phoenix quotations

Connecting Chinese Worldwide

Phoenix Quotations


It’s late at night and I’m still watching Phoenix TV. No other media can offer objective, constructive and in depth analysis of current China like Phoenix. Phoenix TV always provides Chinese worldwide with up-to-date objective reportage from a third party angle.

Netizen Yehe Nara ChuangerFebruary 2013

Phoenix TV’s programs are so wonderful that I watch them every day. The introduction of Phoenix Hong Kong Channel to Macau meets our objective to provide top quality TV programs to Macau citizens. At the same time, it also uplift the levels of cultural creativity in Macau.

Angela LamChief Executive Officer, Macau Cable TV

January 30, 2013


The on-screen design of Phoenix InfoNews Channel programs is spacious, dynamic, distinctive yet unified. It has a strong visual impact.

Luo WeiguangHunan First Normal University

Literature and History DepartmentFebruary 2013

Phoenix is the best example of the most influential media influencing the influential. Through the influence of this audience, Phoenix also gains its high-end market share, and hence further strengthens its influence in the media.

Zhang YuhongWriter / Media person

February 2013


Globalization and economic growth draw our attention to social tolerance and coherence. I think that the literati and even the general cultural circle play a very important role in it. I believe that our cooperation with Phoenix TV will bring us opportunity, not only deliver the message to a wider audience, but also contribute to new thinking to this major undertaking.

United Nations Educational, Scientific and Cultural Organization Director-General

Irina BokovaDecember 10, 2012


Honesty is humanity. And humanity allows us to trust the information from afar. This is the most important experience that Phoenix TV offers.

Ye Kuang Zheng : Why I trust Phoenix TV?November 2012

Personally I believe that watching Phoenix TV can make us more rational, caring, objective, calmer and gain more vision.

Netizen Tiantian Tianqing BeckhamNovember 2012


I like watching Phoenix TV news report. Simply because she dares to speak out and her conscience. We cannot find another Phoenix TV in mainland China. That explains why we could hardly grasp the democratic ambience.

Netizen Wu Xiao Fang ParadiseNovember 2012

Phoenix TV has done wonders in honouring and upholding history and culture. Other satellite TVs in mainland China, in comparison, are full of trashy entertainment programs.

Netizen Sheng Xiang XiangSeptember 2012


Phoenix TV is an influential news media in mainland China, Hong Kong and Macau, she plays an important role of communicating between the regions, promoting Hong Kong and China achievements, as well as facilitating understanding between Hong Kong and mainland China. Phoenix brings the voice of China to all over the world. With a team of well-known presenters and highly-educated journalistic elites from Greater China region, Phoenix shows her high energy and dynamic power.

Vice President of the Macau Chamber of CommerceHe Pei fen visited Phoenix TV headquarters

July 5, 2012


Watching breaking news on TV after the (Diaoyu Islands) incident, I genuinely feel that the news reporting performance of Phoenix TV is far better than those of mainland China.

Netizen fishniniAugust 2012

Phoenix TV is indeed the TV channel of China. You are always at the right place at the right time!

Netizen Sheng Xiang XiangSeptember 2012

Thanks Phoenix TV for allowing people to witness our national pride! Salute to the Diaoyu Islands activists! Salute to Phoenix TV!

Netizen Sidou PingguoSeptember 2012


Phoenix TV has all my bows! Apart from its worldwide news reporting network, she has always taken the lead to report important news to the Chinese worldwide. This time she even live broadcast the whole process of Hong Kong Diaoyu islands activists stepping onto the territory. I hope that Phoenix reporters Jiang Xiao Feng and Leung Pui Kam can return home safely.

Netizen Ling Yan Feng Chen – FGFWSeptember 2012

Phoenix always dares to reveal the crucial problems in the society with its unique vision and angle.

Netizen Hua Kai Chi ChiAugust 2012


Phoenix TV is well beloved by Chinese communities. Its influence is getting stronger. It has grown into an international and multi-media enterprise.

Li Zhanshu, Guiyzhou Party Secretary,in Guiyang

April 13, 2012

Phoenix’s programs interpret the world in a different perspective, she widens Mainland China viewer’s horizon and way of thinking. I watch Phoenix TV wherever I can, at home, in school or on business trip, provided there is a chance, I would always go for it. I hope Phoenix can scale new height in future.

Zhang Jian Song,Wen Fa Bu, Beijing Radio and TV University

June, 2012


I like news and commentary programs. Through Phoenix TV’s news and commentary programs, I can see things from different angles, which enrich my way of thinking. Phoenix is always more objective, unbiased and independent in news reporting when compare with other media.

Xia Qing, Chief Editor of FBLIFE.June, 2012

As the descriptions and the content unfolded, I deeply felt the modesty and frankness of Luqiu Luwei. Her reasoning, open and calm state of mind bring us not only news sense, but more on provoking thought, life philosophy and soul-searching quest.

Zhong FangReading Luqiu Luwei’s book titled “Can’t Tell East or West”

Ta Kung PaoMay 3, 2012


This is the first time I come to Hong Kong. The enshrinement of skull sarira, relic of Sakyamuni Buddha yesterday and the opening ceremony of Third World Buddhist Forum completed smoothly today. Hong Kong people is well-blessed. For years, it has been my hope to visit Hong Kong and it is finally realized. I am glad to come visiting Phoenix TV office. Thanks for the hospitality and warm reception of Mr. Liu Changle and his staff. I am a loyal audience of Phoenix TV, I regularly watch Phoenix’s news programs. I hereby extend my sincere and warmest greetings to Phoenix, I wish Phoenix every success in future. Tashi delek. (blessings and good luck)

The 11th Panchen Lama,during his visit to Phoenix TV Headquarters

April 26, 2012


We are glad to have Phoenix North America Chinese Channel as our internet TV partner to provide quality programs to overseas viewers. From the very beginning, we adhere to our goal, “More Than Just TV”, and the cooperation with Phoenix bring us closer to our goal.

Lin Song, CEO of iTV.cn “Phoenix and iTV reached strategic cooperation agreement ”

Chinese Business News website12 March 2012Xiaose Qiufeng


For a cultural platform like Phoenix TV, she can enhance her commercial value, and at the same time promote the Chinese culture and development as a whole.

Li Li Hui, President of Bank of China “Phoenix signed strategic cooperation agreement

with Bank of China 9 March 2012

Recently I have been closely following the news of the US trip of Xi Jin Ping. I can feel the difference of reporting style and angle by Phoenix TV and CCTV. Phoenix TV reporters speak clear and fast, gesticulating, with delicate observation and rich contents, which is my personal favorite.

Auctioneer JolinFeb 2012


Phoenix InfoNews Channel brings Chinese across the world with rich variety of update and accurate information, that’s why Phoenix TV is so beloved by the people.

Sun JiangVice President of Minzu Ankang

Chinese Medical Science Graduate SchoolJan 2012

My first encounter of Phoenix TV was in the army, I was 18 back then. It was a channel that everyone would watch regularly every day. I would conclude that Phoenix TV is pioneering, incisive, timely and accurate.

Wang Jing TaoVice Secretary-general of China Society of Territorial Economists

Jan 2012


Through your vision, we can see the real world. Thank you Phoenix TV!

Xiaose QiufengDecember, 2011

Phoenix program “The old soldiers never die” moved me immensely, I was in tears throughout the program…. This is just what we admire most - the production is well above par, from the script to the host, it is fact-finding, simple and precise.

Fu MeiniNovember, 2011


There is nothing to watch on TV in the morning, especially on such a gloomy chilly day. No other choice but Phoenix TV.

Crystal_stingDecember, 2011

Phoenix programs are my daily routine, almost every one of them is captivating and marvelous. The production of each program is well-thought-out. Keep it up! I cheer for you.

Qinshi MingyueDecember, 2011


I am watching Phoenix TV program“Battlefield Diary in Libya”. The war correspondents risked their lives to go to the war zone for the first-hand news so as to present to the audience. The spirit of these war correspondents is most laudable.

Xinyuan_Yuanbao November, 2011Oriental

Talking about the TV program evergreens in the industry. I think it must be Phoenix TV! The commentary programs are comprehensive and above par.

Shen JiangfengDecember, 2011


I keep watching Phoenix InfoNews Channel as long as the network connection is stable. How they cover the news, Ireally have nothing to complain!

Oriental Madman from QQ.comSeptember 1, 2011

After watching all the eleven videos about Phoenix interview of Professor Chen Ping of Southwest Petroleum University, I once again deeply admire the professionalism, objective and independent reporting of Phoenix journalistic team.

Cao Gang 2010August, 2011


Phoenix TV’s program is up to standard in terms of news transparency and the values and attitudes of commentaries on public affairs. Unlike Mainland China media’s biased and selective reportage, or foreign media’s exaggeration with a purpose, at least Phoenix TV allows those who love China toknow the true picture.

Ruo Mai_SallyAugust, 2011


Phoenix TV is now showing journalists Ling Wu Lie and Huang Chen live report from Mistrata of Libya. At the frontline, they are just 10-meters away from the bomb attack of the crossfire. Fortunately, they are safe. Once again I am struck by the gravity and noble nature of journalism. I haveto salute to their professionalism.

Bo Zi Wan

August, 2011


The major difference between watching “30-minute News” and Phoenix news is that the former directly gives you conclusion of the news,while the later tells you when, where and who of the whole stories and let you judge by yourself. Which is better? I think it is as clear as broad daylight.

Liu Xia Wen FengJuly 3, 2011


When I watch TV in the evening, I usually watch news program. Phoenix TV is the channel that I watch most. News program of Phoenix TV is different from those of CCTV, when it comes to sensitive topic, Phoenix gives you a comprehensive analysis and in-depth understanding of theissue.

Chen Zu TaoLike Reading Books and Newspaper

Also Like watching Phoenix TVifeng.com

June 26, 2011


One of the major characteristics that differentiate Phoenix reporters from others is that they are serious in delivering unbiased and objective news. They always think and reflect. They are also fully aware that by reporting news from different angles, they can get closer to the core of the truth. This is what we call “media conscience”.

Wei Bo DrawerMay 10, 2011


Phoenix drew audience with its diversified and superb quality programs. It is visionary and dynamic, flexible yet innovative. Throughout the years, Phoenix is my primary source of all kinds of first-hand information about Hong Kong, Taiwan and the rest ofthe world.

Mu ErNew book critic : Why Phoenix does not die?

Tai Kung Pao WebsiteMay 5, 2011

So far as I know, Phoenix TV is a medium that talks no-nonsense, offers audience unbiased information and always stands firm on her principles. Phoenix respects history and is courageous enough to face the truth. Keep up the good work, Phoenix!

Microblogger : Yuancheng LogisticsApril 12, 2011


Watching Phoenix TV has become a part of my daily life. I feel at a loss even though I miss Phoenix programs for just one day. Because Phoenix is the channel that I get to know the true information of China as well as the world. Whether it is finance program, news program, talk show or drama, I love all Phoenix programs! I gain a lot of information and learn a lot through watching Phoenix.

Anonymous netizen Forum of ifeng.com

April 10, 2011


Phoenix TV has grown into a major global Chinese TV media. Not only is she an important channel for Chinese audience to understand more about the world, it also serves as a vital window facilitating the world to know more about China.

Ban Ki-Moon, Secretary-General of the United Nations Congratulation telegram on Phoenix TV’s 15th Anniversary

March, 2011

The diversified communication approach, program topics and the freedom of speech of Phoenix TV meet the demands of the audience of our time. As this is the time of diversification. I like Phoenix programs!

Xiaohui 1953April 10, 2011


I always watch Phoenix InfoNews, the channel is getting more important. I believe that Phoenix InfoNews, doing her best, will become one of the best TV channels in the world.

He YafeiPermanent Representative of China to the UN.

December, 2010

Everyone in Chinese communities knows Phoenix TV, but I never see Phoenix blow her own trumpet.

Micro BloggerQing Zheng Bai Xue

February 22, 2011


I hope that Phoenix TV can work hand in hand with our Islamic Republic News Agency, it helps facilitate better understanding between the two countries. The huge potential between us can take our relations to a new level. I wish you every success.

Ramin Mehmanparast, Iran’s Foreign Ministry spokesman

December, 2010

In ten years’ time, Phoenix (InfoNews Channel) has successfully established herself as an important news platform in Mainland China and abroad. I look forward to seeing her radiating all the more in the next decade.

Andrew ClarkCEO of Trading and Investment Department of

UK Office of Government CommerceDecember, 2010


HKSAR Government has awarded Mr. Liu Changle the Silver Bauhinia Star in recognition of his contribution to the broadcasting and media industry in Hong Kong. Under his leadership, the Hong Kong-based Phoenix Satellite Television Co. Ltd. has grown into a multi-national media enterprise providing global viewers with one of the best sources of international news in Chinese.

Phoenix Chairman Liu Changle is awarded Silver Bauhinia Starat the 13th honors list ceremony

since Hong Kong’s reunification with China. November 21, 2010

Phoenix InfoNews Channel is our favorite channel, it has made a spectacular chapter in the past decade. I hope that the channel can scale new height in future.

Wang ZhengweiChairman of Ningxia Hui Autonomous Region

December, 2010


I am a loyal audience of Phoenix TV. I got colossal information and diversified views through watching Phoenix programs, that are useful to expand my horizon and to my work.

Zhu Wei Qun, Vice Chairman of United Front Work Department of Central Committee of the Communist Party of China

visited Phoenix HeadquartersNovember 17, 2010

We watch Phoenix TV because of its fact-finding pursuit, timeliness and its in-depth analysis of hot news, Phoenix is really outstanding in this respect.

Mr. Huang Mengfu, Vice Chairman of the CPPCC

and Chairman of China Federation of Industry and Commerce.at Phoenix Headquarters

November 18, 2010


I have always been a loyal audience of Phoenix TV ever since its launch. I watch Phoenix no matter where I move. My husband has particularly subscribed Phoenix Chinese Channel for me in USA, though he does not understand Mandarin. He knows this is my favorite channel. Even my pet dog loves to listen to the music program of Phoenix and sings along with the tune. ha ha!

Micro Blogger Happy Romy 55

October 14, 2010

Phoenix program “Social Watch” is probably the only program in China which follows the social underdogs constantly. It is also one of the best programs on Phoenix. My Support! Keep up the good work!

Micro Blogger Yang Xian Lao Ma

October 15, 2010


As I mourned for the victims of the Manila hostage incident on Phoenix, I was also deeply impressed by Phoenix’s quick response to the event, the on-site sensation is so powerful, …whenever there is a big global event, you just have to watch Phoenix TV!

Sina micro-bloggerRJEFFY

August 23, 2010

Phoenix TV is the totem of Chinese. It is a respectful medium. It is all-encompassing, tolerant, positive and has a sense of responsibility.

Netizen Bobo Jin, Wuxi, Jianzu Province, PRC

2010


I watch Phoenix TV every day……she has a foothold in Hong Kong and facing the world, Phoenix has displayed the spirit of Chinese in the new era.

Mr. Zhang Gao LiParty Secretary of Tianjin City

received Phoenix delegation in Tianjin, August 12, 2010

Phoenix TV is an influential medium among Chinese worldwide. Through Phoenix TV, people can get information, expand their horizon, be inspired and enlightened.

Mr. Lu Zhan Gong Party Secretary of Henan Province, PRC

meeting Phoenix’s delegation at Zheng Zhou , August 20, 2010


Whenever I tune in to CCTV and Phoenix TV, the impression is totally different. The later have an edge over the former with its international outlook, freedom of speech and reliable reportage.

Youth writer Cun Shu “Be Your Neighbor” Nan Fang Daily,

June 8, 2010

My opinion of Phoenix TV is: scientific, objective and rational.

Mr. Huang Wai, Vice Mayor of Beijing visited Phoenix Headquarters,

July 5, 2010


Amongst the new generation of media personas, only Mr. Liu Changle caught my attention. I am very impressed by what he has achieved over the years. He narrowed the gap and fostered communication between Chinese and the western media. The remarkable progress of Phoenix TV has become a role model for the mainland broadcasters including CCTV. I would call this a great contribution to the industry.

Hong Kong veteran media expert Mr. Kam Kwok LeungJessica Magazine, May 2010 Issue

Page 353


We appreciate this opportunity so much,...we know that you have such a broad audience of people who are curious about the world, they are interested in the subjects that you cover on your show, and we were delighted to have this invitation.

U.S. Secretary of State Hillary Rodham Clinton gave an exclusive interview to “A Date with Luyu”

May 23, 2010

I have always held high opinion of Phoenix TV. I believe Phoenix is an influential as well as responsible media.

Mr. Jiang Jian Guo,Vice Director of the General Administration

of Press and Publication, May 25, 2010


I love to browse all kinds of information via website, TV, newspaper and books during my pastimes. I am particularly fond of watching Phoenix TV’s financial programs, though I do not invest myself. Through Phoenix’s financial programs, I can get more insight and understanding of the various investment tools, as well as the global economic trends.

Mr. Zhao Yue Si Party Secretaryfor Changsha Economic Commission Changsha Evening Newspaper

May 17, 2010

Phoenix TV is an influential worldwide media. She plays a significant role in introducing China to the world and letting the world know more about China.

Mr. Yang Song, Deputy Secretary of Hubei Provincial Committee of the CPCvisited Phoenix Headquarters, May 18, 2010


Like many other gentlemen, I love watching Phoenix TV when I have time. Phoenix is unique in a sense that it is very different from other TV stations, I can always tell the difference even though there is only a few seconds browsing when I switch the channels. It is simply different! I think that the edge of Phoenix TV is its value-added angle. Through portraying historic events and figures, analyzing finance, social as well as political affairs, Phoenix offers in-depth and valuable reference to us.

“News topic of Phoenix TV” by blogger Sugar CornFebruary 9, 2010


In my opinion, Phoenix, as a media, is more objective than the others. I hope you (Phoenix) can keep up the good work and continue to excel.

Mr. Li Rong Rong, Chairman of State-owned Assets Supervision and Commission of State Council, PRC, January 20, 2010

Phoenix’s social responsibility is fully displayed on its relentlessness in pursuit of programming excellence. From Phoenix Chinese Channel to InfoNews Channel; from North America Chinese Channel (PNAC) to Chinese News and Entertainment Channel (PCNE); from news reportage, interview programs to news commentary, wherever there is big global event, Phoenix is always there and reports at the forefront. Moreover, Phoenix’s social responsibility is also reflected on its endeavors in upholding Chinese cultural heritage.

Phoenix is presented “The Most Socially Responsible Corporation in 2009January 22, 2010


What is my impression of Phoenix TV? It is the fastest (news reportage), most influential with greatest efficiency.

Mr. Huang Xing Guo, Mayor of Tianjin, PRCremarked after visiting Phoenix Headquarters

December 5, 2009.

I have been a loyal audience of Phoenix TV ever since its launch. I am overwhelmed here after visiting Phoenix headquarters, and particularly impressed by its program positioning and professionalism.

Mr. Zhao Hong Zhu, Party Secretary of Zhe Jiang Province, PRC

January 12, 2010


Broadcasting with Chinese prospective to the Chinese all over the world, Phoenix TV is a medium worth our attention…, it impressed you. I hope that more and more people watch Phoenix, they are going to love it.

Zhao Xiao Lan, US Secretary of Labour, at Phoenix headquarters

October 25, 2009

I hereby, through the Phoenix TV, extend my sincere and warmest greetings to all our fellow men overseas. No matter where you are, distance will not hinder our bonding. Our emerging motherland will always be your strongest support.

Jia Qing LinChairman of the People’s Political Consultative Conference,

remarked at Phoenix exclusive interview during his visit to the Philippines

November 20, 2009


I frequently watch Phoenix TV. Being the most influential overseas TV medium, Phoenix is dedicated to providing Chinese with accurate, objective, timely, unbiased news reportage, as well as interview programs as its core cultural essence. It is very popular and has successfully captured millions of viewers.

Wang Chan Chief of State Council News Office,remarked in an exclusive interview by Phoenix

during his visit to IsraelOctober 22, 2009

I frequently see you (reporting in Europe) on Phoenix channels.Xi Jin Ping, Vice President of People’s Republic of China,

greeted Yan Ming, Phoenix reporter stationed in Europeduring his visit to Romania

October 19, 2009


I thank Phoenix TV for her help, her unconditional　 telecast of the 21st Summer Deaflympics Taipei to all the interested audience. I must say thank again.

Taipei mayor Hao Long Bin thanked Phoenix for her international broadcast

of the opening and closing ceremony of Taipei DeaflympicsOctober 2009

Since its launch thirteen years ago, Phoenix has built a solid foundation and tradition, and has successfully created a team of outstanding professionals. I believe with its new and state-of-the-art production base here, Phoenix will definitely scale new heights and continue to widen its influence across the globe.

Sun Jia ZhengDeputy Chief of People’s Political Consultative Conference

at Phoenix HeadquartersOctober 18, 2009


“Tiger Talk” is my favorite program because it is truly a TV debate program with open discussion. The people involved, scholars, experts as well as general public are invited as guests to air their views on the latest controversial social issues. Different mindsets are freely engage here in an intellectual crossfire.”

viewer Mr. Zhang Yu Jie, on blog.163.comJuly 22, 2009

“I believe Phoenix TV will add a glamorous brush in promoting Chinese culture, Ling Nan culture and Guangzhou city’s image through the international platform of the Asian Games.”

Mr. Zhang Guang Ning, mayor of Guangzhou City, China, appointed Phoenix TV officially as the media partner

of the 16th Asian GamesJuly 13, 2009


“More and more media have come to aware of the importance and imminence of brand-building. Media themselves also need to gain public’s recognition by establishing and maintaining a goodwill image through effective public relations strategy. Phoenix TV and CCTV, two top media brands in Mainland China, are typical examples of media public relations case study.”

“Misunderstanding and Understanding of Media Public Relations” written by Mr. Xiang Cheng published on China Public Relations Forum, HC360.com

June 26, 2009

“I always watch Phoenix TV’s news commentary before I go to bed. Phoenix TV’s news are fast, comprehensive, massive with commentary, it successfully attracts high-end Chinese viewers.”

Mr. Yang Wei Guang, Chairman of China Television Artists Association and

former president of CCTV said in a magazine interview2009


“Phoenix has made significant contribution to the steady and peaceful development of cross-strait relations. Phoenix is still playing an irreplaceable role in this respect.”

Chen Yun Lin, Chairman of the Association for Relations Across the Taiwan Straits (ARATS), June 5, 2009

“Phoenix TV has always been the calm third eye; she sees the world from a Chinese perspective, the perspective of the third party. Phoenix stands for a rational, intelligent, dynamic, responsible and ever-progressing brain, she is the third eye of the Chinese that helps them to see the world in a more unbiased, rational way.”

“How Phoenix soars high in cleft” Wang Jing’s article posted on dahe.cn, May 29, 2009


“I believe that Phoenix TV is bound to become more and more powerful. Your fast and accurate reports on big events and major international news always bring great impact.”

Wang Chen, Director of Information Office of the State Council of the People’s Republic of China

May 29, 2009

“The most impressive live broadcast of Phoenix TV is its extensive coverage on Iraq war in 2003. For days I put aside all my work and get hooked to Phoenix. It is really the most awesome viewing experience to me.”

“Why I have more faith in Phoenix TV” Ye Kuang Zheng’s article on China Youth Daily

April 28, 2009


“The history of TV live broadcasting in China is very short,...the real news live is only around for a decade, this is only because Phoenix TV who broadcasts live frequently when big events come up, it kick-started competition in the industry.”

“China TV” by Columnist Li Enchun on Hong Kong Economic Times, 2009

“If you want to know what is freedom of speech, then you must watch Tiger Talk, you must watch Phoenix TV.”

Audience remarked after the program Tiger TalkFebruary 28, 2009


“Most of the advertisers bank on Phoenix TV for building their corporate image, not just simply for promoting particular products.”

Investment Report released bythe Bank of China International Securities Limited

January 15, 2009

“The news of Phoenix ifeng.com are diversified, unbiased and rational, this draws the educated class, well-off and professional netizens in China. It has become one of the leading news websites in China.”

“Audience in Taiwan can access ifeng.com” By Wang Hao Zheng on Economic Daily of Taiwan

January 20, 2009


“I always watch Phoenix TV in Beijing. Phoenix news are fast, up-to-the-minute with lots of information, especially some big productions we find them very touching.”

Astronaut Hero Zhai Zhi Gang is a big fans of Phoenix TV December 6, 2008

“Phoenix brings China to the world and the world to China, and in the process, they provide vital public services by fostering a free flow of information and entertainment worldwide.”

Zhao Xiao Lan, US Secretary of Labour at International Emmy Awards ceremony in New York

November 24, 2008


“When it comes to multi-media business running, Phoenix must be mentioned. She is by far the most comprehensive system of multi-media operation comprising TV, in-print, ifeng.com, once these three work in one, it could trigger immeasurable power.”

Essay on internet “CCTV VS Baidu, a Price War”November 23, 2008

“To the Chinese in these three areas (China, Hong Kong and Taiwan), Phoenix TV is the most trustworthy and credible Chinese media besides the local TV broadcasters. Phoenix TV has become the most influential global brand in Chinese media.”

Essay “Liu Changle: Manage Phoenix TV with traditional wisdom” on magazine “Directors & Boards”, 2008


“Phoenix TV’s news programs, especially those focus on Taiwan affairs have made her the most sought-after TV media in mainland china, with a league of special viewers.”

Lorraine Hahn, host of Talk Asia on CNNendorsed Phoenix TV in public, 2008

“I like to watch some extensive interviews on Phoenix TV and CCTV. Those presenters are always knowledgeable, well prepared and conversant with the subject matters. The interviewees are sometimes irresistible to their sharp-wit questions that they pour out their minds and get inspired.”

Hong Kong Mingpao Daily News September 14, 2008


“Those young journalists from Phoenix TV send out a clear statement: from now on, they definitely play an essential part in Chinese TV arena.”

French magazine Le Point article comments on Phoenix TV and Chen Lu Yu August 14, 2008

“Phoenix TV is the innovator in TV news. It has been attracting high-end viewers by its “star-making” platform and unique angles in news reporting.”

Chinese Media Report published by Morgan Stanley stated that Phoenix TV is one of the three leading players

in content industries in China, 2008


“Phoenix TV is the only Chinese media reporting in Iran, I appreciate the Phoenix correspondent in Iran who strengthens the role to let the outside world know the real Iran.”

Iran President Mahmoud Ahmadinejad received Phoenix delegation led by Phoenix Chairman and CEO Mr. Liu

and recognized Phoenix’s accomplishment, 2008

“Phoenix is the most important TV broadcaster in Asia-pacific region. We won’t hesitate to convey information to Chinese audience via Phoenix TV at any time.”

Spokesperson of Japan Foreign Affairs said Phoenix TV’s Tokyo news bureau is notable, 2008


“I have much confidence in phoenix TV, your teams produce objective, balanced and speedy reports. The selfless spirit, perseverance and the sense of responsibility of Phoenix, in my view, are unmatched by any other broadcasters.”

During the relief operation of Sichuan earthquake on May 20, 2008Wu Shuang Zhan, commander of Armed Police Force

said so when he toured Yingsiu.

“I think very highly of Phoenix professionalism, no matter where it is, you reporters charge forward and vow to track down the interviewees at all costs.”

Phoenix exclusively interviewed General Guo Bo Xiong,Executive Vice Chairman of Central Military Commission,

on May 13, 2008 when he was in Sichuan.


“One of Asia’s leading broadcast entrepreneurs, Liu Changle is the catalyst behind the wide-ranging success of Phoenix Television. In the last 12 years he has grown Phoenix into a multimedia empire and we are honored to be recognizing his accomplishments with our 2008 Directorate Award.”

Mr. Bruce L. Paisner, the president and CEO of the International Academy, April 7, 2008 in France.

“In many anti-terrorist combats, Phoenix reporters epitomized journalistic professionalism, fearlessness, courageous and down-to-earth spirit, I believe Mr. Liu Changle has made the right decision about his news mission.”

Mr. Vasily, Head of Russian Press and Information Bureauat president inauguration cocktail on May 11, 2008.


“I have far too little time to watch TV due to my job nature, but if I could find my seat in front of the television, Phoenix InfoNews is always my first choice.”

Mr. Xia Zheng Yu, Head of Institute of Communication & Technology, Communication University of China, is particularly fond of

Phoenix InfoNews, which supplies news to viewers anytime, 2007

“Tiger Talk” upsets the communication format of television, it kick-starts the era of multi-voice, generating a platform for the voice of the people and extending it to cyber world. It is a TV talk show full of internet spirit and social pulse.”

Phoenix program “Tiger Talk” and its presenter Tiger Hu bagged four major awards at “China TV Program Awards 2007”,

marking an impressive record, 2007


“News is the edge of Phoenix TV, their audience are of high end, but she is also very popular among the general audience.”

Professor Xiong Zhong Hui of Department of Journalism, Nanjing Institute of Politics wrote essay on

“The ways to enhance the quality of TV programs”, 2007

“Since its launch, Phoenix TV has been positioning itself as the great melting pot of everything, east meets west, north blends south, providing alternative choices to the audience. It indicates that Phoenix differentiates itself from other broadcasters in China from the very beginning, adopting a deviating strategy that is far from mainstream.”

Zheng Wei, original producer of “Happy Dictionary”, she wrote about the four strategies of Phoenix TV, 2007


“Phoenix TV is making herself the unmistakable “Global Chinese Channel” after the “Pan China” concept is made widely acceptable. Phoenix develops her unique strategy with the boost of this concept.”

Acclaimed expert on TV sales theory Fang Shi Tong commented on Phoenix in his work “War of TV Brands”, 2007

“All the winning corporations are the leading enterprises in the world or in China. They are not complacent with their success, they never fail to strive forward, aiming at the top honours. At the same time, they place high regard on social responsibility, they work hard to become the driving force of a harmonious society.”

Phoenix TV is named 20 “Most Respectable Chinese Corporations in 2007” in the 5th World Chinese Entrepreneur Summit

on November 29, 2007


“First of all, thanks to Phoenix TV, her broadcast allows the audience of more than a hundred countries to be able to watch Special Olympics.”

Mr. Timothy Shriver, Chairman of International Special Olympics, expressed gratitude to Phoenix for her support. October 3, 2007

“Presenters are the souls of the programs. Good program accomplish a presenter just as successful presenters help mark a brand. Just as “A Date with Lu Yu” did to Luyu, “Behind the Headlines with Wen Tao” to Wen Tao, if you find the right presenter to the chatting program, you are half way there.”

“The predicament of Chinese chatting programs and its solution”written by Lang Jing on November 2, 2007


“Phoenix has two major characteristics and advantages over the TV channels in China, first, outstanding news commentary. As a news commentator myself, I always admire Phoenix TV. The second, quick response.”

Sheng Da Lin, writer and commentator of Henan “Oriental Today News” tells in his blog about Phoenix, 2007

“Having one’s voice is the freedom to make one’s stance, give one’s attitude and viewpoint, it is the power to declare one’s position to the public. Phoenix TV rises to the top of the media league after several years of dedication and professional quest, and now has taken the leading role in giving Chinese voice.”

Mr. Tian Tao, Deputy General Manager of CTR, comments on Phoenix, 2007


“Personality is asset, difference is the edge. Media should distinguish itself from others nowadays. Just as Phoenix TV is brought to mind, it is known as a unique channel, very different from the others.”

Mr. Ding Jun Jie, Dean of Journalism School, Communication University of China, said the media competition

has turned from a rival of resources to personality, 2007

“Phoenix edges out CCTV by its compact team and update current news. When compared with provincial TV channels in China, Phoenix has geopolitical advantages in information gathering and report angle. Compared to the media in Hong Kong and other Chinese channels outside China, Phoenix team of professionals coming from cross-strait and Hong Kong stands out with remarkable international image.”

Professor Cai Qi of Journalism and Communication College, Hunan Normal University, said the uniqueness of

Phoenix is a marriage of peculiar time and space, 2007


“I believe the success of Phoenix TV is indisputable…Take Phoenix interview programs, and its commentary program “Newsline” as an example, it set an advertising sales record in the late night time slot. This amazed many TV marketers, and other TV stations followed suit but rendered totally different result.”

Professor Tan Tian from School of Journalism and Communication of Jinan University concluded: Phoenix cannot be copied, 2007

“Just as the program “A Date with Luyu” is brought to mind once you see Ms. Chen Luyu, you know you are watching Phoenix TV when one mentions Ms. Sally Wu…..people has come to know that renowned presenters are the personified symbol of a branding media.”

“Chinese Presenters Report 2006-2007” at New Entertainment Chinese Presenters Gala & Forum Committee

June 11, 2007


“Actually many companies and individuals do not wish to be acknowledged for charity and they do not ask for reward. For instance, Phoenix TV broadcasts the promotional commercial of our Foundation for free recently, that helps a great deal in promoting ONE Foundation.

Jet Li appreciated the support of Phoenix TV at the launch ceremony of ONE Foundation Campaign

on April 19, 2007

“Always striving for global Chinese influence and competitive edge, endeavoring to promote Chinese and western cultural exchange, Phoenix TV has a strong sense of humanity and social responsibility that made her a highly credible media.”

Reasons why Phoenix is presented the “Most Respectable Chinese Companies in China” on April 27, 2007


“Being a commercial TV broadcaster, Phoenix has become increasingly popular by providing professional news as well as delivering high-quality programs like “Panoramic Eyeshot of Phoenix” and “Oral History”. More importantly, Phoenix's relentless effort to fill the “void” in Mainland China has commanded our utmost respect. The filled "void" in terms of news are exactly the topics where our attentions lie.”

Reasons why Phoenix earned “The Most Respectable Chinese Media 2006” organized by “Southern Weekly”

March, 2007


“From the audience's viewpoint, the uniqueness of Phoenix InfoNews Channel comes from its colossal supply of news with rich contents and global perspective. These are the essences of a news channel. Apart from that, the professional analyses and abundant live coverage are the core competence of a dedicated news channel to rise to a higher level. The unrivalled reporting angle, which differentiates it from other Mainland media, is the crucial factor why Phoenix hooks viewers in Mainland China.”

Mr. Tian Tao, Deputy General Manager of CTR believed that independence, brilliance and uniqueness are the

pre-requisites to the success of Phoenix InfoNews Channel. February, 2007


“Phoenix is a world acclaimed TV media, it has spread its wings globally by setting up branches all over the world. Distinctive program “Highway to China” of Phoenix CNE channel serves as a visual bridge between China and Europe. Through the partnership with Phoenix TV, the Haidian Zhangguancun High-tech Park of Beijing employed the effective platform for its international promotion.”

Beijing Dong Tu Technology Holding Co. Ltd. expressed in its press release that Phoenix is an ideal partner to help

promoting its product in international market February 26,2007


“After a short span of three years in business, Phoenix TV has attained breakeven, making a significant milestone…Phoenix's brand value, worth RMB 23 billion, is top of the China media league, second only to CCTV.”

Reasons why Phoenix Chairman Liu Changle is honoured “Entrepreneur of the Year 2006 Award”

by Ernst & Young, February, 2007


“You have your own unique competitive edge, ahead-of-time vision, targeting at Chinese worldwide with good market prospect as well as novel selling proposition. “Sally Wu Eyes on World” and “Newsline” are examples of highly acclaimed programs.

Mr. Mei Ke, Deputy Party Secretary of Hunan Province, Party Secretary of Chang Sa City, remarked when

he was interviewed by Phoenix on November 16, 2006

“Your team is familiar to Hunan people. They are also familiar to the Beijing people,… in fact all the people in China knows Phoenix. To extend further, Phoenix is well-known all over the world.”

Mr. Zhang Chun Xian, Party Secretary of Hunan Province, Standing Committee officer of Provincial People's Congress,

said to Mr. Liu Changle on November 16, 2006


“With its own news bureau in Taiwan, Phoenix is in a better position to cover Taiwan news as compared with other media in Mainland China. Those in-depth and comprehensive Taiwan reportage are well-received by Mainland viewers.”

Viewpoint of Mr. Zhou Zhi Xing, Chief of Finance Digest, 2006

“Phoenix CNE Channel is presented the Pearl Award for Promotion of Cultural Links & Exchange in London in recognition of its contribution in promoting cultural exchanges in Britain. The award aims to recognize the achievement of Chinese individuals and organizations that have outstanding contribution to facilitate understanding and cultural exchanges between China and Europe. Entering its 7th year of broadcasting, Phoenix CNE programs have always been popular among Chinese viewers in Europe.”

Xinhua News Agency London September 28, 2006


“Ever consider an uplift of your corporate image, your brands being presented in a classy, international image? Consider banking on Phoenix TV.”

“Ye Maozhong: Capitalising Three Edges of Phoenix TV” on NetEase August 18, 2006

“It’s even harder to imagine a world without Phoenix TV for the last decade, …definitely a lot less options whenever you switch on the TV enough to make your life miserable.”

New Weekly 10th Anniversary (1996-2006) Special Issue "Corporations of companionship: Phoenix TV-the frontline

of Chinese Media“, August 15, 2006, Issue No. 233


“For the last decade, I consider myself a loyal audience of Phoenix TV. As I said, Phoenix TV has grown to a full-fledged media, expanding wider coverage across the world. You have succeeded in making your mission “Where there is Chinese, there is Phoenix TV” come true. You have been a close observer of the world’s latest developments, even the up-to-the-minute situations. I believe Phoenix TV has everything it takes to be a modern media corporation.”

National People’s Congress Vice Chairman Xu Jialu’s comments when he visited Phoenix 10th Anniversary Exhibition

in Beijing in July, 2006


“Phoenix programming are always open, respecting every point of view, understanding every decision made. Tiger (Presenter Tiger Hu) is so very tough, narrating on and on, always able to take charge of the debate and the central theme on the spot.”

A blogger named “Racing Wild Horse” commented on the program Shuangxi Tiger Talk, 2006

“Phoenix’s ambition and perseverance command our respect. It aims at an international standing rather than playing the role of a regional satellite TV. And they accomplish the targets with the strategies of public listing and cost control. On the other hand, Phoenix is wise to hook the viewers with novel programming…”

“Business Battle” written and edited by Zhang Yu, China Workers Publishing, page 46-67, 2006


“Please give my regards to the Phoenix staff. Your recent programming have created a hype, very riveting!”

Chinese President Hu Jintao said to Mr. Liu Changle, CEO and Chairman of Phoenix, after a Sino-US Forum

held in Seattle on April 19, 2006

“I simply have to watch Phoenix programs every day. A must every single day!! Phoenix TV has got a lot of

character!”Mr. Zhang Dejiang, Party Secretary of Guangdong Province,

remarked when he was attending a cultural Expo in Shenzhen,2006


“Phoenix TV has demonstrated the high quality of an international TV media and her anti-terrorist stance in the reportage of Chechen war and Beslan hostage incident”

Russia President Vladimir Putin congratulated on Phoenix’s 10th anniversary and gave praise to Phoenix’s performance

via the President News Bureau, March, 2006

“One should watch TV during the small hours, when one has “A Date with Lu Yu”. The tone of Phoenix’s programmes on culture are always rich in lofty ideas, moving hearts and provoking thoughts.”

Mr. Huang Zicheng, Tai Kung Pao, Hong Kong March 5, 2006


“The existence of Phoenix TV may be a profit-making strategy, a political means; but as far as I am concerned, the global influence of Phoenix TV has made it a brand, a gesture: a gesture from Hong Kong, from China, or even from Asia, to the rest of the world.”

Remarks of a blogger named “Peace First” on Phoenix Website, 2006

“Phoenix TV, to a certain extent, has generated the reformation of China TV programming as well as its operational management, which should command our utmost respect.”

Mr. Ludi, Professor of School of News and Mass Communications, Qinghua University, 2006


“Phoenix has indeed done wonders which other Chinese media cannot do, especially that on the mainland.”

Mr. Zhan Jiang, Department Head of News & Broadcasting, China Youth University for Political Sciences, 2006

“Compared to the media in China, Phoenix represents a totally different spirit and angle. Not only is Phoenix very refreshing, it offers more room for objective reasoning. Phoenix can set the trend or lead the style.”

“Yao” from Nanjing on Phoenix WebsiteFebruary 27, 2006


“I have to come up with a solution to minimize the threat Phoenix TV poses to my marriage!”

“Loving wife, Loving Phoenix”, Sina.comDecember 7, 2005

“Phoenix’s exclusive interview of the US President George W. Bush on November 9, 2005 underscores the importance of Phoenix TV in the eyes of the US Department of State. It also highlights the importance of Phoenix in the arena of Chinese electronic media.”

China Times (Taiwan), November 10, 2005


“Phoenix TV has obtained a foothold even on such an important platform as the United Nations. There is a saying in the UN, “Let’s work together to build a better tomorrow.” Phoenix wins the trust and respect of the people by delivering timely, effective reportage on the UN and what is happening around the globe. One fifth of the world population speaks Chinese, and an increasing number of people in the States are now studying Chinese. Phoenix TV provides quality Chinese programming to overseas Chinese and has now become an influential multi-national, multi-media corporation in the world”

Mr. Zhang Yishan, Chinese Resident Deputy Representative in the United Nations, 2005

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