philips group 9: presentation 4
TRANSCRIPT
Recap
Overview of the company
Global Production, Distribution and Marketing Management
Global HRM, Procurement, Financial Management and Technology
Introduction
Everything starts from research
Supported by in-depth research, detailed analytics and actionable data
Combined with direct customer input Philips arrive at solutions that are designed to overcome real-world obstacles to delivering better patient care.
Disruptive Technology
Google Glass IntelliVue
HealthSuite
ALS mind control
VISIQ ultrasound
Remote Patient Monitoring
Google Glass IntelliVue
Connecting Google glass and Philips monitoring devices so doctors can check patient data through voice commands rather than using their hands.
Allows doctors to view vitals, read checklists, confirm appointments, voice-control specific systems, teleconference with their peers across the globe and manage their schedules with improved efficiency and accuracy
Google Glass IntelliVue
HealthSuite – Digital Platform
Supported by salesforce.com
Open, cloud based platform
Apps based personalized programs
HealthSuite – Digital Platform
ALS Mind Control
A first-ever proof of such a concept
Let a person with no mobility control their environment using brain commands.
Demonstrates the potential to improve the quality of life for ALS patients
Give them the ability to interact, communicate and issue commands without moving their body or using their voice.
ALS Mind Control - Working
User send brain commandsWearable display shows
navigation interface
Digital application reads commands and connects devices Smart products are activated
VISIQ Ultrasound
Designed to provide crystal clear images
Small light weight portable system attachable to a touchscreen device
Use built-in WIFI for DITCOM data transfers to hospitals
Use cloud PACS to share and storing images
Battery life of over 2.5 hours of back to back scanning
Features SonoCT, XRES, AutoSCAN, Tissue Harmonic Imaging
Possibly Disruptive in Future
BlueTouch
To stimulate body’s natural healing process
DoseWise Portal
Radiation dose management system
eCareCoordinator
A clinical Application
Devices and softwares for Chronic Diseases
IntelliSpace Cardiovascular
Improving patient care in cardiovascular
Ingenia 1.5T S
Enhancing patient’s experience
Disruptive Technology by Competitors Tele-medicine System
Mobile cart programmed to maneuver through the busy halls of a hospital
PEEK Smartphone App
Uses the smartphone’s camera and flash to scan inside the eye and diagnose cataracts within 30 seconds.
Google Contact Lenses
Measure glucose levels in the tears of diabetic patients
Tug Pods
Delivery Droids that ferry pharmaceutical supplies
R&D for Future Technologies
Big Data Visualisation Hackathon
To enhance and create ideas for innovation
User-driven innovations
To acquire, analyze and process data
"Fabric of Africa”
Quality Improvement initiative.
Conducted intensive monitoring of mothers and unborn babies
Results show a decreased mortality rate from 6% to 0% in 8 weeks.
Recommendations for Disruptive Technologies
Stress releasing machine
Apps updating with maintenance of their devices
Use of Social Media
Philips Healthcare has a great exposure of social media but before they started using social media, they introduced ‘The social media policy and principles’ for social media.
News Center
Philips have their own News Center
Provide with latest news about products
Keep updating about innovations
Provides news for shareholders and investors
NetForum Community
For doctors who are already using the Philips’ machines
They can do discussions and follow webimanrs
They use twitter to inform targeted customers about the latest researches on the healthcare and to inform about the conferences and congresses.
They have 269,000 followers on twitter.
Healthcare Professionals on Twitter
Via Facebook they inform targeted customers about their latest researches
Also they inform about the conferences and congresses
They review their products
Use LinkedIn for recruitment process
For current researches
Relevant status updates increase engagement
106% increase in engagement by followers
YouTube
Advertise products
Share informative videos about the products
Share innovative ideas
SocialCast An enterprise platform, where
employees can log on to find information faster, exchange ideas, and ask questions.
Members increased from 400 to 7000 within two months
