Philips Avent Range

Tim Bishop Jan 16

Philips Avent Range 2016

All our sterilisers are compatible with both

Natural and Classic+ Philips Avent bottles

Dr. Jay Gray from Birmingham Children’s Hospital, UK explains: “sterilising your baby feeding equipment and thoroughly washing your hands before preparing your baby’s feed will help protect your baby.”

Philips Avent Sterilisers

Micro Steri SCF281/02 SRP £26 Promo £13

2-in-1 Steriliser SCF922/01 SRP £45 Promo £30

Sterilisers are typically the first feeding

product to be bought, mostly before birth.

47% of purchases are

driven by WOM .

Micro Steri Bags SCF297/05 SRP £10

3-in-1 Steriliser SCF284/01 SRP £60 Promo £48

Comfort Breast Pumps

Comfort Manual BP, SRP £36 Promo £24

Comfort Single Electric BP, SRP £115 Promo £92

Soft massage cushion with velvety texture Comfort petals stimulate the breast when expressing

Unique design

Sitting comfortably allows mothers to relax and express more milk, more easily

Avent mums can safely store their breast milk with our breast milk containers.

Convenient design

Compatible with all Avent breast pumps and Classic +/Natural teats

Breast Milks Containers SCF618/10 SRP £15, Promo £12

Comfort Manual Breast Pump with Breast Milk Container SCF330/13 SRP £45 Promo £27

Bottles & Accessories are the entry point into our brand

Bottles & Accessories are among the 1st baby care products bought by consumers

75% of mums buy bottles pre-birth in 2nd/3rd trimester

INS

IGH

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We need to ensure that these first products bought are from Philips Avent

because 90% of mums stay loyal when happy with the 1st brand purchased

Our focus remains on maximising the strength of our Core range

Differentiating based on consumer insights

Avent bottle ranges – Made in the UK

Soft silicone teats

Newborn Starter Set SCD371/00 SRP £28, Promo £14

Trusted by mums since 1984

9oz Pink & Blue £12 4oz & 9oz Clear £10.50

Twin Packs SCF560/27, SCF563/27, SCF564/27, SCF565/27

9oz Clear Triple Pack SCF563/37 SRP £14.50

Philips Avent have a range of single, twin and triple packs available.

All Philips Avent twin & triple bottle range has national promo save 20% however Pink/Blue is supported save 1/3rd

4oz & 9oz Clear £13.50

Twin Packs: SCF690/27,SCF693/27

Newborn Starter Set SCD290/01 SRP £30 Promo £20

Triple Pack SCF693/37 SRP £18.50

Philips Avent have a range of single, twin and triple packs available.

All Philips Avent twin & triple bottle range has national promo save 20%

2015 Q4 Launch “Newborn 2oz Bottle”

SC699/17 RRP £6.50

2015 Bottle Portfolio – All Available Now

Single Pack Twin Pack NBSS Triple Pack

4oz/125ml 9oz/260ml 2x 4oz/125ml 2x 9oz/260ml

4oz/125ml 9oz/260ml

2oz/60ml 4oz/125ml

Teats are available in different flow rates Philips Avent offers 4 different flow rates (in Classic+ & Natural) to keep up your baby‘s growing needs. Philips Avent teats all have our anti-colic system built this means less parts to wash and sterilise, easy assembly and most importantly a comfortable feed for baby

SCF651/27, SCF652/27, SCF653/27, SCF654/27 SCF631/27, SCF632/27, SCF633/27, SCF634/27

Avent Teats – Made in the UK

Newborn (1) Slow Flow (2) Medium Flow (3) Fast Flow (4)

Avent accessories

• Warm milk evenly with no hotspots, preserving

the quality of the milk

• Fast warming – a 150ml bottle of breast milk is

perfectly warmed in just 3 minutes

• Convenient defrost function

Fast Bottle Warmer SCF355/00, SRP £32

• Ideal for feeding on the go

• Holds 2 Philips Avent feeding bottles or 4 VIA

Cups. Its double insulation layer keeps milk cold

or water hot for up to four hours

ThermaBag SCD150/60, SRP £17

Avent accessories

Bottle Brush SCF145/06, SRP £5

Milk Powder Dispenser SCF135/06, SRP £5

Day Pads SCF254/30, SRP £4.50

Sealing Discs SCF143/06, SRP £5

Night Pads SCF253/20, SRP £4.50

Avent soothers Philips Avent recognizes that every baby is unique and develops at its own course. We have 30 years of experience in developing products for mums and babies and are working together with Healthcare Professionals globally. We used all our combined knowledge and insights in the creation of our Soothing range

High quality silicone Silicone teat is taste- and odour-free so it's more likely to be accepted by your baby. The silicone is smooth, transparent and easy to clean, and it doesn't get sticky. The teat is strong and long-lasting, and will not discolour over time.

Orthodontic teat

Philips Avent flat, drop-shaped

symmetrical teats respect the

natural development of your

baby's palate, teeth and gums,

even if the soother ends up

upside down in the mouth.

Design is an important factor for mums when buying a soother

Design

• Design key driver when buying a soother (30%), second only to brand*

• 25% of shoppers have not decided on brand before they come to store therefore design is key to their purchase journey*

• Refreshment of designs is necessary to follow trends

• Staying competitive

* Source: IPSOS Shopper Understanding study 2012

• Marketing Intelligence testing in US and UK with 200 mums (focusing on purchase intent)

• Structurally checking designs performance when in market

• Long term Illustration strategy based on trends

Why? How?

SCF151/03

British

2015 Soother Portfolio

Animal Mini Translucent Fashion Freeflow

0-2 months

0-6 months

6-18 months SCF172/30 SCF170/22 SCF172/22 SCF178/24 SCF182/24

SCF170/18 SCF172/18 SCF178/23 SCF182/23

Nighttime

SCF176/22

SCF176/18

Additional Pink SKU

Q4

Contemporary

SCF180/24

SCF180/23

Design Refresh

Q3 Design

Refresh Q3 New for Q4

Toddler Drinking Solutions

Make the transition easy from bottle to cup with Philips Avent. The Easy Sip cup is fully compatible with the Classic+ range allowing baby to adjust from teat to spout and begin gripping handles. Mixed pack available.

6 months+

12 months+

Toddler Feeding Solutions

• Time saving one jar preparation • Perfect steaming to keep meals rich in nutrients • Nutritious meals made easy – steam and blend vegetables, meat,

fish or pulses • Tailored recipes from child nutritionist

Combined Steamer Blender SCF870/21 SRP £118.50 Promo £94.80 (20%)

RRP £130 (tbc) Launch Jan 2016

Effortless nutritious baby meals: The new 4-1 Healthy BabyFood Maker

• Time saving one jar preparation • Perfect steaming to keep meals rich in nutrients • High power blender, specially designed for the desired consistency • Defrost and re-heat NEW FEATURES • 750ml jar for multiple meals in one go • Dishwasher safe, easy to clean • Tailored recipes from child nutritionist • No stress, beep alert notifies when ready

Monitoring Whether in baby’s room or in the bath, parents want the reassurance that their little one is safe and secure.

Bath & Room Thermometer SCH550/20, SCH550/21 SRP £17

Dect Baby Monitor SCD505/01 SRP £70

Dect Baby Monitor SCD580/01 SRP £145

Dect Baby Monitor SCD560/01 SRP £100

Monitoring

Digital Video Monitor SCD603/01 SRP £160, Promo £128

2.4 inch color screen

Voice activation mode

Wall mountable

Sound activation lights

Soothing Nightlight

Plays lullabies on remote

New video monitor coming in H2 2016 with talkback feature

The most reliable smart monitor from Philips

uGrow Smart Baby Monitor | H2 2016

SafeConnect Technology • Works across all networks for the most reliable connection • Automatically reconnects and notifies if it cannot be restored • Optimizes audio and video quality for a continuous connection • Works even when using other applications on your phone • Easily turn off all viewers for a private moment

Personalized to your needs • Up to 10 cameras supported, 3 simultaneous viewers • Up to 720p HD day & night vision quality • Room humidity and temperature monitoring and recording • A selection of lullabies for calm, contented sleep • Multi-color nightlight to soothe your baby to sleep • Reassuring Talkback function • Snapshot to capture your baby's special moments

With SafeConnect Technology

SCD860/05 RRP £180 Promo £144 (save 20%) Launch April 2016

* Depending on server availability and approbation

POS Instore & Online to drive visibility to UGrow

Online content, Product comp charts, assets, banners A+Content available for online & print pages

Summary of Philips Avent Recommendations

Product RRP Launch Availability

Microwave Steriliser Bag SCF297/05

£10 Available Now

Microwave Steriliser SCF281/02

£26 Available Now

2-in-1 Electric Steam Steriliser SCF922/01

£45 Available Now

Manual breast pump SCF330/20 & SCF330/13

£36 & £45

Available Now

Single Electric Breast pump SCF332/01

£115 Available Now

Breast Milk Containers SCF618/10

£15 Launch Availability

Summary of Philips Avent Recommendations

Product RRP Launch Availability

Classic+ & Natural Bottles –260ml Twin & Triple Pks Newborn Starter Sets All Teats Pks

Various Launch Availability

Fast Bottle Warmer SCF355/00

£32 Available Now

ThermaBag SCD150/60

£17 Available Now

Bottle and Teat Brush SCF145/06

£5 Available Now

Milk Powder Dispenser SCF135/06

£5 Available Now

2015 Bottle Portfolio – All Available Now

Single Pack Twin Pack NBSS Triple Pack

4oz/125ml 9oz/260ml 2x 4oz/125ml 2x 9oz/260ml

4oz/125ml 9oz/260ml

2oz/60ml 4oz/125ml

Teats are available in different flow rates Philips Avent offers 4 different flow rates (in Classic+ & Natural) to keep up your baby‘s growing needs. Philips Avent teats all have our anti-colic system built this means less parts to wash and sterilise, easy assembly and most importantly a comfortable feed for baby

SCF651/27, SCF652/27, SCF653/27, SCF654/27 SCF631/27, SCF632/27, SCF633/27, SCF634/27

Avent Teats – Made in the UK

Newborn (1) Slow Flow (2) Medium Flow (3) Fast Flow (4)

Summary of Philips Avent Recommendations

Product RRP Launch Availability

Breast Pads SCF253/20 SCF254/30

£4.50 Available Now

Soother Range MIXED

£4.90 Available Now

Easy Sip Cup MIXED

£3.50 Available Now

Combined Steamer Blender SCF870/21

£118.50 Available Now

4-in-1 Healthy Baby Food Maker SCD875/01

£130 (TBC) Q1 2016

Summary of Philips Avent Recommendations

Product RRP Launch Availability

Bath & Room Thermometers SCH550/21, SCH550/20

£17 Available Now

DECT Monitor SCD560

£100 Available Now

DECT Monitor SCD580

£145 Available Now

Digital Video Monitor SCD603

£160 Available Now

UGrow Smart Monitor SCD860

£180 Q2 2016

Thank you