philia pak
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Portfolio 2013TRANSCRIPT
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PHILIA PAK PORTOFLIO 2013
OUR FIRST NEWSLETTER!Hello Experea family! We are so excited to launch our first official newsletter. This will be another way for us to inform you on company news, product updates and much more.
MEDICARE & AUTO SHIPMENTSAs you might have noticed, there has been a few changes on how Experea will be handling orders from now on. We appreciate your patience as we improve our workflow, for your ultimate benefit.
We always want to hear your opinion and what you have to say. If you have any questions or concerns, please call us (866) 397-3732 or email [email protected]
BLOG POSTS! Want to be featured in our blog? Have a story you want to share with the Experea Community? Tell us!
IN THIS ISSUE: Understanding Medicare Guidelines
Customizedcustomer service
FAQ’S Share yourstory!
WE ARE MORE THAN JUST A COMPANY WE ARE A COMMUNITY.
Experea
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COMPASSIONATESERVICE & QUALITY PRODUCTSExperea Healthcare has taken the extra step to
ensure every customer is taken care of. Effective immediately, you will have your own customer
service representative who will work directly with you for all orders and inquiries.
THAT’S THE EXPEREA DIFFERENCE
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IS001 SPRING EDITIONNEWSLETTER
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NEWSLETTER: This newsletter is meant for Experea’s current client base as a source of valuable medical supply and insurance information. *Please note, this is NOT the official version. Newsletter is a current work in progress. Software used: Adobe InDesign
As part of the conversation, we welcome post submissions, and relevant links from our readers.
MEDICAREGUIDELINES& AUTOMATIC SHIPMENTS
share your story
If you are insured through Medicare, then you have probably already noticed the changes to your usual order process with Experea. In accordance with Medicare guidelines, we are absolutely required to receive authorization (verbal or written) from the customer, before every monthly shipment is sent out. Due to this new regulation, we are no longer able to offer automatic shipments because without proper approval we cannot ship the supplies. Our customer service representatives will call to acquire approval, so please be aware of this change and expect a call from Experea at least every month.
We understand how this new protocol may be a hassle for you, but hope you will find our expert team of customer service representative helpful in this new process.
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Visit www.expereahealthcare.com and click BLOG to submit your information. OR simply email, [email protected] And view our latest posts and tell us what Y O U think! J
FREQUENTLY ASKED QUESTIONS: WHAT ARE YOUR HOURS OF OPERATION? Our staff is ready to assist you Monday through Friday, 8am - 5pm PST.
IF I NEED SUPPLIES IMMEDIATELY, WHEN SHOULD I PLACE MY ORDER?To guarantee supplies are shipped the same day, please place your order before 12pm (noon) PST.
DO I NEED A DOCTOR’S PRESCRIPTION? Yes! We need an updated prescription on file to order the appropriate supplies.
HOW DO I KNOW IF MY INSURANCE WILL COVER MY SUPPLIES?Most insurance companies will cover authorized services if deemed medically necessary. Experea Healthcare’s representative can help you determine this, and will be happy to contact your insurance company directly.
1 2 R A N C H O C I R C L E | L A K E F O R E S T | C A L I F O R N I A | 9 2 6 3 0 | 8 6 6 . 3 9 7 . 3 7 3 2
NEWSLETTER: This newsletter is meant for Experea’s current client base as a source of valuable medical supply and insurance information. *Please note, this is NOT the official version. Newsletter is a current work in progress. Software used: Adobe InDesign
THE EXPEREA DIFFERENCE
Experea Healthcare is a different kind of company. Our caring approach has not only made daily medical challenges easier on our customers but it has also made us one of the largest providers of medical equipment and supplies in the country.
DEAN MACCABE
(866) 397-3732CALL TOLL-FREE
Mon-Fr i 8am-5pm PST
your urological supply specialist
ONLINE CATALOGwww.expereahealthcare.com
now ava i lab le :
Gold Medal Paralympian& Experea Employee
AT EXPEREA, WE...
coordinate with your physician and insurance provider.
handle the paperwork needed for billing your insurance.
provide a medical supply catalog with a variety of products.
guarantee timely delivery and superior customer service.
O
O
O
O
HOW TO ORDER
Ordering from Experea Healthcare is easy, just call one of our trained Urological Customer Service Representatives for assistance.
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UROLOGICAL BRANDS
12 Rancho CircleLake Forest, CA 92630
ph: (866) 397-3732fx: (866) 397-3731
INSURANCE COVERAGEWe understand that payment is only part of the picture and we want to ensure that you get the most appropriate product for your need. This includes coordinating your products with both your doctor as well as your third party payor. We do the work so you can focus on your care.
we acceptmedicare
& most insurances
Not only do we provide a wide selection of products at affordable costs, but more than that, we care about helping you find the right products for your needs.
(866) 397-3732
• Intermittent Catheters• Coude Catheters• Closed System Catheters• Hydrophilic Catheters• External Catheters• Urological Accessories• Irrigations System• Leg Bags
... AND MUCH MORE
We carry the following urological brands, and more!
backfront
BROCHURE RE-DESIGN: Redesigned existing brochure for a more simple and concise rack-card. Software used: Adobe InDesign
WEBSITE RE-DESIGN: Assisted with development of new website design for Enhanced Living Design.(Wrote all original content and uploaded/edited photos.) Software used: Wordpress
SOCIAL MEDIA RE-DESIGN: Added customized banner and applications to company Facebook page. Softwares used: Adobe InDesign, heyo and pagemodo.
SEARCH ENGINE OPTIMIZATION: To market the new product launch of Cure Twist Catheter, I utilized search engine optimization strategies to gain favorable ranking on Google search queries. Not only did we achieve first page ranking, but we also were able to maximize visibility through multiple links (product page, blog post, press release and PPC Ad).
CO-MARKETING: To help increase foot traffic at Experea Healthcare’s booth at the tradeshow, I coordinated a partnership with ZICO coconut water. They donated over 300 bottles for our booth to give away.
PUBLIC RELATIONS: Since Experea Healthcare is headquartered in Orange County, it seemed only appropriate to market ourselves to the local community. After I reached out to the editor at OC METRO and pitched our story, Experea’s CEO, Donald Woods, was featured in the February 2012 issue. Publication: OC METRO
Date: February 2012 Editorial Feature: Don Woods (Experea Healthcare) as CEO Centerfold
PUBLIC RELATIONS / JOURNALISM: Instead of over spending on print advertising, I pitched to major industry magazines to have a feature written about one of our employees. This story was published in January 2012 in Sports N Spokes magazine. (All content is originaly written and edited by Philia Pak)
** If you would like to read the full-size version, please let me know.
Lisa Knight Joins Experea Healthcare; Ready to Pilot New Business Development
LAKEFOREST,CALIF-OnbehalfofExpereaHealthcare,anationwideproviderofmedicalsupplies
andequipment,wearepleasedtoannouncetheadditionofLisaKnighttoourcompany.LisajoinsExperea
Healthcare’sfamilytooverseeNewBusinessDevelopmentwhereshewillfurtherembodyExperea’smission
toprovidecompassionateexpertisetothoseovercomebyextraordinarycircumstances.
Asmanyofyoumayalreadyknow,Lisabringswithher,awealthofknowledgefrom10yearsof
experiencewithintheurologicalsupplyindustry.Hercommitmenttooutstandingresultsandrespected
presencewithinthespinalcordinjurycommunitywillbeaperfectfitwithExpereaHealthcare’sspecialty
withparalysispatients.Whetheritbedeliveringcathetersoradvisingonspecializedrehabequipment
orevenassistingwithADAhomemodifications,ExpereaHealthcareisthereateverystageofrecovery.
Ourteamofexpertswillworkwithyouandyourphysiciansoyoucanfocusprimarilyonyourhealthand
mobility,whilewefocusontheinsurancepaperworkandorderingprocess.
ItiswithmuchexcitementwewelcomeLisatoExpereaHealthcare,andhopeyouwillfindthat
together,wewillbeabletoprovideevenmorewell-roundedsupportforallyoururologicalsupplyand
equipmentneeds.
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ExpereaHealthcareisacompanydrivenbyapassiontofindtherightsolutionsforincrediblyunique
situations.Overtheyearswe’vedevelopedabroadexpertiseabouttheneedsandchallengesofthosewith
spinalcordinjuryorotherlife-alteringinjuryorillness,theirfamiliesandtheprofessionalswhoservethem.
Thiscompassionateexpertiseandthespectrumofservicesweprovideisdedicatedtothreepurposes:to
helprecover,rebuild,andreclaimlives.
TolearnmoreaboutExperea’sfamilyofcompanies,pleasevisit:www.expereahealthcare.com
www.enhancedlivingdesign.com
orcallusat(866)397-3732
TocontactLisadirectly:email:[email protected]
phone:951-609-0367
fax:951-609-0328
PRESS RELEASE: Press release was written to notify current customers about new staff addition.