pidilite - vals framework
TRANSCRIPT
Pidilite Industries Ltd.
Done by,Praveen Choudhary
1969 The Company was incorporated as a private limited company on
28th July under the name of Parekh Dychem Industries Pvt. Ltd., to acquire and take over on a going concern the business carried on by a partnership firm M/s. Parekh Dychem Industries established in 1961.
The Company was promoted by Balvantray Kalyanji Parekh along with his brothers.
The brand names, are being Fevicol, Fevibond, Fevigum, Pidifix, Pidivyl, Pidicryl, Acrolise, etc.
http://economictimes.indiatimes.com/pidilite-industries-ltd/infocompanyhistory/companyid-10460.cms
Company History - Pidilite Industries Ltd.
In 1984, the company's consumer product division was born and on 1989 entered into fevicryl acrylic colours transform fabric and multi-surface painting market.
Pidilite is the market leader in adhesives and sealants, construction chemicals, hobby colours and polymer emulsions in India.
Its brand name Fevicol has become synonymous with adhesives to millions in India and is ranked amongst the most trusted brands in India.
Source: http://www.indiainfoline.com/markets/company/background/company-profile/pidilite-industries-ltd/3219
Pidilite Products
Source: http://www.pidilite.com/
Adhesive and Sealants
PVC white glue for wood to wood/laminate bonding
Wood finishes and paints
Contact Adhesive for laminate and veener pasting
Hotmelt and PU based adhesives
Foam and Flooring
Wood finishes and Paints
Preservatives
Art material and stationary
Automotive
Engine Oils
Construction Chemicals
Fabric Care Products
Publications
1. Art & Craft Magazine (Fevi Art)2. Dr. Fixit3. Fevicol Books4. Fevicraft5. Hobby Idea6. Creative Craft School Art
Industrial Speciality
Industrial AdhesivePackaging & ConvertingFootwearCigaretteStock labels, StickersOnline labellingSpeciality Adhesives
Pigment PowdersAzo, Bisazo, Carbazole, Quinacridone, Benzimida Zolinone
Textile ChemicalsDispersionsPrinting & Special Auxiliaries
Leather ChemicalsBeam House, Wet End, Finishing
Industrial ResinsNonwoven and FlockingDecorative and Industrial Paint ChemicalsConstruction Chemicals Source: http://www.pidilite.com/
VALS FRAMEWORK
VALS™ is a marketing and consulting tool that helps businesses worldwide develop and execute more effective strategies.
The system identifies current and future opportunities by segmenting the consumer marketplace on the basis of the personality traits that drive consumer behaviour.
VALS applies in all phases of the marketing process, from new-product development and entry-stage targeting to communications strategy and advertising.
Why VALS is needed ?
VALS reflects a real-world pattern that explains the relationship between personality traits and consumer behavior. VALS uses psychology to analyze the dynamics underlying consumer preferences and choices. VALS not only distinguishes differences in motivation, it also captures the psychological and material constraints on consumer behavior.
VALS is based on current personality research into specific components of social behavior. VALS asserts that people express their personalities through their behaviors. People with different personalities engage in different behaviors or exhibit similar behaviors for different reasons.
VALS Framework
Innovators
Innovators are successful, sophisticated, take-charge people with high self-esteem.
Their purchases reflect cultivated tastes for upscale, niche products and services.
Every time coming up with the new innovation builds the strong network between the company and the consumers. Pidilite has been innovating and brings new products which satisfies the end user.
Thinkers
Thinkers are mature, satisfied, comfortable and reflective. They tend to be well educated and actively seek out information
in the decision making process. They favor durability, functionality and value in products.
Dr. Fixit comes with new products which can be used in the ready constructed houses and bring solution to the problems and also for upcoming construction buildings and houses.
Believers
Believers are strong traditional and respect rules and authority. They choose familiar products and established brands.
The satisfied consumers believe in the brand and hence they continue to use Pidilite products.
Achievers
Achievers have goal-oriented lifestyles that center on family and career.
They avoid situations that encourage a high degree of stimulation or change.
They prefer premium products that demonstrate success to their peers.
Fevicol has been achieving good respond from the consumers in terms of using the products.
Strivers
Strivers are trendy and fun loving. They have little discretionary income and tend to have narrow
interests. They favor stylist products that emulate the purchases of
people with greater material wealth.
Experiencers
Experiencers appreciate the unconventional. They are active and impulsive, seeking stimulations from the
new, offbeat and risky. They spend a comparatively high proportion of their income on
fashion. Socializing and entertainment.
The consumers of Pidilite, who believe in the quality continue to use their Products. They have been using since long and they are experiencers consumers/users.
Makers
Makers value practically and self-sufficiency. They chose hands on constructive activities and spend leisure
time with family and close friends.
Survivors
Survivors lead narrowly focused lives because they have less resources.
They are primarily concerned about safety and security, so they tend to be brand loyal and buy discounted merchandise.
Thank You