philips digital health dinner at sxsw
TRANSCRIPT
The Biggest Trends for Digital Health 2015
• I Used to Review Products
• Now they review me
• We Have More Data About Our Wellness Today than Sick People in Hospitals Did 10 years ago
Genomics, Bionics, Longevity, Quanfied Self &Big Data, AR,
Wearables
Longevity
Longevity
• Most of things that were once fatal are not plague, car crash, heart attack
• First generation to schedule death?
• Atul Gwande: I.C.U. patient requires on avg. a hundred and seventy-eight individual actions per day
• 95% of what is sent provided to doctors is noise
What Can You Change Through Monitoring
• Brain Ability
• Age
• Behaviors: Smoking Eating
• Inner Self : Breathing, Meditation
• Nutrition
• Fertility
Genomics
Genomics Meets Moores Law25 Years Ago a Med Student didn’t
study genetics
Beyond Genes: A Fresh Look at Blood
Bionics
• Augmented Hearing through PSAPs
• Night Vision
• AR for navigating
• Jump higher
• Replace worn parts
The Age of SuperMan
• Exoskeletons for SuperPowers
• Designer Babies
Big Data
• 90% of the data in the world has been created in the last 2 years
• Watson- like abilities: Watson eats medical studies, journals, cases and parses the information
• Watson won jeopardy first, now cancer
• Substantial parts of what hospitals do—most notably, intensive care—are now too complex for clinicians to carry them out reliably from memory alone.--- Atul Gwande
“The trick is to make this data actionable. Blend it with artificial intelligence,
we’re going to learn new things and the consumer can triage themselves.”
Daniel Kraft, Singularity University
Dr. Daniel Kraft, Faculty Chair, Singularity University; Founding Executive Director, Exponential Medicine
Fad Alert ?
“This year is going to be defined by the Apple watch.
Many people are going to buy the Apple watch and see if it works and see if it delivers
something new… We haven’t yet seen the promise of what a sensor on your skin is
really going to do for you beyond lose weight.”
Robert Scoble , Startup Liaison, Rackspace Hosting @Scobleizer
THE PERFECT STORM
Technology: Mobile Phones, Sensors, Cloud
Regulatory: Spectrum, FDA, ObamaCare
Economic: The Theory of Abundance
AUGMENTED REALITYWhat’s so augmented about reality?
What information can you layer on the world to make it more useful?
Augmented = add
Reality = world
REALITYThe Difference Between AR and VR
It’s a matter of
Immersion, Engagement
and Weight
AUGMENTED REALITYMEDICAL APPLICATIONS
CONTEXT SURGERY:
Obtain critical information such as patient vital signs, pertinent drug dosage, test results and intra-operative, imagining such as x-ray or ultrasound via direct medical equipment interfaces.
AUGMENTED REALITYTHE BASICS OF AR
WEARABLESA NATURAL EVOLUTION
WEARABLESBUILDING BLOCKS OF WEARABLES
WEARABLESBUILDING BLOCKS OF WEARABLES
Scanadu’s Scout Misfit Shine
Beam ToothbrushNeurosky
EEG and ECG
WEARABLES2014 We Move Past Glorified Pedometers
• Body Temperature• Galvanic Skin Response• Altitude• Weight Bearing • Pulse Oximetry• Heart Rate• Blood Glucose • Sleep• Optomechanics
WEARABLESA NATIONAL HABIT
• Three quarters of online U.S. consumers (75%) own a fitness technology product. (UP 61% in 2012)
• Pedometers remain the most popular 37%• Others include fitness video games (26%) and
portable blood pressure monitors (21%)• Price, battery life, size and falling off the
wagon are biggest obstacles.• Forecast for purchase is huge.
WEARABLESQUANTIFIED SELF
Using tech devices to
measure all bodily input
and output.
Is quantified self more than
a narcissistic indulgence?
WEARABLESBEHAVIORAL NUDGING
Monitoring Daily Routines and providing feedback
WEARABLESA FEW OBSTACLES
• Beauty/batteries and dry cleaning• Virtual patient visit will need to be reimbursable• Patients are overwhelmed like when AT&T divested• Don’t ask Dr. Google questions. The answer is cancer• Track-aholism• The Graveyard of Dead Devices
GenomicsA FEW OBSTACLES
• Beauty/batteries and dry cleaning• Virtual patient visit will need to be reimbursable• Patients are overwhelmed like when AT&T divested• Don’t ask Dr. Google questions. The answer is cancer• Track-aholism• The Graveyard of Dead Devices
SENSORSMO’ BETTER SENSORS
BEHIND THE SENSORSIN BIG DATA WE TRUST
Detecting Patterns of Large Numbers of Users:
• The Driverless Car• The Ingestible Pill• The Lively Sensor • Genetic Markers
SENSORSBIG DATA BEHIND EACH INDIVIDUAL
WAZE
JAWBONE UP
SENSORSBIOSTAMP FROM MC10
BANDS ARE JUST TODAY’S INCARNATION
SENSORSROBOTICS
• Paralyzed to walk (rehab)
• Dementia (5.2 million in US alone)
SENSORSINCENTIVES FOR BEHAVIOR MODIFICATION
• Gaming – win points for behaving well
• Clinical trials out in the open
• Crowd-sourcing
SENSORSNEW MODES OF INTERACTION
• Haptic and Gesture
• MultiTouch
• Voice
• Mind control
• Photo Capture
• Augmented Reality
SENSORSNATURAL INTERFACE
SENSORSRULE OF SCREENS
The Closer to Our Body the More We Look; The Further From Our Body the Longer we Look
SENSORSPHOTOS AND SCANS
SENSORSGESTURE
SENSORSMULTI TOUCH
SENSORSJUST THINK ABOUT IT
3D PRINTINGRapid Prototyping and Iteration
• Fast prototyping
• If you can imagine it you can design it
• Materials are expensive
• Plastics are not recyclable
PRINTINGStart with an idea
Using a 3D design program, such as Google SketchUp or Autodesk 123D, you can capture your idea and create a 3D file.
3D PRINTING
Next you load your 3d design intoa program, such as Cura, that can control a printer.
PRINTING
And finally, the printeractually prints your design.
Image from 3dprintingforbeginners.com
PRINTING
A Big Responsibility as Consumer(90% of 18-24 year olds say
they’d trust medical info shared by others on their social network
Search Internet Patients Like Me, Gut Biome Project
20% of smartphone users have at least 1 health app
Techethics
• Time for a new field to emerge
• Ask the right questions in a time when information is so plentiful
