piccolo teatro fundraising
TRANSCRIPT
Augmented Reality and Mobile Experiece // Prof. M.A. Ceconello // Politecnico di Milano // Scuola del Design // A.A. 2012/2013
Augmented Reality & Mobile Experiece
Piccolo Teatro di Milano
Gruppo 07 // Francesca Casnati // Marco Di Paola // Lucia Oggioni // Roberta Rosina
Concepts
#1
#2
#3
Invitation to theatre
Backstage and unknown facts
Fundraising
Concept #1 Invitation to theatre
The actors attending the Piccolo’s accademy invite people to go to the theatre.
Each show has its own video in which one of the actors plays a role and invites users to the performance.
Support:monthly programming !yer
Concept #1 Invitation to theatre
link to http://www.piccoloteatro.org
link to the facebook page
videos
Concept #1 Invitation to theatre
Concept #2 Backstage and unknown facts
Users can watch backstage photos and videos, pictures about costumes and scenography and read about unknown facts.
The aim is to entertain the audience during the break.
Support: libretto
Concept #2 Backstage and unknown facts
Backstage
Scenogra!a e costumi
Curiosità
Concept #2 Backstage and unknown facts
Backstage
Photosand videos
Photos
Costumes and scenography
Unknown facts
Concept #2 Backstage and unknown facts
Concept #3 Fundraising
3 different level of fundraising:“Albo d’Oro”, “Piccolo Dono”, “5x1000”.
Piccolo Teatro organizes events and free conferences for those who help the theatre grow.
main problems: few people know about the advantages the minimum amount is 10" mainly a middle-age target flyers are distributed only for a short period
Flyer videos showing interviews to contributors and some scenes of the events organized by Piccolo Teatro pages explaining what “Albo d’Oro” and “Piccolo Dono” are possibility to send an sms donating 2"
Ticket possibility to send an sms donating 2"
Concept #3 Fundraising
Concept #3 Fundraising
Concept #3 Fundraising
Users can send an SMS donating 2! by clicking the button.
To create a button to send an SMS you must sign up in a reserved website and supply a checking account number to which money will be credited.
ex. www.zaypay.comjunglepay.comAllopass.com
Concept #3 Fundraising
Concept #3 Fundraising
Augmented Reality and Mobile Experiece // Prof. M.A. Ceconello // Politecnico di Milano // Scuola del Design // A.A. 2012/2013
Thank you
Gruppo 07 // Francesca Casnati // Marco Di Paola // Lucia Oggioni // Roberta Rosina