#PHNET20  Throwback  and  Moving  Forward  

Jane;e  Toral  h;p://digitalfilipino.com  

#DIGITALFILIPINO  

#1  BLOGGING  WILL  EVOLVE  •  Have  a  voice  •  Build  influence  •  Expand  network  •  Earn  online  •  Fairness  wins  •  Gain  recogniRon  •  Mainstream  •  Change  agent  •  Social  media  mastery  •  Relevance  

FashionPulis.com  and  FrancRamon.com  at  DigitalFilipino  Web  Awards  2014.  

Blogging  has  matured  

•  More  blogs  in  the  top  500  websites  today.  •  Bloggers  wield  more  influence  than  before  –  able  to  niche  on  specific  audience  segment  serving  content  needs.  

LinkedIn  will  be  the  most  important  brand  building  pla[orm  for  professionals.  

BLOGGING  WILL  BE  MORE  COMPETITIVE.  

#2  We  are  Internet  Historians  

•  Factual  •  SubjecRve  •  VindicRve  (somewhere  inside)  

Bloggers  need  to  document  Philippine  Internet  developments  

•  To  properly  archive  Internet  developments  in  the  country.  

•  Must  be  deliberate  and  purposeful.  

#3  Startups  will  propel  e-­‐commerce  adopRon  

Bloggers  should  invest  in  start-­‐up.  Bloggers  should  document  start-­‐up  developments.  

#4  Emphasis  on  Mobile  Commerce  

•  Take  advantage  of  mobile  growth.  

•  Quick  lifecycle  

#5  Customer  RelaRonship  is  Key  

Customer  RelaRonship  

•  Businesses  need  to  be  more  focused  in  building  and  strengthening  online  relaRonship.  

•  Invest  in  lead  generaRon  and  customer  relaRonship  management  processes  and  systems.  

#6  Work  from  Home  Grows  

Shared  by  Ron  Cirujano  of  Elance.com  at  E-­‐Commerce  Entrepreneurs  Summit  2014  

#7  Government  RegulaRon  

•  Taxes  –  online  and  simplified  •  Be;er  Internet  •  CompeRRve  electricity  rates  •  TransportaRon  infrastructure.  •  ElecRng  be;er  leaders.  •  Freedom  of  InformaRon  •  Data  Privacy  of  Individuals  

h;p://digitalfilipino.com/ecom  

#ecombootcamp  

#8  E-­‐Learning  and  Membership  

E-­‐Learning  and  Membership  

•  More  schools  and  private  enRRes  will  embrace  e-­‐learning  to  address  various  infrastructure  and  environmental  challenges.  

•  Membership  models  will  be  embraced  by  e-­‐commerce  sites  to  foster  long  term  relaRonships.  

#9  CommuniRes  will  thrive  

h2p://digitalfilipinoclub.com   Be  consistent.  

CommuniRes  

•  CommuniRes  that  will  thrive  are  those  who  have  significant  impact  to  their  locaRon,  industry,  or  target  market  segment.  

#10  The  most  “shareable”  wins  

•  Books  •  Cars  •  Clothes  •  Condos  and  co;ages  •  DVDs  •  Jewelry  

•  Computers,  phones,  and  electronics  

•  Furniture  •  Cleaning  services  •  Money  •  Toys  •  WriRng  services  

“Source;  ”Sharing  is  the  New  Buying”  by  Vision  CriRcal  /  Crowd  Companies  

Will  people  share  you?  

•  Build  relevant  content  that  people  will  share,  write,  and  talk  about.  

•  MarkeRng  of  products  and  services  should  be  balanced  with  useful  content  that  has  long  term  value.  

#11  Diversity  wins  

It  is  about  the  Team  (not  you)  

•  If  you  are  working  alone,  start  building  a  team.  Get  more  stuff  done.  

•  If  you  are  part  of  a  team,  work  on  building  your  skills,  maturity,  strength,  endurance,  speed  to  contribute  significantly  to  your  team.  Be  an  asset  rather  than  a  liability.  

•  As  long  as  you  have  one  goal  and  one  dream,  celebrate  and  embrace  your  differences.  Diversity  wins!  

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