Photography & Illustration

Use in Graphic Design

Seçil Toros

Photography and Illustrations

• Photography– Why do we use photographs?– Types of Photography

• Candid• Staged

• Illustrations– Why do we use illustrations?– Types of illustrations

• Editorial• Advertising

PHOTOGRAPHY

Photography is a real profession

• Strong expressive tools• They are mostly proving a

point.• Screen shot of a period of

time.• Documet of reality and

evidence

PHOTOGRAPHY

PHOTOGRAPHY

Since computer and digital techniques developed and become common, the believe in photographic reality lost its power

Photography: Reality

Photography: Reality

Photo=Context

Photo=Context and gives power

PHOTOGRAPHY

Candid(photojournalism)

No studioNo models

People are realPlaces are realScenee are natural(real life)

Staged

Shot in a studio / a stage placeModels are usedFake objects /make up objectsLights and effects

Composed before

PHOTOGRAPHY

Candid Staged

ILLUSTRATIONS

An illustration is a visualization or a depiction made by an artist, such as a drawing, sketch, painting, photograph, or other kind of image of things seen, remembered or imagined, using a graphical representation.

• Human produced drawings(hand made or computer generated)

• Are not art objects• Make visual statements• Tools for communication• Created for commercial

purposes

ILLUSTRATIONS

Illustrations are the most artistic forms of graphic design

ILLUSTRATIONS

Why do we use illustrations?

Illustrations can show something that can not be photographed

…that are too small

… that are too big

Illustrations can show something that can not be photographed

…that are impossible to be photographed

Illustrations can show something that can not be photographed

… that do not exist

Illustrations can show something that can not be photographed

… that do not exist(fantasy)

… that do not existanymore

Illustrations can show something that can not be photographed

… process

.. time line (story)

Illustrations can show something that can not be photographed

Illustrations are considered to have highly emotional and humanistic quality

Illustrations are considered to have highly emotional and humanistic quality

Illustrations are considered to have highly emotional and humanistic quality

Illustrations are considered to have highly emotional and humanistic quality

ILLUSTARTIONS

Editorial

Explains the textExplanatory communication

More technique drawingsProcess and details

Advertising

Aim is to sellPersuasive communication

Emotional drawingsFashion, book covers, packaging, posters, magazine cover or ads, greeting cards etc.

Is this a photograph or an illustration?

Is this a photograph or an illustration?

There is no untouched photography anymore

There is no untouched photography anymore

How to decide what to use

How to decide what to use

How to decide what to use

How to decide what to use

References

• Arntson, Amy E. (2012). Graphic Design Basics. Wadsworth, Cengage Learning, Boston.