piaf keynote - age of connectedness
TRANSCRIPT
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T h e A g e o f C o n n e c t e d n e s s - A Path from Defragmented Separation to Integrated Oneness -
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Mobile phone number sold for $2.2m in Dubai.
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We live in a bizarre combination of Stone Age emotions, Medieval beliefs, and God-like technology.
- Edward Osborne Wilson on Human Nature, 2008 - Founder of Sociobiology, University of Harvard
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OMH E
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G E O S P H E R E4.5 billion years
Solid parts of the Earth.
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B I O S P H E R E
3.8 billion yearsGlobal sum of all ecosystems.
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N O O S P H E R E
40 thousand yearsThe sphere of human thought.
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- Global Consciousness Project
“Coherent consciousness creates order in the world. Subtle interactions link us
with each other and the Earth.”
Institute of Noetic Sciences Princeton University
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ThoughtMatter
Internet
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The entire internet is stored and delivered using 540 billion trillion electrons.
Which all together weigh around 50 grams.
Or about the weight of one strawberry.
a crystal of salt
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A realm of new possibilities.
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2020: 5G — zero latency experience
“Real” “Virtual”
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Connected devices:
10 bil. in 2015. 50 bil. in 2020. 100 bil. in 2025.
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From 2020’s IOT to IOE by 2025.
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It’s official: Cash is no longer king in the UK.
'88 '90 '92 '94 '96 '98 '00 '02 '04 06 '08 '10 '12 '14 '16 '18 '20'86
100%
40%
60%
20%
80%
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Today, 31% of Kenya’s GDP is spent through mobile phones.
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Autonomous cars will destroy millions of jobs and reshape the US economy by 2025.
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Major paradigm change: SHIFT HAPPENS!
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MY OWN
Disposable Responsible
OWNERSHIP SHARED
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TRADITIONAL
Limited Unlimited
BUSINESS MODEL DISRUPTED
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POINT OF SALES
Dependent Independent
ECONOMY ON-DEMAND
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“Create campaign for 1.000 free SMS
and 1.000 free local call minutes.”
“Oh, really?”
Today’s advertising reality is obsolete.
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Marketing by interrupting people with unwanted messages isn’t cost-effective anymore.
#sethgodin
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Let interested people market to each other.
#sethgodin
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Assemble the tribes.
#sethgodin
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.
#sethgodin
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A group needs only two things to be a tribe: a shared interest and a way to communicate.
#sethgodin
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For millions of years, human beings have been part of one tribe or another.
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SURVIVAL
PLAY
MATING
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SURVIVAL
PLAY
MATING
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Make your brands a tangible experience in consumers' lives either in person or digitally.
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Do what you believe in. Paint a picture of the future. Go there. People will follow.
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P E T R V Á C L A V E K
D i g i t a l A c c o u n t D i r e c t o r
IMPACT & ECHO BBDO KUWAIT
@petrsc
vaclavek.eu