philippe dewost on "beyond screens" - connected tv & digital media forum, moscow march...
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©Philippe Dewost — @CaisseDesDepots — March 5th 2014
Beyond Screens
"Television - that's where movies go when they die" - Bob Hope, 1953
What was TV?
Broadcast
Family Device
Timeline
What is TV now?Multiple screens
Content escapedfrom channels
Replay and time shift have reshaped the TV
experience
Creation / publishing tools
everywhere
Cartoon ©WSJ - Oct 8th 2013 - http://j.mp/1gKjor9
Hou
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1
2
3
4
5
6
7
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9
All 1/3 1/3 1/31990 2010
TV TV TV TV
PC PC PC
Mobile
Tablet30% US users watch
video on their
smartphone
iPhone daily: 15min calls
vs. 1 hour screen
1.2 Bn people spend 6.5
hrs/week on Facebook
Multiple screens and audience fragmentation
From towers to routers
Audience fragmentation
also includes video
video accounts for 50% of
peak downstream traffic in
Asia
Netflix + YouTube account
for 50% of downstream
traffic on fixed networks in
the US
30% US users watch
video on their
smartphone
iPhone daily: 15min calls
vs. 1 hour screen
1.2 Bn people spend 6.5
hrs/week on Facebook
Market shift
Source: Yume Report, Feb 2014
Content experience is broken
10 feet experience is broken
Watching 1080p YouTube content on my connected TV sucks
Device Experience is brokenExtend TV set capabilities
by connecting I/O devices
Increase cable clutter
Manage several remote
control
Connected TV =
1 more cable +
firmware updates?
Product life cycles1990 2014
Why is the average lifespan of a TV set so long ?
•Moore •Metcalfe •Duplication
Laws at work
Years to reach 50 millions users
Book 400Radio 38TV 13
Cable 10Internet 5iPod 3
facebook 2
Software is eating the world
$500
$35 $99
Looking into TV Future
Software powered and driven
Contextual, natural & intuitive interfaces
Platform driven, machine learning leveraged content
Second screen to refocus / entertain audiences and deliver engagement metrics not yet in the TV set
Content Fragmentation redefining business models
Pizzas won’t disappear (Snow Crash anybody ?)
Maybe TV is just waiting for its 'iPhone moment' epiphany ???
@LaFrenchTech
Questions ? [email protected] Skype, Twitter, Slideshare: pdewost
©Philippe Dewost — @CaisseDesDepots — March 5th 2014