physician advocacy gordana krkic

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Page 1: Physician advocacy gordana krkic

Resources for

Advocacy Success

WHERE TO FIND RESOURCES TO SUPPORT OUR LEGISLATIVE AND

REGULATORY RECOMMENDATIONS AT THE STATE LEVEL

Page 2: Physician advocacy gordana krkic

EVERY healthcare topic has a

family medicine perspective: Cost Containment and Pricing

Health Finance and Taxes

Quality and Safety

Diseases and Conditions

Cancer

Chronic Disease

Diabetes

Heart/Stroke/Cardiovascular Disease

Infectious Diseases

Mental Health and Substance Abuse

Obesity

Public Health and Prevention

Vaccines and Immunization

Tobacco and Smoking

Pharmaceuticals

Health Reform

• Health Exchanges

• Health Information Technology

• Insurance Reform

• Medicaid/CHIP

• Providers and Workforce

Population Groups

Children's Health

Adolescent Health

Men’s Health

Women’s Health

Minority Health

Maternal and Infant Health

Veterans Health

Urban/Rural

Page 3: Physician advocacy gordana krkic

It’s hard to be against

family physicians: you

stand for everything

we should believe in.

State legislator

Page 4: Physician advocacy gordana krkic

Every state government has

a different dynamic

Every state AFP chapter is

different

HERE ARE SOME TIPS TO LEVEL THE PLAYING FIELD

Page 5: Physician advocacy gordana krkic

Leveling the playing field with

universal resources

AAFP

Robert Graham Center

NCSL (National Council of State Legislators

CSG (Council of State Governments

Institute of Medicine

Foundations and think tanks (depending on your state’s persuasion)

Robert Wood Johnson Foundation

Pew Charitable Trusts

Sargent Shriver Center on Poverty Law (MacArthur Foundation)

Page 6: Physician advocacy gordana krkic

Build Alliances – Coalitions Work!

Be a team player

Coalitions can be with both like-minded and adversarial groups

working to move a specific issue forward

Learn from one another

Build community

Relationship building doesn’t happen overnight

Page 7: Physician advocacy gordana krkic

Partner, Partner, Partner

Health Advocates

Primary care coalitions

Pediatricians

APNs

Pas

Hospital Association

Public Health Association

FQHC Association

Maternal & Child Health

Consumers

Health and Disability Advocates

Campaign for Better Health Care (Community Catalyst )

AARP

Make Medicare Work

Disease/Organ Groups –Cancer

Heart

Lung

IL Alliance to Prevent Obesity

IL Coalition Against Tobacco

Business

U.S. (IL Chamber)

Healthcare Council

NFIB (Nat’l Federation of Independent Business)

MBGH (Midwest Business Group on Health)

PhRMA

Insurance (health plans)

Page 8: Physician advocacy gordana krkic

…and partner some more…..

Federal, state, local, and municipal branches of

government are often ready, willing and in need

of private sector partners:

state agencies: (Dept. of Public Health,

Medicaid, Area Agencies on Aging,

Governor’s Office of Health Innovation and

Transformation)

Federal agencies: CMS, HRSA, AHRQ, PCORI

Page 9: Physician advocacy gordana krkic

Develop Materials

Some state chapter examples

California, Florida, Michigan, etc.

APN campaigns

Texas and Wisconsin

Primary Care Coalitions

Ohio’s Automated Rx Reporting

System (OARRS)

Colorado’s Patient-Centered

Primary Care Collaborative

North Carolina’s “Our NC Health

Care” on Medicaid Reform

Georgia and New Jersey

PCMH efforts

EVERY CHAPTER HAS AN EXAMPLE

Some recent IL chapter examples

With providers:

Oppose dentists vaccinating

Oppose psychologists prescribing

Support poison control center

With Disease/Organ Groups:

Support sugary beverage tax

Oppose P.E. exemptions

Support more tobacco taxes

With the State:

Support 1115 waiver

Support loan repayment

With business:

State-base health insurance exchange

Page 10: Physician advocacy gordana krkic

YOU are the resource! Constituents make the best Lobbyists

Communicate

Introduce yourself

Pick up the phone

Stop in the district office

Keep in touch

WRITE a thank you

Connect through social media

LinkedIN

Twitter

Blogs

EducateEstablish yourself as a reliable and credible source of information

Convey your position transparently

Be an honest broker of information

Deliver what you promise

Focus on them

Know their priorities

visit their website

Volunteer for their campaign

Contribute to their campaign

Service the community

Attend events

Stop in their office

Be patient and persistent

Stay positive

Page 11: Physician advocacy gordana krkic

THANK YOU

HAPPY TO ANSWER QUESTIONS!

Gordana Krkic, CAE Deputy Executive Vice President

of External Affairs

Illinois Academy of Family Physicians

Office 630.427.8007

Mobile 708.278.6921