phonecards from around the world

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  • 8/9/2019 Phonecards from around the world

    1/1

    France Many operators areallowed to use short diallingcodes for freephone .

    numbers (four-digits) tomake users' lives easier.

    France 1elecom, and its

    commercial subsidiary Regie-

    T, have been more aggressivetowards newcomers than BT.

    Its products include: see-

    through cards; promotionalpre-paid mobile cards called

    Mobicarte; cheap remote-

    memory cards to figh t cut-price operators.

    Kertel has made auto-dial

    cards for retail chain FNAC)

    giving 200F of calls. Cards arere-chargeable and are placedover the mouthpiece, and as

    the user presses a button it

    dials into the company. For

    supermarket chains

    Monoprix/Uniprix/ Prisunic it

    has made a remote-memory

    card, incorporating a magneticstrip that is validated at pas

    and can be re-charged throughbank-linked machines in-

    store. Kertel is also triallingpre-paid internet cards with

    the French

    post office

    for its Internet cafes. Intercall made a champagne

    bottle-shaped card for Gosset

    for the millennium, and it hasa well-established collectors'

    club.Italy Graf3 has produced a

    range of3-D cards (images

    include S ta r W af:>, signs of the

    Zodiac and the Pope) forvarious clients.

    Germany Motion Card hasproduced a lenticular card for

    Kodak. As you move it, thecard shows 20 scenes showing

    how orange juice gets from thefruit to the bottle.

    Hong Kong Hong Kong

    Telecom does cards which

    Phonecard from Taekom and

    Kertel's push-button card for

    France's FN AC retail tlzain

    incorporate theuser's (or any

    other) photo in

    quantities ofoneand over.

    Japan Clien ts can

    order Promo cardsas blanks ("white

    cards") giving the

    client the freedom to print

    them as they wish.China "Puzzle" cards by China

    Telecom are popular: either

    four, eight, nine or 16 cardsmake up a picture when

    assembled. This encouragesrepeat purchase. In true

    Pokemon-style, some cardsare intentionally made in

    smaller quantities to maintaininterest in collecting the set.

    U S Although a late-comer tophonecards, the US market is

    showing great innovation.Cards come in all shapes andsizes - even as a wall poster.

    Many cards are validated at

    pas. A popular use for promophonecards is to produce them

    for company sales

    representatives as theirvisiting/calling cards.

    GTS produces anElectronic Inventory

    Distribution Control box thatconverts any plain card to aphonecard at pas, includingany blank cards that are sent

    out as part of a promotion.

    .Auric makes a card that

    allows the holder to dial in

    from anywhere and connect tothe internet.

    .GTECommunications

    produces cards with surveyfeatures that collect marketing

    information or product

    registration: the customer is"rewarded" wii:h phone time;

    It is also possible to add phonetime as an alternative to points

    or miles on loyalty cards.

    Siesta Telecom has done adeal with the Vatican for an

    excl usive set of phonecardsfeaturing the Pope, with his

    signature, papal seal and a

    personal prayer.