are a great way to spend the day or treat corporate partners and clients. Upscale food and beverages will be available throughout each day of the Championship.As well as being a wonderful source of entertainment each year, the Wyndham Championship also contributes charitably to a number of community organizations. The theme of giving back is central to the event, and each year Wyndham Worldwide partners with a variety of not-for-profits throughout the state of North Carolina, helping to build awareness to their various causes. The organization is proud to support and enrich the lives of disadvantaged children, and is also offering complimentary admission to active military personnel with valid identification. The Championship schedule is available on the website, as well as information for how readers can become involved with charity work or even volunteer. The Wyndham Championship PGA, the Greater Hickory Kia Classic at Rock Barn, and SAS Championship Champions Tour have partnered to allow volunteers at any of these events attend the other two for free as well.

For more information about the 2014 schedule and how you can become involved, visit wyndhamchampionship.com. Readers can also hear about volunteer , sponsorship, and ticket opportunities by calling (336) 379-1570.


THURSDAY AUGUST 7ARTS/FAMILYInk, Paint, Stamp! Workshop: Technique Tags #3 BreakN Out Dance Studio: Beginner Belly Dance The Jewelry Lady: Jewelry Junkies Assemble! Carolina Theatre of GSO:SUMMER FILM FEST: Mary Poppins BUSINESS NETWORKINGAmerican Red Cross: Professionals in Transition with Teddy Burriss GMA at Embassy Suites: Igniting the Spark with Your Customers Workshop The Piedmont Club: Business Referral Group LIVE MUSIC / NIGHTLIFEBlu Martini: DJ L, 1075KZLCommunity Arts Cafe: Blues from the Underground Coopers Ale House: Karaoke Giovannis: Joshua West Live Southern Smoke Eatery: Carolina Cowboys, Bike Night, 60 Cent Wings Stumble Stilskins: NFL Pre-Season NFL Patriots vs Redskins Stumble Stilskins: October Fest Release Party The Deck at River Twist: Open Mic Night FRIDAY AUGUST 8ARTS/FAMILYChildrens Museum of Winston Salem: Under the Big Top Adventure BUSINESS NETWORKING The Piedmont Club: Conversations in Leadership FESTIVAL / OUTDOORDowntown Winston-Salem Downtown Jazz: Urban Standard II, Jeff Bradshaw Reynolda Village: Farmers Market 8am LIVE MUSIC / NIGHTLIFEBlu Martini: International Tropics Night Coopers Ale House: Big Bump and the Stun Guns Coopers Ale House: NFL Pre-Season Bills vs Panthers Crown and Cork: Joshua West on the lawn Southern Smoke Eatery: The Invaders Spare Time Entertainment GSO: Galactic Bowling Stumble Stilskins: NFL Pre-Season Bills vs Panthers The Deck at River Twist: Soul Central Turntable: Dirtywars WINERaffaldini Vineyards: Wine Club Pickup Weekend RayLen Vineyards: Beat the Heat Sunset Musical Flight at RayLen SATURDAY AUGUST 9ARTS/FAMILYInk, Paint, Stamp! Workshop: Elizabeth Crafts Glitter Cards Ink, Paint, Stamp! Workshop: Technique Tags #3 SPCA Adoption Fair: Pet SuperMarket Battleground Childrens Museum of Winston Salem: Kickoff to Kindergarten High Point Public Library: Uptowne Market High Point Museum: Fun with Water in the Historical Park


FESTIVAL / OUTDOORDowntown Winston-Salem Summer on Trade: Vagabonds Saints Society: (Hall & Oates Tribute) Meridian Restaurant: 7th Annual Meridian Seafood Festival Reynolda Village: Cars & Coffee LIVE MUSIC / NIGHTLIFECoopers Ale House: Side Tracked Crown and Cork: Stained Glass Canoe on the lawn Southern Smoke Eatery: Knuckles Deep Spare Time Entertainment GSO: Galactic Bowling The Deck at River Twist: Men in Black Turntable: CURTIS ELLERS AMERICAN CIRCUS Vintage Theatre: Swing Dance WINERaffaldini Vineyards: Wine Club Pickup Weekend SUNDAY AUGUST 10ARTS/FAMILYSPCA Adoption Fair: Petco Wendover Outside the Box at SECCA FESTIVAL / OUTDOORThe Deck at River Twist: Grillin Burgers & Hot Dogs 1pm - Bring the kids LIVE MUSIC / NIGHTLIFE Coopers Ale House: Karaoke Blu Martini: Soulistics Sundays Southern Smoke Eatery: Double Down Turntable: Sling and Sing WINERaffaldini Vineyards: Wine Club Pickup Weekend MONDAY AUGUST 11ARTS/FAMILYOutside the Box at SECCA Carolina Theatre of GSO: SUMMER FILM FEST: North by Northwest BUSINESS NETWORKINGToastmasters - Friendly Club 3040: Improve Your Leadership and Speaking Skills! Piedmont Club: Corporate and Social Private Events Open House 4-7 pm FESTIVAL / OUTDOORThe Wyndham Championship at Sedgefield Country ClubLIVE MUSIC / NIGHTLIFESouthern Smoke Eatery: Cornhole Tournament, Half Price Wine, World Tavern Poker Stumble Stilskins: Bingo from 8-11 TUESDAY AUGUST 12ARTS/FAMILYBreakN Out Dance Studio: Beginner Belly Dance Carolina Theatre of GSO: SUMMER FILM FEST: The French Connection Childrens Museum of Winston Salem: Live animal program with CCSB Reptile Rescue! Outside the Box at SECCA The Jewelry Lady: Jewelry Junkies Assemble! BUSINESS NETWORKINGCrump Association: BUDGETING and FINANCIAL WORKSHOP Hampton Inn & Suites: GSO Leads Meeting Kernersville Chamber of Commerce: Referral meeting for members and potiential members


FESTIVAL / OUTDOORThe Wyndham Championship at Sedgefield Country ClubWinston-Salem Dash: Dash Fireworks LIVE MUSIC / NIGHTLIFE Community Arts Cafe: Piedmont Slam Coopers Ale House: Karaoke WEDNESDAY AUGUST 13ARTS/FAMILYChildrens Museum of Winston Salem: Cash Lovell Stables & Riding Academy Storytime Ink, Paint, Stamp! Demo Day every Wednesday Kernersville Chamber of Commerce: Eating For Education Outside the Box at SECCA Carolina Theatre of GSO: SUMMER FILM FEST: Monty Python and the Holy Grail BUSINESS NETWORKINGEl Parrel: Rockingham Leads Weekly Meeting Kernersville Chamber of Commerce: KERN (Kernersville Exclusive Referral Network) Maple Springs United Methodist Church: Career Support Network Sessions GMA at Courtyard by Marroitt: Noontime Network Technology Center of the Piedmont: Lunch & Learn FESTIVAL / OUTDOORThe Wyndham Championship at Sedgefield Country ClubLIVE MUSIC / NIGHTLIFECoopers Ale House: Blues Jam Piedmont Club: Trivia 6-8 pm Stumble Stilskins - Mancub Trivia Turntable: $1 off Draughts & Open Mic Night Village Tavern GSO: The Stephen Legree Band THURSDAY AUGUST 14ARTS/FAMILYBreakN Out Dance Studio: Beginner Belly Dance Outside the Box at SECCA Carolina Theater GSO: SUMMER FILM FEST: National Lampoons Vacation The Jewelry Lady: Jewelry Junkies Assemble! BUSINESS NETWORKINGAmerican Red Cross: Professionals in Transition with Teddy Burriss The Piedmont Club: Business Referral Group Piedmont Club: New Member Mixer 6-7 pm FESTIVAL / OUTDOORThe Wyndham Championship at Sedgefield Country ClubKernersville Town Hall Courtyard: Music @ Twilight LIVE MUSIC / NIGHTLIFEBlu Martini: DJ L and 1075KZL Community Arts Cafe: Jazz from the Underground Coopers Ale House: Karaoke Southern Smoke Eatery: 60 Cent Wings, Bike Night, HedTrip Stumble Stilskins: My Brother Skyler The Deck at River Twist: Open Mic Night Turntable: Lowland Hum

7th Annual Meridian Seafood Festival Saturday, August 9th

Inviting all Seafood, Craft Beer, and Music lovers to the 7th Annual Meridian Seafood Festival. Seafood will be prepared by some of the Triad’s most talented chefs along with great live music from some the best local and regional bands. Meridian Seafood Festival is Noon until 10pm. Admission is only Five dollars as well as all food and beer. Free admission for children under 10. Wine tastings will be available from local North Carolina purveyors. The full service bar located inside Meridian Restaurant will also be open.

Meridian Restaurant will be serving some the best seafood in the Triad outside in front of the restaurant. While the great food is being enjoyed, live music will be provided by The Wyndy Trail Travelers & The Carolina Soul Band with members of the Drifters. A kid’s area will also be on site. This is a block party and all events will be taking place in front of the restaurant along the corner of Wachovia and Marshall St. Meridian Restaurant is only seconds from Business Interstate 40. For more information and directions at meridianws.com.


FRIDAY AUGUST 15ARTS/FAMILYOutside the Box at SECCA FESTIVAL / OUTDOORThe Wyndham Championship at Sedgefield Country ClubReynolda Village: Farmers Market 8am LIVE MUSIC / NIGHTLIFEBlu Martini: International Tropics Night Coopers Ale House: The Invaders Crown and Cork: Jim Mayberry on the lawn GSO Coliseum Complex: Crosby, Stills, & Nash GSO Coliseum Complex: Lil Boosie & Friends Southern Smoke Eatery: All You Can Eat Fish Fry Southern Smoke Eatery: Leather & Lace Spare Time Lanes GSO: Galactic Bowling The Deck at River Twist: Stiletto The Piedmont Club: DJ and Karaoke in the Grill SATURDAY AUGUST 16ARTS/FAMILYChildrens Museum of Winston Salem: Wizard of Oz Tea Party Edward McKay Used Books & More: Monkey Shines GSO Cultural Center: Win the Spotlight Dance Competition Ink, Paint, Stamp! Workshop: Graphic 45 Star Book & Workshop: Parent/Child Beginning Art Journaling Outside the Box at SECCA SPCA Adoption Fair: Pet SuperMarket Battleground The Jewelry Lady: Jewelry Junkies Assemble! FESTIVAL / OUTDOORThe Wyndham Championship at Sedgefield Country ClubDowntown Winston-Salem Summer on Trade: Big Ron Hunter and Mike Bennett & the B String Allstars (Guitar, Blues, Rock) High Point Public Library: Uptowne Market Rock 92: Mud & Music Mayhem LIVE MUSIC / NIGHTLIFESpare Time Lanes GSO: Galactic Bowling Coopers Ale House: Joel Henry Trio & NFL Pre-Season Panthers vs Patriots Crown and Cork: Jerry Chapman on the lawn Eclection /Breathe Lounge: Emma Vogelsinger Southern Smoke Eatery: The Next of Kin Stumble Stilskins: NFL Panthers vs Patriots Stumble Stilskins: Radio Narks The Deck at River Twist: TCU WINERaffaldini Vineyards: Afternoon with the Winemaker Raffaldini Vineyards: Four Seasons Wine Tasting Dinner - Summer Shelton Vineyards: Summer Concert - The Swingin MedallionsSUNDAY AUGUST 17ARTS/FAMILY Ink, Paint, Stamp! Workshop: Art Journaling Introduction Outside the Box at SECCA SPCA Adoption Fair: Petco Wendover


FESTIVAL / OUTDOORThe Wyndham Championship at Sedgefield Country ClubThe Deck at River Twist: Grillin Burgers & Hot Dogs 1pm - Bring the kids LIVE MUSIC / NIGHTLIFEBlu Martini: $5 Well Drinks, Soulistics Sundays Coopers Ale House: Karaoke Southern Smoke Eatery: Patrick Baxley WINEFerragosto: Music in the Vineyard MONDAY AUGUST 18ARTS/FAMILYChildrens Museum of Winston Salem: Music & Movement BUSINESS NETWORKINGPiedmont Club: New Member Orientation Lunch with the Manager Toastmasters - Friendly Club 3040: Improve Your Leadership and Speaking Skills! LIVE MUSIC / NIGHTLIFESouthern Smoke Eatery: Cornhole Tournament, Half Price Wine, World Tavern Poker Stumble Stilskins: Bingo from 8-11 TUESDAY AUGUST 19ARTS/FAMILYBreakN Out Dance Studio: Beginner Belly Dance Oak Hollow Mall: 26th Annual Hospice of the Piedmont Taste of the Town Childrens Museum of Winston Salem: Angel Bear Yoga- Bugs! The Jewelry Lady: Jewelry Junkies Assemble! BUSINESS NETWORKINGHampton Inn & Suites: GSO Leads Meeting Kernersville Chamber of Commerce: Referral meeting for members and potiential members Crump Association: BUDGETING and FINANCIAL WORKSHOP LIVE MUSIC / NIGHTLIFE Coopers Ale House: Karaoke Community Arts Cafe: WS Writers Open Mic Piedmont Club: Sky High Sips 5-7 pm WEDNESDAY AUGUST 20ARTS/FAMILYInk, Paint, Stamp! Demo Day every Wednesday BUSINESS NETWORKING The Technology Center of the Piedmont Triad: Tech After Hours (SEO Panel)El Parrel: Rockingham Leads Weekly Meeting GSO Jaycees Open House Maple Springs United Methodist Church: Career Support Network Sessions The Piedmont Club: Business Excellence Seminar with Steve Rayburn LIVE MUSIC / NIGHTLIFE Coopers Ale House: Blues Jam Giovannis: Gary Woodard Piedmont Club: Trivia 6-8 pm Stumble Stilskins - Mancub Trivia The Deck at River Twist: $6 fresh fruit margaritas Turntable: $1 off Draughts, Open Mic Night Village Tavern GSO: Second Glance


Plant 64 Apartment Homes545 Power Plant CirWinston-Salem, NC336-793-2282www.Plant64.com

Plant 64 Apartment Homes is the embodiment of times past with the here and now. Shrouded in history, Plant 64 Apartment Homes offers you all of the contemporary luxuries you could ask for. Plant 64 is the site of one of the oldest RJ Reynold tabacco buildings, dating back to 1916. It is on the eastern edge of the Innovation Quarter, occupying the city block bordered by East Fourth, Linden and East Fifth streets and the former railroad right-of-way that is to become part of Winston-Salem’s Greenways trail system. Enjoy modern, upscale apartments and amenities that combine style and sophistication. Plant 64 Luxury Apartments is sure to offer a living experience like no other.


THURSDAY AUGUST 21ARTS/FAMILYBreakN Out Dance Studio: Beginner Belly Dance The Jewelry Lady: Jewelry Junkies Assemble! BUSINESS NETWORKINGThe Piedmont Club: Business Referral Group American Red Cross: Professionals in Transition with Teddy Burriss FESTIVAL / OUTDOORVillage Tavern Reynolda: Jazz on the Lawn and Copper Amber Ale LIVE MUSIC / NIGHTLIFEBlu Martini: DJ L and 1075KZLCommunity Arts Cafe: Jazz from the Underground Coopers Ale House: Karaoke Giovannis: Joshua West Live Southern Smoke Eatery: 60 Cent Wings, Bad Mountian Brew, & Bike Night The Deck at River Twist: Open Mic Night FRIDAY AUGUST 22ARTS/FAMILYCommunity Arts Cafe: Songwriters Soundoff BUSINESS NETWORKING Piedmont Club: Professional Speaker Series: John P. Gardner Identity Theft Protection 11:30 FESTIVAL / OUTDOORCrown and Cork: Patrick Ferguson on the lawn Downtown Winston-Salem Downtown Jazz: John Dillard, Nick Colionne Reynolda Village: Farmers Market 8am Winston-Salem Dash: Dash Fireworks LIVE MUSIC / NIGHTLIFEBlu Martini: International Tropics Night Coopers Ale House: The Ladies Auxillary Southern Smoke Eatery: All You Can Eat Fish Fry Southern Smoke Eatery: Metro Jethros Spare Time Entertainment GSO: Galactic Bowling Stumble Stilskins: Foothills Oak Barrel Pumpkin Cask Keg Tapping Stumble Stilskins: My Brother Skyler The Deck at River Twist: Second Glance Band Turntable: The Raving Knaves SATURDAY AUGUST 23ARTS/FAMILYCommunity Arts Cafe: COMEDY POTLUCK GSO Shrine Club: Swing Dance High Point Public Library: Uptowne Market Ink, Paint, Stamp! Workshop: Basic Cards SPCA Adoption Fair: Pet SuperMarket Battleground FESTIVAL / OUTDOORCastle McCulloch: Mardi Gras at The Castle Crown and Cork: Sam Richardson on the lawn Downtown Winston-Salem Summer on Trade: Doby (Funk Soul) Fourth of July Park: Cone Health presents The Kernersville Honeybee Festival The Deck at River Twist: Jaxon Jill & Silent Auction to benefit the horses of Safe Haven Equine Rescue and Retirement


by Teddy Burriss - Networking StrategistNetworking events are not Business Card Swap Meets.

Some people buy business cards, dole them out like candy and get giddy when they have to order more. These folks think leading with their business cards is the best way to get business. Many of these folks believe their business cards are proudly sitting on the desks of the people they were given to. Look on your desk, how many cards do you have proudly displayed there?

I’ve met people at networking events who reached out to me with their business card in hand as I reached out to shake their hand hello.

Attending a networking event without your business cards is often considered a major failure. People will talk about you, “He’s here and he has no business cards with him. Bless his little soul. What a shame.” You almost want to crawl into a corner and weep quietly.

I worked for a guy who cheered when I came to the office with a bunch of business cards collected while networking. He would slap me on the back and say, “Good job, now put those cards in the system.” I imagined him sitting in his office smiling, listening to the clatter of my keyboard as I entered the business card information into our CRM system.

He cheered almost as loudly when I told him I was nearly out of my business cards. I imagined him on the phone saying gleefully, “He ran out of cards again,” as he ordered more cards for me.

I have learned from my mistakes of the past.

Leading with your business card when networking does not work. Lead with yourself when networking, now this works.

Say hello to someone new at your next networking event. Ask engaging questions like, “What brought you here today?” or “Who else have you met here?”

Use Dale Carnegie principle #7, “Be a good listener. Encourage others to talk about themselves.” Ask questions so that you learn as much as you can in the short time you get to talk with this new person. As you focus on your networking partner, they are going to want to know about you as well. If the conversation goes well and you find that there could be a benefit to meet again, for you or your networking (Continued on Pg 26)


partner, say this: “Wow, I’ve enjoyed

our chat. Can we exchange contact information and do this again soon?”

Now you can whip out business cards and exchange them with each other.

You just made a new connection. It’s a connection between you and the person you met. Store your new contact’s information in your personal contacts database. I use a Google Apps for all of the connections I make in life, career, business and community. They are my connections.

Send an email to your new connection letting them know you enjoyed meeting and talking with them. If appropriate and agreed upon, follow up on any actions you agreed to do.

Lead with yourself, make the conversation all about your networking contact and follow up with business cards only if there is an interest and desire to continue a conversation. Often there will be if you lead with yourself.

This educational series is brought to us by Teddy Burriss, a world renowned Social Networking Coach. Teddy delivers a weekly social media webinar - learn more at tlburriss.eventbrite.com.

If you want to learn more about Success using Social Media, and how it can help you business, contact Teddy at 336-283-6121 [email protected]

You can find Teddy’s Books on Amazon.com and through his blog, www.burrissconsulting.com/blog.

Networking Opportunities:

(see calendars for info)Thursday Aug 28thPlant 64 Soft Grand Opening andTriad After Work Social - WS

LIVE MUSIC / NIGHTLIFECoopers Ale House: The Mulligans GSO Shrine Club: Swing Dance Southern Smoke Eatery: Side Tracked Stumble Stilskins: Stephan Legree Band Turntable: GrayMatter Benton Convention Center: MMA Fight Night XV WINEShelton Vineyards: Picnic on the Winery PatioShelton Vineyards: 14th Anniversary Celebration & Mercedes Benz Auto Show SUNDAY AUGUST 24ARTS/FAMILYInk, Paint, Stamp! Workshop: Oh Snap! SPCA Adoption Fair: Petco Wendover LIVE MUSIC / NIGHTLIFEBlu Martini: $5 Well Drinks & Soulistics Sundays Coopers Ale House: Karaoke Southern Smoke Eatery: Owen Poteat The Deck at River Twist: Grillin Burgers & Hot Dogs 1pm - Bring the kids WINERaffaldini Vineyards: Cibo e Vino MONDAY AUGUST 25ARTS/FAMILYCentral Library: Reunions: A New Play Reading High Point Public Library: The Law of the Land: How Court Cases Regarding Land Can Enrich Your Genealogy LIVE MUSIC / NIGHTLIFE Southern Smoke Eatery: Cornhole Tournament, Half Price Wine, & World Tavern Poker Stumble Stilskins: Bingo from 8-11 TUESDAY AUGUST 26ARTS/FAMILYBreakN Out Dance Studio: Beginner Belly Dance Mack and Mack: Reunions: A New Play Reading BUSINESS NETWORKINGCrump Association: BUDGETING and FINANCIAL WORKSHOP GMA at Sandler Training: Networking Works Hampton Inn & Suites: GSO Leads Meeting Kernersville Chamber of Commerce: Referral meeting for members and potiential members Piedmont Club: Mixology Class: Rums and Tequilas 6-8 pm WEDNESDAY AUGUST 27ARTS/FAMILYInk, Paint, Stamp! Demo Day every Wednesday BUSINESS NETWORKING Maple Springs United Methodist Church: Career Support Network Sessions Kernersville Chamber of Commerce: KERN (Kernersville Exclusive Referral Network) LIVE MUSIC / NIGHTLIFE Coopers Ale House: Blues Jam Giovannis: Gary Woodard Stumble Stilskins - Mancub Trivia Piedmont Club: Trivia 6-8 pm Village Tavern GSO: Brice Street Band


Though it’s a term that’s been around for many years, it can be difficult for

a business owner to nail down exactly what SEO is and the impact it has on their business. SEO stands for Search Engine Optimization, and generally refers to the process of increasing traffic to the business’ website and generating more customers.As Tom Veltri of SEO Rocket points out, over 40% of search traffic these days comes from mobile devices. That’s expected to pass 50% in 2015. Not only does this affect the way sites need to be designed, but the ability to search from anywhere has increased the sheer number of searches as well. It’s more important than ever for business sites to rank well in local searches, but how is that accomplished?The most successful SEO campaigns blend presentation with the technical back end. Well-designed sites are visually appealing, easy to navigate, and serve the information a user is looking for quickly. Sites that are confusing, don’t read well, or have an uninteresting look don’t tend to hold a user’s attention, conversely. “If you write strictly for the search engines,” Veltri explains, “you will not only suffer more in the rankings with Google’s new algorithms but you will likely lose your visitor with copy that isn’t quality or of any practical value.”Business owners also need to be conscious of outdated technologies that can detract from ranking efforts as well as the user experience. “Flash content, frames, and some database strategies add function to the site but search engines won’t be able to read them properly,” explains Dawn Mitchell of G4G Interactive. “That or visitors won’t be able to view them on certain devices.” Apple devices like iPhones and iPads, for example, don’t display Flash content. Incorporating these types of elements can

lead to a poor user experience, and can confuse search engines regarding what a site is about.With the more recent focus on local results, businesses need to ensure accurate, consistent information across directories like Yelp. “Maps and reviews are also important,” says Terri Watkins of Crutchfield Advertising. “Local maps results are often the first thing users see, and a site’s reviews and overall rating can be the difference between an interested click and being passed over for the next business.”While one can make a site easier to index and more likely to rank well for certain search terms, no one can guarantee top placements. “Business owners love the warm fuzzies of a guarantee, but if that guarantee is a number one ranking, run as fast as you can.”

For more information on SEO for business, please attend the panel discussion August 20 at the Technology Center of the Triad.

By Brian Watkins


Believe it or not, every company has a digital brand these days. If they

don’t, then they probably won’t be in business for long. With technology being so accessible and fitting into the palm of our hands, business owners have to adjust to the changing times. But how do you keep up? As a business owner, you now have to stay current with your industry, your competition, your team, your finances, the law and how it affects your HR department, and now Google and Facebook too. Wow! If that feels overwhelming, that’s because it is. Stop trying to do everything and find someone you can trust to give you advice on organizations you should leverage, to handle the responsibilities outside of the day to day for your company. In today’s market that is the only way to grow. Some quick tips on finding a company that can help you control your digital brand:1) Look for a firm who practices what they preach. If they are not drinking the Kool-Aid they are trying to sell you, then why would you take advice from them?2) Look for someone who is in it to help you. Every business is in business to make money, but the ones that want to see you succeed will find a way to help you regardless of financial ability. 3) Know a thing or two. Take

a class, attend a free seminar, or send someone in your company to do so. Knowing what you are looking at and understanding the lingo makes it harder for a firm to pull the wool over your eyes and snowball you into a bad business decision. 4) Track everything. Use call tracking numbers to record incoming calls so you know not only where that prospect is calling from, but also that your staff is doing an effective job on the phone. This will help with company structure and compensation over time.5) Don’t settle on the first choice. Get a second, third, and fourth opinion before purchasing from a firm. And don’t go for the cheapest. Do a fair “apples to apples” comparison to be sure this firm is what they say and will do what you need. Budgets are important, but doing it right the first time can save you thousands of headaches, heartaches, and dollars.6) Lastly, make sure the firm’s culture is in line with yours. If the company cultures match, there will be a smoother working relationship and you can trust that your brand is being represented the way you would do it yourself, if you could.

For more information on Controlling Your Brand, call Terri Watkins at Crutchfield Advertising 336.505.9751. The first meeting is always free!

By Terri Watkins


THURSDAY AUGUST 28BUSINESS NETWORKINGAmerican Red Cross: Professionals in Transition with Teddy Burriss The Piedmont Club: Business Referral Group Triad After Work Social (Business Networking): Plant 64 (Soft Grand Opening) LIVE MUSIC / NIGHTLIFE Blu Martini: DJ L and 1075KZL Community Arts Cafe: Jazz from the Underground Coopers Ale House: Karaoke & NFL Pre-Season Panthers vs Steelers Giovannis: Joshua West Live Southern Smoke Eatery: 60 Cent Wings, Bike Night, &Dam Fi No Stumble Stilskins: NFL Pre-Season Panthers vs Steelers & Radio Narks The Deck at River Twist: Open Mic Night Turntable: The Showcase Backing Band Thursdays w/ special guests Twin Brother & Old Earth FRIDAY AUGUST 29FESTIVAL / OUTDOORReynolda Village: Farmers Market 8am LIVE MUSIC / NIGHTLIFEBlu Martini: International Tropics Night Crown and Cork: Marcus Horth on the lawn GSO Coliseum Complex: Austin Mahone Southern Smoke Eatery: Taylor Vaden The Deck at River Twist: Radio Narks Turntable: Ian Randall Thornton w/ special guest Dylan Jane WINEAdams Vineyards: Final Fridays Quarter Auction Raffaldini Vineyards: Vino Venerdi SATURDAY AUGUST 30ARTS/FAMILYHigh Point Public Library: Uptowne Market Ink, Paint, Stamp! Workshop: Mixed Media Dylusional Canvas SPCA Adoption Fair: Pet SuperMarket Battleground FESTIVAL / OUTDOORDowntown Winston-Salem Summer on Trade: The Mighty Eliminators (Old School Variety) LIVE MUSIC / NIGHTLIFECoopers Ale House: Radio Narks Crown and Cork: Crawly Hall on the lawn Southern Smoke Eatery: Thrillbilly Stumble Stilskins: UFC Live (Pick the fights to win $100) The Deck at River Twist: Evan and Dana SUNDAY AUGUST 31ARTS/FAMILYThe Deck at River Twist: Grillin Burgers & Hot Dogs 1pm - Bring the kids LIVE MUSIC / NIGHTLIFEBlu Martini: Soulistics Sundays Coopers Ale House: Karaoke Southern Smoke Eatery: Jack of Clubs Turntable: Bluegrass Jam - Featuring Double H Bluegrass Band


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