Pic2go Running Event Case Study

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Post on 16-Jan-2015




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Pic2go running event case study. Pic2Go is a photo marketing solution allows marketers and agencies to easily integrate offline events and experiential marketing activation into Facebook. Marketers can automatically publish branded photos from their interaction with consumers onto the consumers Facebook walls, photo albums, the marketers Facebook page and acquire the consumer as a Facebook fan all with Pic2go. Contact info@onemediamarketing.com for more information.


  • 1. Zahala Race Sport Events Social Media PhotoMarketing pic2go Social Media PhotoMarketingObjective:Grant race participants with numerous personal race photos while achieving sponsors exposurethrough social media and collecting Facebook fans .The Activity:Participants were photographed in few points along the course, while Pic2gos 2D barcode areprinted on their race bibs. Using Pic2gos Social Media PhotoMarketing solution each participant could create and share a personal Facebook album with his or her race photos.Albums were fully branded with sponsors logos and links.Results:Hundreds of participants have created and shared personal Facebook albums with their race photos,while becoming sponsors Facebook fans. Branded albums where exposed to more than 60,000Facebook friends ! About Pic2go Technology Pic2go technology offers a self-operated photo-marketing solution using special 2D barcodes picTags, to auto-tag people in photos. Theres no need for RFID chips, timing systems integration or special photography equipment. The photos are automatically shared in personal Facebook albums. Fans collection is integrated.Social Media PhotoMarketingwww.pic2go.com