Phoenix Racing2013 Sponsorship Portfolio

Sponsoring in a Tough Economy• Internet Marketing

• Exciting Content• Distribution Channels• Fan Base

• Guerilla Marketing• The Local Scene• Charity Events• Grand Prix• Motorcycles

• Traditional Race Advertising• Travel• Competition

• Demographics• Facebook• YouTube

• Racer Biography

Internet MarketingBringing Your Brand and Products Directly to a Captive Audience

Exciting Content

Fan Engagement Distribution

Videos

ForumsSocial Media

Content• YouTube

• My YouTube Channel• 8000+ views• Cover Multiple Aspects

• Motorcycles• Road-racing• Off-Road• Stunt

• Automobiles• Road-racing• Drifting• Drag-racing

• Human Interest Component• Motorcycle & Product Reviews

• SaabKyle04 – The “King” of YouTube car reviews with 43,000 subscribers• Cadillac XLR Review : This can be done better

Distribution• Sportbike Forums

• GSX-R (163,584 members) http://www.gixxer.com/• YZF-R1 (119,229 members) http://www.r1-forum.com/• ZX-10R (46,849 members) http://www.zx-10r.net/• CBR-1000RR (28,474 members) http://www.1000rr.net/• WERA (40,408 members) http://maps.wera.com/?x=y

• Off-Road Forums• SMJ (70,419 members) http://www.supermotojunkie.com• Adventure Rider (200,952 members) http://advrider.com/

• Stunt Forums• Stunt Bums (98 members) http://www.stuntbums.com/

• Local Forums• IndyRPM (554 members) http://www.indyrpm.com/• Midwest Performance (175 members)

http://maximum-motorsports.com/

Fan Engagement• Tumblr

• 3 subscribers• Phoenix Racing Blog

• Twitter• 46 followers

• RacerX_85 Twitter• Facebook

• 132 likes• Phoenix Racing Page

Guerilla Marketing

GP

Charity Events

The Local Scene

The Local Scene• Street Riding & Bike Nights @ IMS• Car Shows

• Cars & Coffee Saturdays• Car Racing

• MDU Drifting• Lucas Oil Raceway ¼ Mile

• Fastimes Go-Karting Mondays

Charity Events• Rides for Riley• Toys for Tots• New Year’s Lap of I-465• Memorial Day Charity Cruise

Grand Prix Weekend• “Pop” Dreyer Lap of IMS• Flat track racing• XDL stunt show• Motorcycles on Meridian

Street Motorcycle• DR-Z 400SM

• Off-Road Riding• Dirt track

• Doubles as Dirt Track Practice Bike• Indiana State Fairgrounds

• Adventure riding

Race Motorcycle

Traditional Race Advertising

Competition

Travel

Travel• 10 Race Weekends per Season

• Illinois, Ohio, Michigan, Pennsylvania, Virginia, Alabama• 6,746 Miles Driven• 167 Hours on the Road (7 full days!)

• Truck and Trailer• Novel Sight That Piques Curiosity• Rolling Billboard

• Can Interact with People Unlike a Billboard

Competition• Motorcycle

• Suzuki GSX-R 1000 • Suspension set-up by Proven Race Winners 35 Motorsports

• Riding Gear• Simple, Crisp and Logos Pop Out

• Press Coverage• Roadracing World

Facebook Demographic Data• People Who Liked the Page (10/30/2011 – 1/27/2012)

Facebook Demographic Data• Total Exposure (10/30/2011 – 1/27/2012)

Facebook Demographic Data• Geographic Location (10/30/2011 – 1/27/2012)

Facebook Demographic Data• Page Views (10/30/2011 – 1/27/2012)

YouTube Demographic Data• Age and Gender (10/1/2011 – 2/4/2012)

YouTube Demographic Data• Geographic Location (10/1/2011 – 2/4/2012)

YouTube Demographic Data• Page Views (10/1/2011 – 2/4/2012)

Racer Biography• Professionalism

• Indiana University Economics Degree• Kelley School of Business Degree

• Triple Major : Operations and Supply Chain Management, Management and International Studies

• President of Economics Club• Member of Operations and Supply Chain Club• Leadership Training

• Tenacity• Weight Loss

• 300 Pounds 1.5 Years Ago after Two Surgeries• 210 Currently• 175 Goal Weight by Fall

• Video Biography• YouTube Video Biography

Thank You For Your Support!