Scale-out NAS for Online Archiving

Redefining the Economics of Owning and Growing Large-scale Archives at Photobox

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March 19, 20092:00 p.m. Eastern / 11:00 a.m. Pacific60 minutes

Monolithic scale-up systems

Require over-provisioning

Force partitioning of data sets

RAID, LUNs, volumes

Inefficient data protection

Lacks reliability at scale

Actual used storage—very low

Storage complexity

Increases management cost

Slows responsiveness to change

Online Archiving Challenges

Inflated CapEx & OpEx costs

Ongoing H/W purchase costs

High recurring costs of managing & scaling archives

Storage inefficiency

Files use unnecessary space

Low utilization rates

High cost of ownership

Management complexity

Power, cooling, floor space

CHALLENGES ARCHITECTURAL ISSUES

File-based Data is Rapidly Proliferating

0

5000

10000

15000

20000

25000

30000

35000

2005 2006 2007 2008 2009 2010 2011

Worldwide File And Block Disk Storage Systems, 2005-2011*

(PB

)

File Based: 79.3% CAGR

Block Based: 31% CAGR

By 2011, 75% of all storage capacity sold

will be for file-based data

* Source: IDC

Performance vs. Capacity:Data Usage Trends

Access

Time

Storage Growth

80% of GBps /

IOPS

80% of the

TB

Maximum Efficiency

Lowest Cost Possible

Capacity Scalability

Throughput and IO

Rapid Concurrent Access

Performance Scalability

Evolution of storage

Sun (100GB)

NAS (30TB)

JBODs (200TB)

Isilon (1PB)

Isln +Ocarina

Year 2000 2001 2004 2007 2008

the largest online consumer photo site in Europe

Photobox Capacity Optimization Goals

Right-size capacity

Start small; low risk

Pay-as-you-grow – just-in-time, non-disruptively

Maintain service levels

Confidence, storage integrity

Accessible 24x7x365

Reliable and professionally maintained

Two Tiered storage model—hot vs. cold

Maximize efficiency

Highest usable storage

Optimized for small & large files

Bit-for-bit lossless

Reduce TCO

Storage is free for our customers

Avoid complexity; reduce stafftime

Energy is 75% of hosting costs ( > $500K this year )

Must increase density!

Photobox Results

Business Challenge

• Right-size

• Maintain SLAs

• Maximize efficiency

• Reduce TCO

Solution and ROI

• 30-percent data reduction

• 45% storage CapEx reduction

• $300K realized savings—ROI in 6 months

• Slowed new hardware purchase

We needed a proven and reliable storage solution to increase density and optimize our existing infrastructure. We are reducing rack space and power footprint and slowing the rate of hardware purchases.

With Ocarina for Isilon, we have significantly reduced energy consumption and data footprint—all without compromising image quality.

--Graham Hobson, CTO

The Ocarina ECOsystem for Isilon Scale-out NAS Solution for Data Reduction

Isilon High-EfficiencyScale-out NAS Storage

Precision Right-Sizing

Start small (from a few TB)

Pay-as-you-grow (up to 3.4 PB)

Maximize Storage Efficiency

Data protection and layout

High-density for minimized power, cooling & floor space

Reduce TCO

Extreme ease of use

Manage far more with less

IQ 36 NL

Ocarina File-AwareData Reduction

Reduce Data Footprint

Up to 10-to-1 ratios

Maximize utilization of any Isilon clustered storage product line

Transparent

Seamlessly fits into workflow

Free up space as needed

Lossless and Immediate

Maintain original image quality

Auditable, bit-for-bit optimization

Maximize Efficiency and Reduce TCO by 35%

Minimizing Acquisition Cost –Precision Right-sizing

Start small

From 10 TB to 250 TB

Pay-as-you-grow

Always maintain the single file system presentation

Scale in small, easy increments

Non-disruptively scale capacity up to 3.4 PB in a single cluster

Zero time & effort to scale

Add capacity and performance to a cluster in minutes

EX-Series

CAPACITY NODES

NL-Series

Adds incremental capacity

Pay-as-grow non-disruptively

Non-disruptive Namespace Scalability

S-Series

X-Series

PLATFORM NODES

Linear Scaling of Performance & CapacityIndependent Performance Scaling

Accelerators

PURE PERFORMANCE

EX-Series

CAPACITY NODES

NL-Series

Independent Capacity Scaling

Maximize Storage EfficiencyScale-up vs. Scale-out Architecture Considerations

Source: The Total Economic Impact of Isilon’s Clustered Storage System, Forrester 2008

Storage Efficiency Considerations

System Architecture Traditional NAS (NetApp) Scale-out NAS (Isilon)

Parity / System Overhead25 – 45%

(Includes physical hot spares)

13 – 33%

(Includes virtual hot spares)

Utilization Rates 50 – 65% 70 – 90%

Scalability DesignMonolithic: scale-up capacity only

(performance is static)Modular: scale-out performance

and capacity

Pay-as-you-grow File System Capabilities

Scale single FS capacity to 16TB Linear scale capacity to 3.4PB

Data Reduction Technique (Compression / Dedupe)

Conventional NAS solutions only deduplicate blocks, not objects;

features are not file-aware

30 to 80-percent savings for files using Ocarina for Isilon IQ file-aware

compression and deduplication

The Ocarina ECOsystem for Isilon Scale-out NAS

Extract Correlate Optimize

Extract information to

its uncompressed

original file formats

Identify subfile

boundaries

Dedupe subfiles within

and across files

Apply content-aware

compressors to unique

subfiles and store in

Ocarina suitcases

ZIPPPT

WORD

PDF

PNG

JPG

TXT

PNG

TXT

TXT

JPG

JPG

JPG

Ocarina finds both

exact and similar

matches

Ocarina Reader

Storage Optimization on OneFS

• Reads files from OneFS

• Re-expands to check data

• Saves optimized Ocarina Suitcase

Ocarina Optimizer

• Reader: expands files

stored in OneFS for

access in real time

Photo Sites File Savings Examples

Media File Type Extension Reduction

JPEG .jpg 35%

JPEG Sets .jpg 55%

GIF .gif 55%

Photoshop .psd 35%

Windows Bitmap .bmp 55%

PNG .png 60%

TIFF .tif 60%

Corel Draw .cdx 35%

Photo Sites

Weighted Mix

40%

Industry Reactions

Data reduction technologies like Ocarina are transformational as they

significantly reduce the capacity requirements for storage.

~ Dave Russell, Gartner Research Vice President

Technologies such as Ocarina's file optimization revolutionize how

efficiently data is written to disk or tape.

~Noemi Greyzdorf, IDC

Isilon’s scale-out file storage is inherently more power efficient than NAS

silos—adding what you need in granular increments, versus the gross over-

provisioning that normally accompanies monolithic infrastructure silos.

Adding processing power independently saves floor and rack space,

improves performance, and significantly reduces power consumption.

~ Terri McClure, Senior Analyst, Enterprise Strategy Group

How the TCO ComparesIf traditional NAS hardware were free – Isilon still offers a better 3-year TCO

Why this happens:

Staffing – ease of management

Storage utilization

Effectively scale reliably

Business Impact – Isilon is a better way to spend corporate money –

freeing money to fund innovation and sustain the business

Source: The Total Economic Impact of Isilon’s Clustered Storage System, Forrester 2008

Sample Archiving Customers

Summary

Efficiency tied to storage architecture and file formats

• Isilon provides unmatched efficiency through scale-out NAS

• Ocarina provides 30- to 90-percent data reduction rates through content-aware compression and deduplication

The online archive solution for Photobox provides

• Storage CapEx reduction of 45%

• TCO reduction of at least 35%

• ROI realized in first 6 months: $300K

• 30-percent data reduction for compressed image files

• Original image quality maintained—zero loss in bit-for-bit quality.

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