pic nic urban festival recap ( en )
TRANSCRIPT
aboutThe fest iva l ’s concept entails the creation of a great urban picnic which will is flanked, on the one hand, by concerts by promising music ensembles from around the city and, on the other, by films, feature and short ones, shown at the specially designed open-air movie theater.
the placeIn the mid-2nd c A.D., the Roman Forum complex (total area surface: 20,000 sq m), in the heart of the city, was the administrative, economic, and cultural hub of Thessaloniki under the Romans.It comprised a cluster of public spaces and buildings which were structured using a uniform architectural concept. All edifices spread around a central square.
Roman Agora opened its gates to the Pic Nic Urban Festival’ s attendants for the 4th consecutive year. More than 5.000 visitors went for an urban picnic and had the chance to enjoy three days full of music and great films/
PicNic Urban Festival 2015
The events shows an remarkable and sustainable growth over the last four years; it has attracted more than 13.000 visitors the last four editions.
the audience
10%
50%
40%
MEN WOMEN CHILDREN
20132012 2014 2015
21002900 3800
5000
MORE THAN 5.000 VISITORS
short films
Dinner for few
VoltaProsefhi
Eviva
Treis avgoulieres paraligo tesseris
#day 2
#day 1
#day 3Short films were part of Drama’s International
Short Film Festival program
PicNic Urban Festival 2015
More than 1.000 posters and billboards were placed in Thessaloniki’s POI’s.
billboards
PicNic Urban Festival 2015
The official website of the event, urbanpicnic.gr, contained the event’s program along with bios of the artists and useful information for the visitors
website
PicNic Urban Festival 2015
Our teaser videos went viral! Watch them by pressing the “play” button.
viral videos
PicNic Urban Festival 2015
Our promo message appeared on the street for 14 days on Public Transportation Company’s “Smart” Bus stops reaching thousand of citizens.
στο δρόµο
PEOPLE ENGAGED
60 Posts15 Videos150 Photos
214.000 PEOPLE REACHED
19.000 PEOPLE INTERACTED
ENGAGEMENT
RATE 9%
2000 NEW FOLLOWERS !
analytics & insights
People Reached
#έντυπα
PicNic Urban Festival 2015
Several local and national circulated press wrote about the PicNic Urban Festival.
Pressτα νεα
εφηµερίδα των συντακτών
Μακεδονία
Ελεύθερος Τύπος
#έντυπα
PicNic Urban Festival 2015
Along with the traditional press, the biggest and most recognizable digital press covered the PicNic Urban Festival
digital
#LIFO
#in.gr
#τύπος Θεσσαλονίκης
#Έθνος
#real.gr