phoenix weekly a leading magazine in the chinese community april, 2014
TRANSCRIPT
Background
Phoenix Weekly, a comprehensive publication launched in
2000 and is published by Phoenix Satellite TV, with
permission for distribution in mainland China and overseas.
Owned by separate shareholders, it is independent of any
party or organization.
Issued on the 5th, 15th and 25th of every month.
Phoenix Weekly’s inspiring articles cover all spectrums of
politics, current affairs, finance, business, social issues and
culture from the mainland, Greater China and around the
world.
Each stimulating issue is packed with insightful reports, in-
depth analyses, exclusive interviews, special features, striking
photos, as well as a distinctive cover story on the hottest topic.
Content
Phoenix Weekly’s editorial independence and unique
international perspective have won wide recognition from
Chinese communities worldwide.
Read by government officials, entrepreneurs, celebrities and
business elite, it has become the No. 1 current affairs and
politics periodical in China.
Readership
Distribution channels• Hotels : Top-rated hotels in major cities of China
• Major airports
• In-flight: airlines including Dragonair, Air Macau, Xiamen Airlines, Shenzhen Airlines and China Southern Airlines
• Clubhouses and uptown residential communities
• Free Periodicals: complimentary copies are delivered regularly to leaders of local governments, corporations and tertiary institutions
• Retail/ Subscription:
Mainland China – subscription drives take place regularly at major towns, cities and economic zones while copies are available for retail at upmarket spots across the country
Outside the Mainland – retail sale in Hong Kong, Macau, Taiwan, Australia, New Zealand, Singapore, Malaysia, Japan, Canada and United States
Reader Profile
• Male skewed
• Mature age group (25-50)
• Well-educated
• High income
• High levels of consumption
• Decision-makers on major household expenditure
• Government officials, business leaders, managers and senior executives in charge of office purchases
• Long-time subscribers showing strong brand loyalty
Source: Phoenix Weekly
Advertising opportunities in
Phoenix Weekly
Ad Insertion
Advertorial
Editorial
Special supplement
Contest
Front Art Cover
Belly-band
Others (discretionary)
Editorial in Phoenix Weekly
•2 ROP Full-page regular print-ads 215mm(W) X 275mm (H)•1 ROP Full-page Editorial Feature
Ernest Borel was the official watch sponsor of Miss Chinese Cosmos Pageant for 3 consecutive years. Detailed feature on Phoenix Weekly to maximize its product exposure.
ONE-STOPONE-STOPINTEGRATED MARKETING OPPORTUNITIESINTEGRATED MARKETING OPPORTUNITIES
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