philipp noack president and ceo, audi japan kk2021/02/03 · president and ceo, audi japan kk...
TRANSCRIPT
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Tokyo | 3rd February 2021
Strategy for electrification and carbon neutrality at Audi
Philipp Noack President and CEO, Audi Japan KK
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Präsentationstitel Datum
➢ Founded in 1899
➢ Sales units (2020): 1.69 million cars
➢ Employees (2020): 87,000
AUDI AG (Ingolstadt, Germany)
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RNALINTE
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WHAT:
Consistently customerWe want Audi to become the company with the most satisfied customers.
Consistently electric We will move to the forefront of electric mobility.
Consistently connected We are creating an open digital ecosystem.
Consistently sustainableWe conduct our business responsibly, transparently and with integrity. We act in harmony with ecology and economy and with a clear long-term perspective.
HOW:
Consistently team “We” instead of “me” – the Audi spirit with agile entrepreneurship
Consistently focusedWe focus maximum resources on our key projects.
Consistently synergetic We’re striking up smart partnerships inside and outside our Group.
Consistently profitable We want to operate sustainably and profitably in every respect.
Präsentationstitel DatumOur mission: Consistently
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“Consistently Sustainable”
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Volkswagen Group alone is
responsible for
1% of the worldwide
CO2 emissions1%
Präsentationstitel DatumOur responsibility for climate protection
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AUDI AG
INTERNAL
Production Vehicle use RecyclingResources Suppliers
By 2025 we aim to reduce CO2 emissions
by ~30%
Präsentationstitel DatumCO2 emissions
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INTERNAL
WHAT
WHATWHAT
› Sustainable supply chain strategy› Governance, standards, guidelines› Sustainability rating for suppliers:
PEOPLE | ENVIRONMENT | INTEGRITY
› Training & continuous development› Engagement in external initiatives › Transparent communication
› Pilot projects › New forms of cooperation› SustainabilityAward4Suppliers› Audi Act4Impact› Leverage technologies for transparency
› Human Rights due diligence› Responsible sourcing of raw
materials
› Diversity in the supply chain
› Audi CO2 programme› Recycling concepts› Secondary material usage› Green energy › Sustainable water management› Battery supply chain
To create a
POSITIVE IMPACT in and throughout our
supply chain
HOW
Präsentationstitel DatumResponsibility pillars in the supply chain
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AUDI AG
INTERNAL
Suppliers
Scrap
ALUCOILBauxite mining
Manufacture
of primary
aluminum
Manufacture
of aluminaAudi Press
Shop
Präsentationstitel DatumAluminum Closed Loop
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“Mission: Zero”
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➢ Use of green energy and installation of photovoltaic system (reduce)
➢ Thermal management system using natural energy (convert)
➢ Carbon offset scheme for unavoidable cases (compensate)
Audi Brussels production plant
Präsentationstitel DatumThree pillars to make production site carbon neutral
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Präsentationstitel DatumCO2 neutral factory (Gyor, Hungary)
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13 Audi Japan Strategy for electrification and carbon neutrality at Audi 3rd February 2021
Präsentationstitel DatumReducing CO2 from logistics
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14 Audi Japan Strategy for electrification and carbon neutrality at Audi 3rd February 2021
Präsentationstitel DatumCCS (Carbon Capture and Storage)
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15 Audi Japan Strategy for electrification and carbon neutrality at Audi 3rd February 2021
Präsentationstitel DatumAudi e-tron Sportback
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Over 74k customers have chosen an Audi e-tron. Regional success highly influenced by market specific attractiveness of
BEVs — Norway leads the way.
AUDI AG I/FU-23 January 21, 2020
Q3/20Q4/19Q1/19
3.4
Q2/19 Q2/20Q3/19
6.0
Q1/20
6.7
10.210.7
7.0
14.1
Q4/20
15.5
Deliveries to customersAudi e-tron family in k units
+80% deliveries 2020 vs. 2019
Norway
USANetherlands
Germany
Other
UK
e-tron
deliveries 2018-2020
>74k
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Präsentationstitel DatumSales status of Audi e-tron
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17 Audi Japan Strategy for electrification and carbon neutrality at Audi 3rd February 2021
Präsentationstitel DatumAudi e-tron Sportback
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Präsentationstitel DatumBalanced portfolio is key – “best in class” for both BEV and ICE
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Präsentationstitel DatumAudi e-tron GT concept
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2020 Audi Japan Strategy for electrification and carbon neutrality at Audi 3rd February 2021
Präsentationstitel DatumQ4 Sportback e-tron concept
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Tax disadvantages
Lower R&D due to shared platform and group synergies
effective
Price gap to close within
2-3 years
Increasing economies of scale
Lower factory costs thanks to multi-brand factories
Battery cost savings
Tightening CO2 /emissions regulations (e.g. EU7)
ICE
BEV
Audi Japan Strategy for electrification and carbon neutrality at Audi 3rd February 202121 Audi Japan Strategy for electrification and carbon neutrality at Audi 3rd February 2021
Präsentationstitel DatumThe price gap between ICE and BEV
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Renewable energy partner in USA Renewable energy partner in Germany
Audi Japan Strategy for electrification and carbon neutrality at Audi 3rd February 202122 Audi Japan Strategy for electrification and carbon neutrality at Audi 3rd February 2021
Präsentationstitel DatumCharging infrastructure in Europe and the USA
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Audi Japan Strategy for electrification and carbon neutrality at Audi 3rd February 202123 Audi Japan Strategy for electrification and carbon neutrality at Audi 3rd February 2021
Präsentationstitel DatumCharging infrastructure in Japan
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Präsentationstitel DatumRenewable energy to charge EV (Europe)
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Präsentationstitel DatumRenewable energy partner in Japan (Shizen Energy)
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Präsentationstitel DatumComparison of CO2 emission (EV vs. ICE, also depends on electricity mix)
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Präsentationstitel DatumAudi’s vision: Shaping the Future of Sustainable Mobility
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PR Activity @Audi House of Progress Tokyo
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Präsentationstitel DatumAudi House of Progress Tokyo
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Thank you