phrm 8660 pharmaceutical marketing rian marie extavour; april 11 th 2013 tracking project: ims...
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P H R M 8 6 6 0 P H A R M A C E U T I C A L M A R K E T I N GR I A N M A R I E E X T A V O U R ; A P R I L 1 1 T H 2 0 1 3
TRACKING PROJECT: IMS HEALTH
OUTLINE
• What is IMS Health? • What do they do?• Sectors served• Solutions• Timeline and News• Report Highlights• Conclusion
WHAT IS IMS HEALTH?1
• Provider of information, services and technology for healthcare• Combine industry expertise to provide
perspectives and in-depth analytics on healthcare dynamics• Analytics, commercial services and consulting • Operations in over 100 countries; process over 4
billion transactions per year• Clients: Decision-makers in life sciences, payers,
providers, policy-makers
FINANCIAL2
• Privately owned – investors (note-holders)• Issued full-year 2012 financial results• March 4• Conference call on March 8th • Note-holders only
WHAT DO THEY DO AND FOR WHO?1
• Tracking of over 80% global pharmaceutical sales activity• Over 1.4 million pharmaceutical products• 260+ million de-identified patients worldwide • 99,000+ suppliers, 768,000 reporting facilities
worldwide• 5,000 databases supporting 16,000 healthcare
clients• Healthcare reference assets including 5 million
professionals, with 500,000 organizational linkages and 2.4 million affiliations
SECTORS SERVED
• Pharmaceutical Companies – Large and Mid-Sized– Small and Biotech– Generics– Specialty
• Payers• Government• Providers• Pharmacies• Consumer Health• Pharmaceutical Distributors• Financial Community
SOLUTIONS
• Analytics and Services• To optimize commercial effectiveness, clinical decisions
and delivery of care
• Healthcare Measurement• Patient, provider and payer insights and market-defining
methodologies
• Consulting • Specialized expertise for enabling and accelerating
informed decisions
IMS INSTITUTE: HEALTH SERVICES RESEARCH NETWORK3
• Academic researchers• Including pharmacy, medicine, law, economics, business,
public policy
• Some member institutions: • U of Chicago, Columbia U, Harvard U, Mayo Clinic, MIT,
St. Jude’s, Stanford Med Sch, U of Illinois
• Empirical, policy-relevant studies• To improve quality and cost-effectiveness of
healthcare • More than 60 active projects including current
aspects of healthcare reform
RESEARCH PRIORITIES3
• Drug Utilization Trends and Expenditure• Xponent™ - local and regional Rx dispensing data• National Sales Perspectives™ • National Prescription Audit™ - over 70% all Rx activity • National trends; therapies adopted, use and expenditure
factors
• Comparative Effectiveness Research• Geographic variations in care • Xponent™; NPA
• Real-world applications
HEALTHCARE ANALYTICS AND SERVICES4
• Specialty healthcare analytics• Pharma R&D Services• Government Solutions• Business Process Outsourcing • Patient-Centric Solutions – IMS Lifelink™• Pharma Commercial Services• Payer Solutions• Health Economics and Outcomes Research and
Real-world Evidence
TIMELINE5
• Founded 1954 by Bill Frolich (ad exec) and David Dubow (visionary)
• 1957 – first European syndicated study – audit of pharmaceutical sales in West Germany
• Further studies in Great Britain, France, Italy, Japan; acquisitions in New Zealand, Australia, South Africa
• 1969 – entered US market; 1970 – Latin America• Series of acquisitions of pharmaceutical audit
companies; technologies, databases • 1972 – becomes a public company • 1998 – independent, public NYSE-listed
TIMELINE CONT’D5,6
• 2010 – taken private by TPG Capital, CPP Investment Board and Leonard Green & Partners• Valued at $6 billion
• 2012 Acquisitions and Collaborations • PharmARC (Banglore) analytic services, DecisionView (software
solutions); collaborates with Health Intelligence, Inc (BlueCross, BlueShield)
• Mar 7 2013 – Launches branch in India • Leading universities, research institutions, development agencies,
government
• Mar 12 2013 – Acquisition of Appature • Software company; cloud-based applications
• April 4 2013 – IMS Institute for Hcare Informatics Study: • Impact of shifting patients to Managed Medicaid Plans
MY IMPRESSION
• Progressive, Innovative• Global reach• Relevant • Responsive to
technological and healthcare advances• Proactive –
expanding/emerging economies • If return to public status
– INVEST!
THANK YOU….QUESTIONS??
REFERENCES
1. IMS. Overview. Available at http://www.imshealth.com/portal/site/ims/. Accessed April 2nd 2013.
2. Business Wire. IMS Health to Issue Full-Year 2012 Financial Results on March 4, Conference Call for Note Holders Scheduled for March 8. Available at http://www.businesswire.com/news/home/20130226006405/en/. Accessed Feb 28 2013.
3. IMS. Health Services Research Network. Available at http://www.imshealth.com/portal/site/ims/. Accessed Feb 7th 2013
4. IMS. Healthcare Analytics and Services. Available at http://www.imshealth.com/portal/site/ims/. Accessed April 2nd 2013.
5. IMS. Company History. Available at http://www.imshealth.com/portal/site/ims/. Accessed April 2nd 2013.
6. IMS. Press Releases. Available at http://www.imshealth.com/portal/site/ims/. Accessed April 2nd 2013.