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PHOTO BOOKS APPLICATION OF THE

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New Story New Story Photo BooksPhoto Books The future market of digital printing and The future market of digital printing and

Keeping pictures in traditional photo albumsmeans arranged copies and album pages. WithPhoto books You are making a real book with Yourown pictures and Your own text. The resultingbook is being printed on a XEROX digital printer

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New Story New Story Photo BooksPhoto Books The future market of di ital rintin and The future market of di ital rintin and

While the sale of traditional photoprints is expected to stagnate, the

business of printing photo books willachieve exponential growth.

50% Total annual growth rate, 2005-2010 (Source: InfoTrends Photo Merchandise Study December 2007)

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8

Using digital imagesUsing digital imagesWhat will happen with digitalimages? Whats going to bedone in the future?

35% will make a photo35% will make a photobookbook

37% will share images via37% will share images via

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Tren Tren dsds in thein the U.S.U.S.6% has made an online

order of personalized hoto products

*Source InfoTrends

58 million U.S.households with digital

cameras and internet

PotentialMarket

Current Market

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Trend Trend s in Serbias in Serbia The number of internet users in Serbia hasreached a critical mass of 25% or 1.500.0001.500.000

citizens older than 18 years (data withoutKosovo) which guaranties that out there issomeone with whom You cancommunicate, who will notice and follow

Your business, as far as its a good quality,

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Trend Trend s in Serbias in SerbiaDigital cameras area trend. The resultsare showing thatdigital camera isnow twice more

present in Serbianhouseholds

Source: GFK Omnibus December 2007

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Its not only Photo booksIts not only Photo books

This is a new category of non-silver halidephoto products (also known as Photo

merchandise, Photo specialty...), which consistsof calendars, posters, photo booksphoto books One example: promotional calendars is a

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Market of Market of NonNon --SS tandardtandard PhotoPhotoServicesServices

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PhPh otooto PProro ducts Sellingducts Selling

Source: InfoTrends Photo Merchandise Study December 2007

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Different PackagesDifferent Packages Photo Book Software

Hard cover, Soft cover, Customcover 5x5, 10x10, 8.5x8.5 , 8.5x11, 11x8.5

Calendars Software 12x18,11x17, 11x17 CF, 8.5x11, CDCal

Cards Software Folding: 5x7,4x5.5, Postcard: 5x7,4x5.5, 4x8, Composite 8.5x5.5, 8.5x11

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Photo Books SoftwarePhoto Books Software

Delivering the highest level of customizationfor books and calendars:

Customer can fast track a book in lessthen 5 minutes.

Can select a book template. Can select a page template. Can create each page and save as

template. Can move objects back and forth, changeor redo. Text in any language and font can be

placed any ware (including within

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Simple User InterfaceSimple User Interface

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Photo Books SoftwarePhoto Books Software

Images/text in any place, any sizeEasy to use dragndrop interfaceAdjustable page layout, background,

frames...Size changing, cropping, brightness, blackand white mode, sephia...Support for any font, any OS (almost all

languages)Built-in image enhancement tool forprinting

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Once CreatedOnce Created User clicks Send to ABC, softwaregenerate a 300DPI (resized) vector PDFwhich is uploads to licensees FTP serverLicensees online shopping cart will open, Use isn't bothered with upload time.

Vector PDF: Fonts print at highest DPI Any font on users OS / in any language

Tagging- Works with image enhancement serversolutions.

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The Simplicity

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ProfesProfes sional Solutionsional Solution

Focus on digital printingNo need to license server components Simple integration with available back end solutions. (NGP, Free Flow, Ultimate, OA,

Duplo)

Fully privet labeled Fast implementation Multi lingual software

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Offering New ValuesOffering New ValuesEnd User - Flexibility and high level of customization Licensee - Lower cost of deployment and

maintenance Low on bandwidth and storage No need for new/designated hardware (server

component) No need to adopt new backend or workflow

solutions

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Variety Of Solutions Home to Store used by customers

to make and upload personalizedphoto products from comforts of their homes.

In Store (Kiosk) used by clientsand/or employees for easy makingphoto products in the company

space As an option, management console is consideredfor in-store workflow

Both solutions are easy integrated

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Software LicencingHome-To-Store (Online Ordering) The manufacturer fully customizes the application(Mac/Windows) for the licence user. The licence

users are free for unlimited software distribution viaonline programme downloading and/or discdistribution. The Customers aredownloading/installing the software on theircomputers and creating, personalizing i uploading

from home. Software is using the end-users OS andits making a protected print-ready vector PDF filewhich is uploaded directly on the licence usersserver and its ready to print. The uploading

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WWebeb T T oo PPrintrint IImplementamplementa tiontion

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Variety Of Solutions Fully customized software for making

photo books, cards, calendars... Usedby licence users to make and uploadphoto products .

Multilingual and localized versions. Easy integration with other

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Photo Books Printin Photo Books Printin

Every Photo Lab or Print house whichconsiders entering the business of printingPhoto albums/Photo Books, must considerbusiness and production aspects of suchendeavor and and how they are going todifferentiate themselves from thecompetition.

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PhPh otooto AlbuAlbu mm s Marketins MarketinDefine the targeted audience -professional photographers ; digitalprintshops; marketing; graphic

designers; retail sellingDevelop direct approach campaigns;

Define album types for the targetedaudience: size, finishin , number of

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PhPh otooto AlbuAlbu mm s Marketings Marketing

Develop a marketing plan for thepromotion of the new service:

web site to attract direct sales;

create an affiliation program withpartners who will promote theservice via their access points totheir customers (web site, othermeans)

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PhPh otooto AlbuAlbu mm s Marketings Marketing

For your direct approach to endcustomers, need to determine thepayment procedures - it isrecommended to integrate thepayment/credit card clearance withyour existing web system (if exists).

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PhPh oto Albumoto Album ss Production Production Software solution: DigiLab, M-Photo...Determine printing techniques for the innerpages and for the album covers(XEROXPhaser 7760; DocuColor 242/252/260;

DocuColor 5000...)Determine album binding types and eitherselect outsourcing for the binding or purchasethe relevant binding equipment

+ + =

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Thanks Thanks !!QuestionsQuestions ??