PHONE BLOKS

-Smart phones redefined

Their story…

• Phoneblok is a new generation Smartphone. A Phone is nothing but a phone comprising of blocks. Today electronic waste is increasing day to day due to many reasons like the device may be slow, damaged or a new device into the market. By considering this damage to the world, the concept of Phonebloks was given by a Netherland’s innovator David Hakkens. It is a new generation Smartphone mobile phone which can be modified to its full extent.

Definition

• “Phonebloks” – the name comprises of two words. They are “Phone” and “Block”. A Phone is normal mobile phone that is used to communicate with others using wireless communication and a Blok is a component which can be used for a specific purpose. The Blocks are normally used for display, audio, RAM, memory, CPU and on

Concept of Phonebloks

• Phonebloks would consist of a main board onto which Bloks could be snapped on by the user like Lego bricks. Each Blok is responsible for a unique function of the phone, much as a desktop computer has a distinct sound card, graphics card, processor, monitor, and power supply.

• Base• The base is like

spinal card in human being. It is responsible for connecting one Blok to all the remaining Bloks. All the Bloks are injected into the base with the help of the pins present in each Blok. The Blok is connected to the Base and the Base connects to everything over the Base.

• Bloks• Bloks are the

hardware required to make entire phone. These are placed over the Base to communicate with all other hardware with the help of Base.

NEED FOR PHONEBLOKS

• As the electronic market changes every day, it has increased a lot of e-waste. For a single upgrade, we need to change the whole phone. Precise shape and structure leads to inconvenience to some customers. Mobile needs to be flexible. It must only have the customer’s required features. For all the above needs David Hakkens has given the solution with his innovative idea Phonebloks

How phonebloks are better

• A Phonebloks is better compared to the Smartphones available in the market because

• It is green.• A Modular Smartphone.• Customization to its fitness.• Mobile flexibility.• It can be up-to-date.• Easy to upgrade individual

components.• Open source platform.

Opportunities

• Always up-to-date technology - Bloks are easily customizable and upgradable.

• Friendly to new and upcoming technology - Modular pieces allow integration between the phone and modular technology devices, allowing hardware to be shared between devices

• Points of difference to Apple and Samsung - Phonebloks is a white box, not only in regard to software but also hardware; flexible, sustainable, cheaper, innovative, and customer driven

• Open-source - Open-source technology allows for a unique continuous customer interaction in product development

• Blok store and global delivery system - Online access to purchase and exchange Bloks in the online store.

Purpose Of Phonebloks

• Stop the Waste

• The main purpose of the phonebloks is get upgraded from the block level of a mobile phone instead of replacing to a new mobile phone. An online Blok Store will be made available where customers can build their own phone, exchange and review Bloks with other customers, and purchase accessories.

Modular Technology

• Modular design in phonebloks hardware is the same as modular design in other things (e.g. cars, fridges, even furniture). The idea is to build Phonebloks with easily replaceable parts that use standardized interfaces. This technique allows you to upgrade certain aspects of the computer easily without having to buy another computer altogether.Bet example being a computer that we use in daily life.

How Modular Technology is used in Phonebloks

• Modular technology is used to get done with a new mobile phone “Phonebloks”. In Phonebloks, every hardware component called Blok. The Bloks usually are screen, wifi, memory, RAM, camera etc. Every Blok consists of four pins which are in connection with other Bloks by using base as intermediate to transmit signals. All the Bloks are put together with the help of two screws at the bottom of the mobile phone. The Bloks can be upgraded with the help of Blokstore available in desired shapes.

Reasons for replacing the Bloks

• The Bloks in this Smartphones are replaced because of following reasons, if

• Bloks are damaged.• Any upgrade is required.• Broken Bloks.• Unused components.• If every thing is stored is online then there is no

need of any internal memory and we require more battery backup.

CURRENT RESEARCH WORK

• Project Ara marks Motorola's most ambitious effort yet in customizable mobile devices, a vision it introduced with this summer's launch of the Moto X. That Smartphone lets consumers choose from an array of colors for the device's back plate and external hardware accents.

• Motorola's goal is "to give you the power to decide what your phone does, how it looks, where and what it's made of, how much it costs, and how long you'll keep it," the company's Advanced Technology and Projects group said in a blog post. Motorola declined to comment beyond the post.

• Motorola is pushing forward by partnering with Phonebloks, a modular mobile phone concept created by Netherlands-based designer Dave Hakkens. He posted a YouTube video last month explaining his idea and generated significant online buzz, with the video garnering nearly 17 million views

• Motorola said in its blog post that it will tap the Phonebloks community for feedback. The company also has hired Dscout, a Chicago technology firm, to manage an ongoing consumer research program.

• Volunteers who sign up online to be "research scouts" will be asked to complete a series of tasks, such as answering questions and snapping photos. Responses are submitted through a mobile application

• Tens of thousands of participants have already signed up - about twice the number of volunteers that typically complete projects with Dscout, said Chief Executive Michael Winnick. The Ara program is expected to run for about a year, and Dscout volunteers might get first crack at early prototypes of the modular phone.

• "It opens the door for third-party accessories that people haven't even thought of right now," said Pedenko, whose company makes a gadget that clips onto a golf club and collects data on a player's swing

• The concept faces hurdles in consumer adoption and engineering. For starters, the ability to choose a battery or processor might appeal only to a narrow technical crowd

ADVANTAGES AND DISADVANTAGES

ADVANTAGES:

• Customer Empowerment – • Phonebloks allows the consumer to interact and give

feedback on the mobile phone they want through our integrated online customer platform

• Customizable -– online platform allows the consumer to customize a Smartphone to

suit the highly – Specific demands of their lifestyle

• Flexibility in price –– The modularity of the product allows it to compete in the lower-

and higher-priced – Smartphone segments

• Strong partners –• Strategic partnership with Motorola and Google

in modular phone technology • Innovative Product –• Creative collaboration between Smartphones

producers and customers• continuity of unlimited creative input • Green and sustainable product –• The open modular platform has the ability to

upgrade with biodegradable ,• Bloks that can reduce e-waste

DISADVANTAGES

• Partner-reliant business model–• Product development is reliant on current partners and

probability to attract new ones • Software compatibility –– Necessity to develop cross-functional software that is

compatible to modular – hardware components

• Low brand awareness –– Many smart phone users are not aware of Phonebloks and its

benefits due to little – advertising

• Financial and legal stability –• Reliant on crowd-funding and Motorola as well

as intellectual property • protection hurdles with existing patents• Economies of scale and scope –• Phonebloks is a start-up company starting in a

highly competitive industry • which gives the company the disadvantage of

economies of scale and -scope

CURRENT SETUP

• Speed : Intel Quad Core 4• Battery : 2000mAh• Storage : 8GB• Network : 4G• Camera : 12MP Canon HD• Audio : Bose 4.0• Weight : 130 Gram

SIMRANKEVIN

RHEA ASIJAALKA

RAMANUJAN

THANK YOU