photography & illustration use in graphic design seçil toros
TRANSCRIPT
Photography & Illustration
Use in Graphic Design
Seçil Toros
Photography and Illustrations
• Photography– Why do we use photographs?– Types of Photography
• Candid• Staged
• Illustrations– Why do we use illustrations?– Types of illustrations
• Editorial• Advertising
PHOTOGRAPHY
Photography is a real profession
• Strong expressive tools• They are mostly proving a
point.• Screen shot of a period of
time.• Documet of reality and
evidence
PHOTOGRAPHY
PHOTOGRAPHY
Since computer and digital techniques developed and become common, the believe in photographic reality lost its power
Photography: Reality
Photography: Reality
Photo=Context
Photo=Context and gives power
PHOTOGRAPHY
Candid(photojournalism)
No studioNo models
People are realPlaces are realScenee are natural(real life)
Staged
Shot in a studio / a stage placeModels are usedFake objects /make up objectsLights and effects
Composed before
PHOTOGRAPHY
Candid Staged
ILLUSTRATIONS
An illustration is a visualization or a depiction made by an artist, such as a drawing, sketch, painting, photograph, or other kind of image of things seen, remembered or imagined, using a graphical representation.
• Human produced drawings(hand made or computer generated)
• Are not art objects• Make visual statements• Tools for communication• Created for commercial
purposes
ILLUSTRATIONS
Illustrations are the most artistic forms of graphic design
ILLUSTRATIONS
Why do we use illustrations?
Illustrations can show something that can not be photographed
…that are too small
… that are too big
Illustrations can show something that can not be photographed
…that are impossible to be photographed
Illustrations can show something that can not be photographed
… that do not exist
Illustrations can show something that can not be photographed
… that do not exist(fantasy)
… that do not existanymore
Illustrations can show something that can not be photographed
… process
.. time line (story)
Illustrations can show something that can not be photographed
Illustrations are considered to have highly emotional and humanistic quality
Illustrations are considered to have highly emotional and humanistic quality
Illustrations are considered to have highly emotional and humanistic quality
Illustrations are considered to have highly emotional and humanistic quality
ILLUSTARTIONS
Editorial
Explains the textExplanatory communication
More technique drawingsProcess and details
Advertising
Aim is to sellPersuasive communication
Emotional drawingsFashion, book covers, packaging, posters, magazine cover or ads, greeting cards etc.
Is this a photograph or an illustration?
Is this a photograph or an illustration?
There is no untouched photography anymore
There is no untouched photography anymore
How to decide what to use
How to decide what to use
How to decide what to use
How to decide what to use
References
• Arntson, Amy E. (2012). Graphic Design Basics. Wadsworth, Cengage Learning, Boston.