piano di personal branding per luca marini
DESCRIPTION
Presentazione di discussione del project work sullo sviluppo del personal brand di Luca Marini, realizzato da Giorgia Marini e Alessandro Montemagno.TRANSCRIPT
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Piano di personal brandingper LUCA MARINIdal restyling del marchioall’evento di lancio del fan club
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Brief1
2
Background
3
Obiettivi
4
Target
5Competitor
6Strategie
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MARCHIO & NAMING
identità riconoscibilità coerenza| |
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LUC97
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IL MARO
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LUCASAN
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RESTYLING MARCHIO
dinamicità fluidità coerenza| |
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IDENTITÀ COORDINATA
short bio infografica media kit| |
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OFFICIAL WEB SITE
usabilità content internazionalità| |
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SOCIAL NETWORKING
facebook twitter youtube| | wikipedia|
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HOOTSUITE
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APERTURA FAN CLUB
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SITO FAN CLUB
connessione viralità internazionalità| |
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FAN CLUB - ATTIVITÀ
fidelizzazione appartenenza valori condivisi| |
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MERCHANDISING
brand identity e-commerce creatività| |
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VIDEO CONTEST
coinvolgimento 30’’ amatoriale | |
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EVENTO DI LANCIO dell’official fan club
fidelizzazione engagement aggregazione| |
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MISANO WORLD CIRCUIT
target in loco 350 pax suggestiva | |
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LOCANDA I GIRASOLI
2km Misano 300 pax ampi spazi esterni | |
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DA ROSSI
250 PAX Tavullia notorietà| |
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PROPOSTE CONCEPT
unione divertimento sana competizione| |
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FORMAT & ALLESTIMENTO
entertainment emozionale fil rouge | |
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COMUNICAZIONE
online/offline viralità contenuti prima/durante/dopo| |
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PR & UFFICIO STAMPA
monitoraggio archiviazione brand awareness| |
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LUCA TESTIMONIAL
brand identity reputation guideline| |
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SPONSORSHIP
database team/personal public relation| |
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A SCUOLA DI FAIR PLAY
reputation cultura sportiva Enti/Istituzioni| |
KEEPCALMAND
FAIR PLAY
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FORMAT Mtv
carattere empatia pubblico giovane| |
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GOOGLE CALENDAR
organizzazione tempo libero condivisione | |
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VIDEO GAME TESTER
divertimento testimonialesclusività| |
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QUALSIASI PERCORSO
SCEGLIERAI D’INTRAPRENDERE NEL TUO FUTURO
SII TE STESSO,
PERCHÈ L’AUTENTICITÀ PREMIA SEMPRE.
Due Aspiranti Manager