phone product roadmap snom technology ag, november 2004
TRANSCRIPT
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Product History
• First-Generation Telephone snom 100/105– Developed in 2000-2001– Own plastic– Focus on design that symbolizes mixture between cell
phone and fixed line phone– Problems: Functionality (handset, keys), price
• Second-Generation Telephones snom 190/200/220– Developed in 2002-2003– Plastic from Elmeg (German Phone Manufacturer)– Focus on fixed line business phone– Problems: handset, plastic price
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The snom 320/360 business phone will be available in January 2004
American Style Cradle
Large number of LED programmable keys
Mailbox and recording keys
Navigation key
Audio control keys
Movable display (graphical = 360
or two-line = 320)
Call control keys
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Advantages of the snom 320/360
• American-Style Handset– The handset microphone side falls in the cradle– Out-of-question audio performance
• Wall-Mountable
• Keys– Lots of programmable keys– Dedicated function keys (volume, hands free, etc)
• Own Plastic– We can choose who builds the devices– Optimized for Ethernet
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The extension board will allow to control offices with 50 users
Paper registration cards
LED backlight
keys
Device can be cascaded
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Adding Video can be done in a very simple step by adding a camera to the 360 display
Cell phone-like camera
Same display plastic, but color
display
All other components stay
the same
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A more sophisticated solution uses a large touch screen
Main plastic needs to be changed
Video camera
Large color touch screen
Pen
Large display allows use in switchboard
environments
Necessary chip set already available
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We believe that long-term the keys will be replaced with a screen
• Picture-frame like approach– Can be put on a table– Might be taken away (battery necessary)
• Screen handles main communication– Run telephone and video conference as application– Access applications with web browser– Screensaver function when idle (picture frame)– Using a mainstream component will limit the price
• Speech recognition and hands free operation– No more keys in handset– Talking like in a meeting– Speech recognition necessary
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The first proposal uses a Bluetooth headset
Bluetooth headset
Pen
Speaker for hands free
mode
Camera
Mic
Large touch screen
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A cost-optimized version uses handset and black/white display
Large touch screen (B/W)
Handset Speaker
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The bottom line
• Short term requires fulfillment of basic functionality– Solid devices, proven concepts
• Video could become important mid-term – Integration of color screen and video into the device
• In long-term there might be no more handset– Multimedia device with focus on telephony as the main
application– Tablet PC in picture frame format
© 2004 snom technology Aktiengesellschaft
Written by:Dr. Christian [email protected]: 1.0
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