picturing your data is better than 1,000 numbers: data visualization techniques for social change
TRANSCRIPT
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Beth KanterJohanna MorariuBrian Kennedy
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#12NTCviz Session Wiki:
Slide 2Picturing Your Data is Better Than
1,000 Numbers
http://nonprofits-data-visualization.wikispaces.com/
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Agenda
Opening
Data/Infoviz for:
1) Measuriung the Networked Nonprofit: Creating a Data-Informed CultureBeth Kanter
2) Data, Assessment, Learning, and ManagementJohanna Morariu
3) Communications and AdvocacyBrian Kennedy
Closing
Slide 3Picturing Your Data is Better Than
1,000 Numbers
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Pulse of the room
● Organization budget
● Staffing for data collection / management
● Use of data / data visualizations
● Self assessment
Slide 4Picturing Your Data is Better Than
1,000 Numbers
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My story about measurement and data ….
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Social Media Nonprofit ROI Poetry Slam 2009
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Measurementis powerful if you use the
data!
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The Five Stages of Measurement Acceptance
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DenialSocial media [my program] is an art
form, not a science. It can’t be
measured!
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FearWhat if my strategy or program doesn’t
show success?
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Confusion I know I should measuring our social
media [program], but not sure what or
how?
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Delight Hey check out these cool metrics!
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Data Informed
Successful social media or program decisions start with
measurement
What does the data say?
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Where is your organization?
2-3 volunteers for each stage to come to the front of the room and hold a sign!
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Creating a Data-Informed Culture—How Your Organization can Embrace the Data and Use What it Can Teach You.
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Data-Informed Not Data-Driven
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Data-InformedData Is Used For Continuous Improvement
According to the data, we
have reached our KPIs for
awareness raising in all but
one program ..
Based on our interviews with
program leaders, we have three
ways to improve our strategy to get
better results next quarter
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What does a data informed culture look like in a nonprofit?
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It starts from the top!
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Don’t Just Count Your Data, Understand Why
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Don’t be chained by your data …
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DoSomething.Org’s Fail Fest
Why did it fail?What did we learn?What insights can use next time around?
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More time think about that the data, then collect it
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Tear down those silos
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Meetings are just about sharing numbers
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Even the smallest wins are a victory!
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Stages of a Data Informed Culture
Data collection, but not consistent or shared between departments
Data not linked to results, could be wrong data
Rarely makes decisions to improve
Data from multiple sourcesSystem and structure for collectionDiscussed at staff meetingsUses data for planning and decisions
No formal reportingLacks consistent data collectionLacks systemsDecisions are passion-driven
Has org wide KPIs or resultsOrganization wide dashboard with customized viewsData is shared across departmentsFormal process for analyzing, discussing, and applying resultsData visualization for reports and reflection
CRAWL WALK RUN FLY
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Becoming Data-Informed: Change Is Easy With Baby Steps
• Begin at the end – discuss and identify results
• Curator of metrics• Use experiments to help you evolve• Get started with a small data collection
project that is high priority in your organization
• Learn from your results
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Slide 31Picturing Your Data is Better Than
1,000 Numbers
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Slide 32Picturing Your Data is Better Than
1,000 Numbers
For a great discussion of these—and related—topics, I recommend Designing with the Mind in Mind (2010) by Jeff Johnson—especially chapter four, Reading is Unnatural.
Understanding the written word is not a natural human ability; but human brains do innately process shapes.
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Slide 33Picturing Your Data is Better Than
1,000 Numbers
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Design Principles
1) Maximize data:ink
Slide 34Picturing Your Data is Better Than
1,000 Numbers
Example taken from Data-Ink Ratio, Infovis Wiki,http://www.infovis-wiki.net/index.php/Data-Ink_Ratio
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Design Principles
2) Make color and contrast work for you:
Slide 35Picturing Your Data is Better Than
1,000 Numbers
Emphasis
Clarity
Unity
Flow
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Slide 36
Figure 9: Awareness and Knowledge Changes Seen by Participants (n = 42)
client colors
color scheme www.design-seeds.com
translation into design element
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Design Principles
3) Allow the purpose to select the medium
Slide 37Picturing Your Data is Better Than
1,000 Numbers
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Design Principles
4) Classic graphic design principles
Slide 38Picturing Your Data is Better Than
1,000 Numbers
For a great discussion of these principles I recommendThe Principles of Design by Joshua David McClurg-Genevese, available athttp://www.digital-web.com/articles/principles_of_design/
Balance Rhythm Proportion Dominance Unity
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Slide 39Picturing Your Data is Better Than
1,000 Numbers
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Data/infoviz strategic learning examples
Slide 40Picturing Your Data is Better Than
1,000 Numbers
1) Maps—relationships, networks, systems
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Slide 41Picturing Your Data is Better Than
1,000 Numbers
1) Maps—relationships, networks, systems
For more information about Eva’s work and Net-Map visit http://netmap.wordpress.com/
Data/infoviz strategic learning examples
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Slide 42Picturing Your Data is Better Than
1,000 Numbers
2) Placemats
Data/infoviz strategic learning examples
11 x 17 (!)
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Slide 43Picturing Your Data is Better Than
1,000 Numbers
3) Dashboards
Data/infoviz strategic learning examples
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Slide 44Picturing Your Data is Better Than
1,000 Numbers
4) Research and evaluation findings
Data/infoviz strategic learning examples
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Slide 45Picturing Your Data is Better Than
1,000 Numbers
4) Research and evaluation findings
Data/infoviz strategic learning examples
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Slide 46Picturing Your Data is Better Than
1,000 Numbers
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Lousy data infects good data
http://www.flickr.com/photos/28misguidedsouls/4894961932/
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Fit to audience and purposehttp://www.flickr.com/photos/wilhei/109403331
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Visualizations ≠ truth
http://www.flickr.com/photos/ngmmemuda/4482259587/
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Embrace and use workaday vizes
http://www.flickr.com/photos/attawayjl/5520057227/
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Toward more effective communication:One organization’s evolution
• In the beginning, we were all about words…lots and lots of them
• Academic-style communication that challenged accomplished academics
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A 63-word sentence?
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We learn more deeply from words &pictures than from words alone• This is known as the “multimedia principle”
• It is applied by the masters of communication…the advertising industry
• In TV ads, the magic moment is called “audio-visual lock”
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1,000 Numbers
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Communicating why we needThe Children’s Movement of California• Children clearly are not a priority in public policymaking today
• Lobbying dollars, campaign contributions and large organized groups of voters are the sources of power in politics today
• Kids need a source of power
Slide 54Picturing Your Data is Better Than
1,000 Numbers
EXAMPLE #1
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Communicating why we needThe Children’s Movement of California• Children clearly are not a priority in public policymaking today
• Lobbying dollars, campaign contributions and large organized groups of voters are the sources of power in politics today
• Kids need a source of power
Slide 55Picturing Your Data is Better Than
1,000 Numbers
EXAMPLE #1
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Communicating why we need The Children’s Movement of California• The broad support for children in our society has been too diffuse to have
the impact it should on California’s priorities
• Connecting the many, many organizations and people that are pro-kid can change the game
Slide 56Picturing Your Data is Better Than
1,000 Numbers
EXAMPLE #1
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Adding dimension, meaning &usefulness through data designThe 2010 California County Scorecard of Children’s Well-Being challenge:
• Track 26 data indicators, for each of the state’s 58 counties, over time and by race/ethnicity
• Aim to surface bright spots
• The raw data:
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EXAMPLE #2
I’m actually only 1/13of the raw data
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Adding dimension, meaning &usefulness through data design
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EXAMPLE #2
• Calculated “Bottom, Middle, Top” terciles
• Added Rural/Urban and Income Level designations
• Unique county “fingerprints” of child well-being emerged
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Adding dimension, meaning &usefulness through data design
Slide 59Picturing Your Data is Better Than
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EXAMPLE #2
• Where are other counties like mine doing better?
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Beth KanterJohanna MorariuBrian Kennedy