photo check in v1.0

digital innovations in customer engagement

© equaltech pvt ltd confidential

Photo Check-In A unique realtime Photo Sharing solution

for Virability on Social Media

© 2013 equaltech pvt. ltd. Confidential www.equaltech.in

Trends Social Media has become the standard

platform for self expression. People are more open and want to

share/inform/shout/brag about their presence/visits/achievements/gadgets on Social Media.

These platforms provide Mobile applications through which you can share your presence at specific location by a status update (Checked In at …)


Challenges Expressing your location using text is

common but can be disguising as the user may be just passing by that location but still can register as visitor.

There is no way to identify if user was really at that location.

Only textual claim


Solution We offer a Photo Check-In feature in our

Photo Check-In application where user can login through Twitter/FB account and a picture can be clicked at the event.

This picture will get uploaded on visitor’s Twitter/FB wall.

Framing can be done around the picture for branding purpose.


Variants

1. FB/Twitter Photo Check-In application2. Photo Check-In app with Augmented

Reality3. Photo Check-In with customized

background using Chroma Key Background


Photo Check in:Facebook/Twitter

• A touch screen based kiosk will be placed at the event site

• Visitor can get his picture clicked at the event and choose to share picture on Twitter/FB/Email

• If user logs In with Twitter/FB accounts, his picture along with branding will get uploaded on respective pages/sites

• Picture can also be emailed to user if has shared his mail id


Photo Check in:Facebook/Twitter


• Kiosk Screen will trigger the Augmented Reality Animation when the marker is shown

• Visitor can get his picture clicked with AR object and choose to share picture on Twitter/FB/Email

• If user logs In with Twitter/FB accounts, his picture along with branding will get uploaded on respective pages/sites


Photo Check in: Augmented Reality


• Visitors are requested to get their picture clicked against a green backdrop (Chroma Key)

• Their picture will be mixed with the brands creative and shown on the plasma screen.

• Visitor’s can choose to share their picture on FB/Twitter or email

• If user logs In with Twitter/FB accounts, his picture will get uploaded on respective pages/sites


Photo Check in: Customized Backdrop (Chroma Key)


Photo Check in: Customized Backdrop (Chroma Key)


Suggested Implementations

• Inaugurations• Parties, Festivals and Special Moments• Live Concerts• Celebrity Performances• Marketing Events• Award Functions


WIIFM: What’s in it for me?

• Instant realtime Photo Sharing feature with customized check in/status update on user wall.

• Increase fan following on Facebook & Twitter.• Increase realtime “Likes” on Facebook for the

event• Virability on Social Media.• Direct engagement with TG.• Conversational form of Marketing.

Thank You

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write to us: [email protected]

photo check in v1.0

Documents