philippine prudential special anniversary edition

PHILIPPINE PRUDENTIAL

TIMESAn Official Publication of the Philippine Prudential Life Insurance Company, Inc.

An Official Publication of Philippine Prudential Life Insurance Company, Inc.

Vol. 49 No. 1 February 2013

PHILIPPINE PRUDENTIAL

TIMES EDITORIAL TEAM

MR. GREGORIO D. MERCADOPublisher

MR. DANIEL D. MERCADO IIIMR. VICTOR P. QUISUMBING

Associate Publishers

RODOLFO C. ESTRERAEditor

PIERRE ANGELICA C. RAÑONCreative and Art Direction

ELISA REGINA B. CLAUSTROContent Management

MARIA CARMINA S. BARON Contributing Writer

At last, it has come. Philippine Prudential Life Insurance Company, Inc. (Philippine Prudential) is celebrating its 50th Year!

As the Company marks this joyous event, the first thing that comes to mind is, “Thank You.” Thank you to all of you who have happily and untiringly journeyed with Philippine Prudential. Thank you for the courage, the hard work, the dedication. For fifty years, Philippine Prudential has managed to stay on course and deliver on every commitment, and we will never tire of saying thanks to all the individuals who have helped mold this Company into becoming an industry leader in innovation and growth.

There is much more to say, so we invite you to “listen” as our Special Issue of PP Times tells you about a rich Company History (Excerpts from our “Good as Gold” Commemorative Coffee Table Book on Pages 6 and 7)… musically brought to life onstage (Write-up on our “Gintong Alaala” Gala Night Musicale on Pages 8 and 9)… and succeeded by deeds and actions that will carry Philippine Prudential through another splendid 50 years in the life insurance industry (“All Roads Lead to 50,” starting on Page 11).

Let the counting continue.

Fifty Years—and Counting

3Philippine Prudential TIMES • Special Anniversary Issue

Philippine Prudential50th Anniversary

gala night program

Holy Mass

Entrance of Colors National Anthem

Dinner

Program Proper Hosted by Mr. Edu Manzano and Ms. Kayla Rivera

Opening Remarks Mr. Jose Noel D. Mercado

Philippine Prudential Chief Finance Officer

Building a Nation,Uplifting the Filipino

A closer look at Philippine Prudential’s Corporate Social Responsibility

Service AwardsResponses to be led by

Mr. Daniel D. Mercado IIIChief Operations Officer

Presidential Address Mr. Gregorio D. Mercado

Philippine Prudential President& Chief Executive Officer

GINTONG ALAALA A musical production highlighting

Philippine Prudential’s 50 Golden Years as a life insurance company

committed to protect the Filipino

4 Philippine Prudential TIMES • February 2013

MESSAGES

It is with delight that I extend my warmest congratulations to the Philippine Prudential Life Insurance Company, Inc. (Philippine Prudential) as it proudly celebrates its 50th Founding Anniversary.

This milestone is indeed a resounding testament to the Company’s financial stability and strength. Its steady growth and expansion has made it a formidable competitor in the fast-paced and ever-evolving life insurance industry in the country, and I expect that the Company will remain true to its word of providing excellent protection to Filipinos everywhere. The forecast for the industry is generally positive, and with committed and dedicated Companies such as Philippine Prudential galloping to the forefront, many more Filipino families will realize the importance and necessity of life insurance to daily living and in preparing for the future.

May the Company prosper further so that it may continue to provide innovative products and services to its valued clients and future policyholders. Here’s to the next 50!

Insurance CommissionerInsurance Commission of the Philippines

EMMANUEL F. DOOCInsurance Commissioner

Warm greetings to the Philippine Prudential Life Insurance Company, Inc. and congratulations on reaching your 50th Founding Anniversary.

Through the years, the Philippine Prudential Life Insurance Company, Inc. has proven its mettle in life insurance, group insurance, and medical services and programs. I laud the company’s vision and dedication when it comes to serving its clients and contributing to progress and nation building.

I wish the Philippine Prudential Life Insurance Company, Inc. more success as you celebrate your golden anniversary. I also pray that you continue your advocacy of providing excellent and quality service to your clients.

Again, congratulations and God bless on all your endeavors.

Mabuhay kayong lahat

Vice President of the Philippines

JEJOMAR C. BINAYVice President of the Philippines

Deputy Insurance CommissionerInsurance Commission of the Philippines

VIDA T. CHIONGDeputy Insurance Commissioner

My most heartfelt congratulations goes out to the Philippine Prudential Life Insurance Company, Inc. (Philippine Prudential) for having reached another milestone year – its 50th Anniversary.

The Company has grown impressively and at a rapid pace, and this can no doubt be attributed to the hard work and dedication of its seasoned leaders and capable workforce. There is much opportunity to be seized in the horizon, and I expect Philippine Prudential to confidently and courageously take on challenges that will ensure a most fruitful future, not only for itself, but also for the 1.8 million policyholders it so passionately serves.

Cheers to Philippine Prudential!


To have reached half a century is a great achievement for any Company, and as Chairman of the Board, I am grateful to have witnessed the progress that the Philippine Prudential Life Insurance Company, Inc. has been through since its humble beginnings. All of this wouldn’t have been possible without each and every one in the Company’s work force, Shareholders, Business Partners and of course our dearest Policyholders. On behalf of the Board of Directors, I extend my sincerest appreciation to all of you.

For the past 50 years, Philippine Prudential has remained solid and secure even in the face of challenging times. This proves that ndeed the tradition of greatness that began 5 decades ago continues to live on. I couldn’t be any prouder of the stature that Philippine Prudential has reached in the Life Insurance industry and I trust that this 50th Anniversary only marks the start of an even bigger and brighter future for the Company.

Congratulations and Happy Golden Year Philippine Prudential!

Chairman of the BoardPhilippine Prudential Life Insurance Co., Inc.

DANIEL M. MERCADO, JR.Chairman of the Board

President and CEOPhilippine Prudential Life Insurance Co., Inc.

GREGORIO D. MERCADOPresident and Chief Executive Officer

Dear Friends, Colleagues, Business Partners and Policyholders,

We have arrived at another momentous occasion in the history of Philippine Prudential Life Insurance Company, Inc. (Philippine Prudential).

Year after year, I have expressed my gratitude for the wonderful anniversaries that our Good Lord has so generously bestowed upon us. This time, I cannot help but feel overwhelmed — in a good way, of course. Fifty years in the life insurance industry is no small feat; in fact, it is a tremendous achievement, and one that honors the vision and labor of our Company’s Founder, my Grandfather, Mr. Daniel L. Mercado, Sr.

Truly, all of you have been essential to the success of Philippine Prudential, for without your valuable contributions and unwavering loyalty, this Company would not be what it is today — a force to be reckoned with in a highly-competitive and aggressive environment. Together, we have reached this incredible milestone, and together, we will boldly face the challenge to achieve even more in the years to come. May we always be guided by our core values, and fueled by an unparalleled passion to serve and fulfill our commitment to protect the Filipino.

God Bless us all. Mabuhay!


EXCERPTS FROM “GOOd aS GOld” COMMEMORaTivE COFFEE TablE bOOk


To have served

the Filipino public

faithfully

for half a century

is a major milestone

for any enterprise.

The year 2013 marks

the 50th anniversary of the

Philippine Prudential

Life Insurance Company, Inc.

For five decades, the Company has provided its customers with a shield against life’s inherent risks, and a cushion against “the slings and arrows” that they are bound to encounter as they go on about their daily struggle to build productive and meaningful lives.

Over the years, Philippine Prudential has tailored its services to fit the changing insurance needs of the Filipino, keeping up with the technological innovations and the evolving lifestyles of its core clientele.

In turn the Company’s faithful service to its customers has been rewarded with steady growth.

For the Philippine PrudentialLife Insurance Company, the last

five decades of growth and development may only be the

beginning.

EXCERPTS FROM “GOOd aS GOld” COMMEMORaTivE COFFEE TablE bOOk

GINTONG ALAALATHE SHOWPhilippine Prudential’s five decades in the life insurance industry is filled with proud milestones that speak of service, integrity, commitment and faith. Conceptualizing the best and most fitting way to present it to a diverse audience was a task that MusicArtes Inc. , a classical arts production company, took on.

“Staging a story and building an appropriate musical program to go with it is an exciting challenge.” MusicArtes president Jay Glorioso says. “The unique success story of Philippine Prudential inspired us to create the musical entertainment that befits the organization’s commitment and contribution to Filipino family and society. So we knew we had to push ourselves, and our ideas—to the limit. We gathered and researched, and are very thankful to the highly artistic and competent members of our project team guided by equally dedicated officers of the company.”

“Gintong Alaala” was thus born and forged, with the history of Philippine Prudential taking center stage against a melodic backdrop of select Filipino music and iconic scenes from the Philippine entertainment industry.

“What we found most endearing about Philippine Prudential is that it has remained 100% Filipino-owned all throughout the years. So we created a show that would also pay homage to Filipino culture and values,” Ms. Glorioso shares. “The Company’s founding vision of serving and uplifting the Filipino family is something we at MusicArtes can relate to because it runs parallel to our goal of supporting our local artists and raising musical standards. Together, we strongly remain steadfast to progressive business and social transformation in the spirit of nation-

building, in the tradition of Philippine Prudential.”

What is then expected to unfold onstage is beyond the usual small-business-turns-large-enterprise success story. At the heart of the musical is the journey of a family with an enduring passion to bring hope and security to others in their homeland.

“The exponential growth of this Company is also a living testament to the foresight, strength and capability of its Founder, Don Daniel

Edu Manzano Kayla Rivera Al Gatmaitan Jack Salud

Ji-Ann Lachica Karenina Haniel Raflesia Bravo Anthony Falcon Jorge Amparado

Dr. Anton Juan Jay Valencia - Glorioso

Arkel Mendoza Eric Pineda John Batalla

with participation ofMANDALUYONG CHILDREN’S CHOIRand UST CADETS


“What we found most endearing about Philippine Prudential is that it has remained 100% Filipino-owned

all throughout the years.”

Mercado Sr., continued by the sons and grandsons who succeeded him. We had to make sure that throughout the creative process, the material is faithfully portrayed. The focus was always on how the founder’s legacy is being carried on to this day—that while we had the freedom to employ creative interjections for entertainment purposes, we would present all the milestones and individuals, especially the family, as real as possible.”

THE PRINCIPALCAST

Tom Rodriguez Nonon Banang Irene Delarmente Fame Flores Willie Nepomuceno

THE ENSEMBLE

Carlo FalcisRussiane Ilao

THE ARTISTIC& PRODUCTIONCREW

Bernice Aspillaga

ARTISTIC & PRODUCTION CREW

Dr. Anton Juan Stage Director & Creative ConsultantJay Valencia Glorioso Executive-in-charge of ProductionArkel Mendoza Assistant Director/Video DesignerOtto Hernandez Set DesignerEric Pineda Costume StylistJohn Batalla Lighting DesignerRards Corpus Sound DesignerEd Gatchalian Anthem ComposerJoel Trinidad LyricistMel Villena Conductor/ Music ArrangerPhilippine Prudential-AMP Big Band Band MusiciansMusicartes Chamber Ensemble String Quintet Adriana Agcaoili Script Writer Bernice Aspillaga Production ManagerChristian Parado Stage ManagerRaymond Talavera Deputy Stage ManagerRoan Cornejo Assistant Stage Manager SUPPLIERS

Sound Check Lights & Sound/LED ScreensLight & Space Set ExecutionWaPow Designs & Production House Video Editing ServicesRX3 Project & Friends in Production Video Coverage

concept andline production by:

THE ARTISTIC& PRODUCTIONCREW

Onyl Torres

History laced with a good story and presented through a musical extravaganza to showcase 50 years of growth set amidst the evolution of Filipino music and culture… the emergence of the Philippine Prudential Life Insurance Company, Inc.



Red carpets, VIP guests, thunderous performances, a plethora of noisemakers, massive raffle prizes, deafening cheers all around—and we’re not even talking about the Anniversary yet. In preparation for its fiftieth year, Philippine Prudential pulled out all the stops in rallying its steadily growing population and enthusiastically paved the way for better opportunities, better products and services, and most importantly, better people. Behold a golden brick road for a golden era of transformation and prosperity, all for the fulfillment of Philippine Prudential’s perennial promise to protect the Filipino.

ALL ROADS

LEAD TO

Philippine Prudential formally opened 2013 with a wide-scale Town Hall gathering at the Auditorium of the Philippine Stock Exchange (Tektite Towers) in the heart of the Ortigas Center in Pasig City. Company Executives excitedly took the stage to unveil action plans, business goals and financial targets for the entire year, as well as to thank employees for their loyalty, hard work and contributions in 2012. Teamwork was one of the prevailing messages and was strongly reinforced in all the presentations made.

Further hyping up the energy were special dance performances from the winning team of the Company’s 2012 Christmas Party Dance Revolution Competition.



Philippine Prudential was once again successful in organizing everybody’s most awaited year-end event that brought together its Company Executives, Employees, Agents and friends at the One Esplanade in Pasay City on December 18, 2012. With the theme “Republiq of Philippine Prudential”, everyone donned their best club wear to dance and have fun like there’s no tomorrow.

Teamwork and unity among all of the Company’s work force was bolstered by a Community Dance that enjoined everyone in a dance number. The Home Office and Direct Marketing Dancers meanwhile took home the grand prize of Php 50,000 pesos as the Champions for the main event of the night, “Step Up Dance Revolution.”


It was a very exciting and energizing January for TEAM AMO as we unveiled our theme “LIVING THE DREAM IN 2013” during the Baguio and the Metro Manila Kick-off Rallies on January 19 and January 25, respectively. In these inaugural events, our channel celebrated the early milestones of our top performers and valuable pioneer contributors with no less than our top senior executives honoring them with heartfelt Congratulations. In response, our sales force showed their stronger commitment for 2013 with respective pledges and regaled their guests with surprise dance numbers.

The Baguio Kick-off concluded with a traditional Igorot Dance wherein our executives showed their best Igorot Dance moves while Mr. Osmond Gankee exhibited his dance steps as he strutted his way and mesmerized everybody with his flawless moves on the dance floor together with the Alabang Sales Team.

Everyone at Team AMO is confident that they will achieve greater milestones and surpass their objectives for the Year 2013 with flying colors, and truly enjoy the fruits of living their dreams.


BAGUIO OFFICEBlessing

January 19th was indeed a red letter day for Philippine Prudential Agency Marketing Operations, with the formal opening and blessing of our Baguio Sales Office. It was momentous and historical as no less than Commissioner Emmanuel Dooc, the Honorable Mayor Mauricio Domogan of Baguio, our Chairman Daniel Mercado, Jr. and President & CEO George D. Mercado doing the Ceremonial Ribbon Cutting. Other Top Executives Daniel D. Mercado III, Jose Noel D. Mercado, Victor P. Quisumbing and Adrian B. Romero graced the occasion.

Host North Luzon Division Head, Ms. Adora Tudias, together with her sales team and guests, gathered with the Top Executives to celebrate mass at 5 P.M. – and were so inspired by the messages given by Commissioner Dooc, Mayor Domogan and Mr. Mercado.

The special event was capped by a sumptuous meal flavored with local delicacies including the favorite lechon and puto bumbong.

The Baguio Branch Opening is just a start of many more branches that TEAM AMO will open in 2013 as we expand in more key cities and provinces nationwide. Truly, Agency will be in the forefront of reaching out to many more Filipino families and making financial security a reality for everyone.


Philippine Prudential recently organized and hosted its 8th Founder’s Cup – the Daniel L. Mercado Golf Tournament (or DLM Cup) – at the Wack Wack Golf and Tournament in Mandaluyong City.

The top winners who received their trophies during the awarding ceremony were Mr. Paul Yap for the Low Gross category, Class D Champion Mr. Robby Raymundo, Class C Champion Mr. Ireneo Bucag, Class B Champion Mr. Chito Zaldariaga and Class A Champion Mr. Joe Cabaccan.

Usually mounted in August (to commemorate the Birth Anniversary of the Company’s Founder), the 2013 edition of the tournament was instead held on January 31 to serve as a kick-off to a series of events in celebration of Philippine Prudential’s 50th Anniversary on February 18, 2013.

As with the previous tournaments, the 8th DLM Cup not only provided a pleasant venue for the Company’s golf-

loving clientele, business partners and other key stakeholders to indulge in their favorite sport, but also helped to raise funds for the Daniel L. Mercado Foundation, which supports deserving scholars of the Guagua National College in Pampanga, the Philippine Prudential – AMPAPP Gawad Kalinga Village in Camarin, Caloocan City and the communities under the care of the St. Camillus Scholasticate in Quezon City.

POWER PLAYERS GATHER FOR THE

2013 DLM CUP


CONGRATULATIONS

TO

PHILIPPINE PRUDENTIAL LIFE INSURANCE CO, INC.

ON THE OCASSION OF ITS

50th ANNIVERSARY

SCOR GLOBAL LIFE SE

143 Cecil Street# 22-01/04 GB BuildingSingapore 069542Tel: (65) 630-99450, (65) 622-01730Fax: (65) 622-01202


Philippine Prudential would like to thank the following companies for supporting the 8th Founder’s Cup:

media partner:

Congratulates

PHILIPPINE PRUDENTIALLIFE INSURANCE CO., INC.

on reaching the impressive milestone of its

50th ANNIVERSARY

CORPORATE EXECUTIVE OFFICERS

GREGORIO D. MERCADOPresident and Chief Executive Officer

JOSE NOEL D. MERCADOChief Finance Officer

RAMON S. UNTALANHead – Legal and Compliance

DANIEL D. MERCADO IIIChief Operations Officer

ELMER B. BAINGANHead – Group Sales

ROSE MARIE T. EVANGELISTAHead – Direct Marketing

LEONIDES S. MERCADOHead – Telemarketing

VIRGILIO R. KAPUNANHead – Alternative Markets

VICTOR P. QUISUMBINGChief Distribution Officer

MARIO ADRIAN B. ROMEROChief Agency Officer

ONOFRE C. DE DIOSVice President for Actuarial

GREGORIO E. MERCADO, JR.Vice President for Finance and Accounting

ARABELLE G. ADIGUEVice President for Marketing Services

BEVERLY ELENA G. GASCONVice President for Information Services

JOSE ANTONIO G. GOZUNVice President for Special Projects

DANIEL ANGELO E. MERCADO IVSenior Asst. Vice President for Retail Marketing

Regional Head for Visayas and Mindanao

GIL M. SALVADORVice President for Finance

IRENE M. ANDASVice President for Distribution Strategy

JEFFREY R. LUSPOSenior Asst. Vice President for Retail Marketing

Regional Head for South

MARVIN S. LOMINOQUESenior Asst. Vice President for Group Sales Support

MA. JOSEFINA P. ALBANIAAsst. Vice President for Conservation

ZENAIDA F. ARAGONAsst. Vice President for Treasury and Accounting / Comptroller

RODOLFO C. ESTRERAAsst. Vice President for Corporate Communication

CORINA C. CABOGNASONAsst. Vice President for Human Resources

JED P. LAGMAYAsst. Vice President for Telemarketing

LEONCIO M. QUIMING, JR.Asst. Vice President for Group Sales

RAMIRO S. NAVARROAsst. Vice President for Agency Training and Development

DENNIS M. VILLANUEVAAsst. Vice President for Agency Sales Support

GAUDIOSO C. DE LUNASCorporate Secretary

NORA S. PASCUALTreasurer

MELINDA G. CALIPAYAsst. Mamager - Treasury

ANTONITA C. GONZALESAsst. Vice President for Branch Services and Licensing

MARITES M. LLAPITANAsst. Vice President for New Business and Underwriting

EDMUND J. VELOSORetail Marketing Regional Head for North

CATHERINE F. ENTERIAAsst. Vice President for Customer Service

RHYAN KENNETH P. ROCESAsst. Vice President for Distribution Strategy

OSMOND HOWARD G. GANKEE Senior Asst. Vice President for Metro Manila and Special Markets

Agency Marketing Operations

ADORACION L. TUDIASAsst. Vice President for North Luzon Sales

DAY L. CASTROAsst. Vice President for Medical Insurance

RONALD ANTONIO V. VERGEL DE DIOSAsst. Vice President for Central Luzon Sales

www.philippineprudential.com

philippine prudential special anniversary edition

Documents

life onstage writeup

rich company history

industry leader

golden years

special issue of pp

founding anniversary

mercado iiimr

steady growth