physician directory
TRANSCRIPT
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Created by Ariel Fittery
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Physician Directory Project • Information was pulled from the existing UF Health Cancer
Center Orlando Health (UFHCC-OH) Physician Directory • Information was gathered from the Directory, Google, Bing
and Yahoo – As of June 2016, according to ‘The eBusiness Guide’, the top
three most popular search engines were:• Google: 1.6 Billion monthly visitors• Bing: 400 Million monthly visitors• Yahoo: 300 Million monthly visitors
– Note: Yahoo's top 3 results were searched » HealthGrades.com» Vitals.com» Health.USNews.com
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Purpose• The purpose of the Physician Directory project is
to eliminate incorrect phone numbers, for the practicing physicians at UF Health Cancer Center, that are listed on the web, while being able to give patients and their families a direct point of contact to their physician and facility where they are receiving care.
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Impact to the Organization • This positively impacts UF Health Cancer Center
because all incorrect phone numbers listed on various search engines have been notated and are able to be handled with the Marketing Department accordingly. This project will provide patients with a more accurate and direct point of contact with their physicians. This also gives UFHCC-OH and its doctors more reliability in terms of patient contact. The project has the potential to increase patient satisfaction by providing patients with the most up-to- date resources.
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Demographics
• For this project I researched 50 employed physicians at UFHCC-OH, including affiliated physicians with Orlando Health that practice within the facility and/or with our providers.
• Sixteen different specialties and clinics were reviewed throughout this process.
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Findings• General Information is listed on the directory as
321-841-1869 • UF Health Cancer Center has both 321-841-
7171 and 407-648-3800 commonly listed online as a general reference for an operator or a direct link to patient rooms.
• Most errors found were the Cancer Center’s number listed instead of the direct clinic for the physician being searched.
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Notations • Errors were highlighted in
yellow • The most common error
found was the Cancer Center’s number listed, instead of the clinic’s, and is notated in orange– 407-648-3800 – 321-841-7171
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Example
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Recommendations• My primary recommendation for future use regarding
updates on this project would be for every new physician hired within UF Health Cancer Center to provide marketing and/or administration with a list of previous places of employment. In doing so, it would help avoid false representation of current location and phone numbers listed on the web. A second recommendation, after the errors found in the current directory were properly corrected, would be for marketing to review the newly hired physicians on a quarterly basis and conduct the same search using Google, Bing and Yahoo to avoid a build-up of errors.
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Physician Directory A - D Physician Directory D - H
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Physician Directory J- L Physician Directory L - P
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Physician Directory R - S Physician Directory S – Z
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