philatelic market development and · pdf filephilatelic market development and trends . ......

PHILATELIC

MARKET

DEVELOPMENT

AND TRENDS

Arabic countries

Africa

14

19

19

21

21

23

OVERVIEW OF THE SURVEY RESULTS

WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved |2

Thank you for your participation

117

Canada, USA & Western Europe

Latin America

Asia-Pacific

Eastern Europe and Northern Asia

16%

12%

18%

20%

18%

16%

The geographical zones have been defined according to the philatelic similarities of the countries concerned. Therefore there is no relation with the traditional geographical zones of the UPU Convention.


Arabic countries



|3

By whom is your company authorized to issue postage stamps?

Latin America

Africa

Asia-Pacific

CA 17%

GOV. 81%

N/A 2%

117

11 95 GOV.

20 CA

2 N/A 26%

74%

19

5%

95%

19

29%

71%

14 24%

76%

21

9%

86%

5%

21 13%

83%

4%

23

WADP General Assembly | Berne, 20 April 2015 | Presented by Mr Artyom Adibekov (Federation of Russia) | © UPU 2015 – All rights reserved


Arabic countries


Latin America

Africa

Asia-Pacific

OVERVIEW OF THE SURVEY RESULTS Average annual number of issued postage stamps

|4

40

18

28

18

52

47

61



|5

Countries participating in the WADP World Numbering System (WNS)

No 25

YES 92

Countries that did not replied


TRADE &

MARKETING


Arabic countries


Latin America

Africa

Asia-Pacific

TRADE AND MARKETING Do you have a marketing unit within the philatelic department?

|7

NO 56%

YES 61%

NO 74%

YES 71%

NO 62%

NO 62%

NO 63%


TRADE AND MARKETING Who carries out philatelic marketing activities?

|8

8

10

41

58

Services outside the company

We do not do any marketing for stamps

Other services within the company

N/D

0 10 20 30 40 50 60 70



Arabic countries


Latin America

Africa

Asia-Pacific

TRADE AND MARKETING When do you plan your stamp issues?

|9

24

71

22

The same yearthey are issued

One year inadvance

Two years inadvance

0

10

20

30

40

50

60

70

80

31%

53%

16%

26%

63%

11%

29%

71% 29%

57%

14%

4%

61%

35%

9%

62%

29%


TRADE AND MARKETING Do you think there is a difference between stamps for franking and stamps for collectors?

|10

3

1

1

6

10

5

7

9

13

10

9

9

13

12

9

0 5 10 15 20 25

Africa

Latin America

Arabic Countries

Asia-Pacific



N/D No Yes


TRADE AND MARKETING Do you issue personalized stamps?

|11

1

2

12

16

9

10

10

7

6

3

3

11

11

16

0 5 10 15 20 25

Africa

Latin America

Arabic Countries

Asia-Pacific



N/D No Yes


TRADE AND MARKETING Which means of communication do you use to advertise products?

|12

91%

65%

19% 15%

13%

67%

19%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Sales points General press TV Philatelic press Radio Internet Other


TRADE AND MARKETING Does your company have a website?

|13

85%

48%

5%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Information site Online store Forum

TYPE OF WEBSITE

N/D 1%

No 3%

YES 96%


TRADE AND MARKETING Through which distribution channels do you sell your products?

|14

91%

65%

19% 15% 13% 13%

39%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Post offices Shop of your philatelicdepartment

Multi-product shops Hotels Railway stations, airports,ports

Mail order Expo


TRADE AND MARKETING In addition to stamps, which of the following products do you sell?

|15

23

30

31

6

25

64

50

13

50

8

0 10 20 30 40 50 60 70

First day covers

Other first day philatelic souvenirs

Sets of thematic stamps

Annual stamp packs

Stamp yearbooks

Combined coin and stamp products

Foreign stamps and philatelic products

Envelopes with original stamp

Philatelic accessories

Catalogues of signs of postal payment


TRADE AND MARKETING Do you buy foreign stamps to resell them in your country?

|16

80%

13%

67%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Neighbouring countries Countries from restricted unions of whichyou are a member

Other countries

COUNTRY COOPERATION

Yes 13%

NO 87%



Arabic countries


Latin America

Africa

Asia-Pacific

TRADE AND MARKETING Does a philatelic subscription exist in your country?

|17

N/D 2%

No 31%

YES 67%

YES 74%

YES 84%

NO 69%

YES 71% YES

57%

YES 90%



Arabic countries


Latin America

Africa

Asia-Pacific

TRADE AND MARKETING Do you have a database of your regular customers?

|18

N/A 7%

No 21%

YES 72%

YES 96%

YES 95%

NO 53%

YES 81% NO

57%

YES 72%



Arabic countries


Latin America

Africa

Asia-Pacific

TRADE AND MARKETING Do you send information materials to these customers via e-mail?

|19

N/D 13%

No 28%

YES 59%

YES 57%

YES 89%

YES 77%

NO 47%

NO 58%

YES 76%


TRADE AND MARKETING Do you issue "forever stamps"?

|20

Yes 38%

NO 62%


TRADE AND MARKETING Do you have a special policy for corporate customers?

|21

N/D 2%

Yes 32%

NO 66%



Arabic countries


Latin America

Africa

Asia-Pacific

TRADE AND MARKETING Do your new projects take environmental protection into account (choice of paper, ink, printer, etc.)?

|22

8%

36%

YES 56%

YES 57%

NO 53%

YES 58%

YES 71%

NO 48%

YES 62%


STAMP ISSUE

POLICY


Arabic countries


Latin America

Africa

Asia-Pacific

STAMP ISSUE POLICY Does your organization issue stamps by itself?

|24

No 28%

YES 72%

YES 87%

NO 53%

NO 53%

YES 93%

YES 81%

YES 76%


STAMP ISSUE POLICY Does your organization work with an agent?

|25

15%

73%

21%

48%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Issuing programme Manufacture of postage stampsand philatelic products

Marketing Sales

PART OF THE PHILATELY SUBCONTRACTED TO THE AGENT (IF “YES”)

No 14%

N/D 58%

YES 28%


STAMP ISSUE POLICY Do you have joint issues with other countries?

|26

N/D 3%

No 29%

YES 68%



Arabic countries


Latin America

Africa

Asia-Pacific

STAMP ISSUE POLICY Do you issue promotional stamps

|27

N/D 8%

Yes 8%

NO 84%

NO 83%

NO 95%

NO 89%

NO 64%

NO 86%

NO 86%


STAMP ISSUE POLICY Do you issue stamps dedicated to the Olympic Games?

|28

N/D 1%

No 26%

YES 73%


STAMP ISSUE POLICY Do you issue stamps related to major international events or themes?

|29

N/D 1%

No 11%

YES 88%


PRINTING

POLICY

PRINTING POLICY What proportion of annual issues are printed using the following processes?

|31

88%

6%

2% 2% 2% 0%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Offset Rotogravure Intaglio Typographic printing Combination printing Other



Arabic countries


Latin America

Africa

Asia-Pacific

PRINTING POLICY Do you plan to issue stamps containing QR (quick response) codes?

|32

N/D 3%

Yes 25%

NO 72%

NO 89%

NO 57%

NO 84%

NO 79% NO

71%

NO 57%


PRINTING POLICY Do you think it is necessary to issue miniature sheets with every new stamp issue?

|33

N/D 5%

Yes 16%

YES 79%


PRINTING POLICY What percentage of your annual issues consist of miniature sheets of one or more stamps?

|34

10%

37%

19%

19%

12%

0% 5% 10% 15% 20% 25% 30% 35% 40%

N/D

Less than 10%

Between 20 and 50%

Between 20 and 50%

More than 50%


COMMUNICATION

AND

PUBLICATION


Arabic countries


Latin America

Africa

Asia-Pacific

COMMUNICATION AND PUBLICATION Do you put out special publications or magazines on philately?

|36

N/D 1%

Yes 38%

NO 61%

YES 78%

NO 68%

NO 89%

NO 86%

NO 76%

YES 57%



Arabic countries


Latin America

Africa

Asia-Pacific

COMMUNICATION AND PUBLICATION Do you have electronic versions of your philatelic publications?

|37

N/D 22%

No 38%

YES 40%

YES 56%

NO 42%

NO 42%

YES 36%

NO 33%

N/D 33%


COMMUNICATION AND PUBLICATION Do you use social networks?

|38

92%

4%

6%

4%

6%

39%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Facebook

Google

Instagram

Linkedin

Pinterest

Twitter

N/D 2%

Yes 43%

NO 55%


COMMUNICATION AND PUBLICATION Do you participate in international or national philatelic or multi-sector exhibitions for collectors?

|39

81%

22%

16%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Stamps exhibitions

Multi-sector exhibitions

None

Out of 117 responses



Arabic countries


Latin America

Africa

Asia-Pacific

COMMUNICATION AND PUBLICATION What is the balance between the costs and the income from the sales of philatelic products during international or national philatelic exhibitions?

|40

N/D 24%

Deficit 26%

Profitable 24%

Equal 26%

Deficit 56%

Equal 63%

Profit 32%

Profit 29%

Profit 24%

Deficit 38%


COMMUNICATION AND PUBLICATION What are the main benefits of international or national philatelic exhibitions?

|41

32%

78%

59%

63%

11%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Financial

Branding and public image

Experience shared with other operators

Professional contacts with philatelic industry partners

Other


POSTAGE

STAMPS

CATALOGUES

POSTAGE STAMP CATALOGUES Do you issue your own postage stamp catalogue?

|43

12

22

0

5

10

15

20

25

annually as a collected volume for several years

FREQUENCY

N/D 2%

Yes 30%

NO 68%



Arabic countries


Latin America

Africa

Asia-Pacific

POSTAGE STAMP CATALOGUES Are one or more private national commercial catalogues of postage stamps issued in your country/territory?

|44

N/D 4%

No 48%

YES 48%

YES 78%

NO 53%

NO 84%

NO 64%

YES 62%

YES 57%



Arabic countries


Latin America

Africa

Asia-Pacific

POSTAGE STAMP CATALOGUES Do you have a catalogue of signs/marks of postal payment?

|45

N/D 6%

Yes 11%

NO 83%

NO 87%

NO 89%

NO 89%

NO 79%

NO 62%

NO 90%



Arabic countries


Latin America

Africa

Asia-Pacific

POSTAGE STAMP CATALOGUES Do you publish your catalogue electronically?

|46

N/D 43%

Yes 13%

NO 44%

NO 35%

NO 47%

NO 21%

NO 36%

NO 62%

NO 62%


STRUGGLE

AGAINST

ILLEGALS

STRUGGLE AGAINST ILLEGALS Does your organization face illegal postage stamp issues?

|48

Yes 26%

N/D 5%

NO 69%

N/D 13% Yes

23%

NO 64%

If “yes”, do you have figures regarding these illegals?


STRUGGLE AGAINST ILLEGALS Does your organization face counterfeit postage stamp issues?

|49

Yes 27%

N/D 4%

NO 69%

6%

22%

NO 72%

If “yes”, do you have figures regarding these counterfeits?


STRUGGLE AGAINST ILLEGALS Does the legislation of your country provide for any legal prosecution for forgery of postage stamps?

|50

No 16%

YES 84%


STRUGGLE AGAINST ILLEGALS Do you think your organization faces abusive issues (issue of too many stamps, which usually saturates the market)?

|51

N/D 4% Yes

10%

NO 86%


STRUGGLE AGAINST ILLEGALS Have you noticed any market saturation owing to these abusive issues?

|52

N/D 28%

Yes 6%

NO 66%


STRUGGLE AGAINST ILLEGALS To combat fraud, does your organization use any of the following?

|53

44%

38%

41%

37%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Special paper

Special ink

Special printing

Security perforation

Out of 79 responses


STRUGGLE AGAINST ILLEGALS Does your organization use special new techniques to protect philately?

|54

N/D 14%

Yes 24%

NO 62%


STRUGGLE AGAINST ILLEGALS Does your organization work with a security printer?

|55

N/D 5%

No 17%

YES 78%


STRUGGLE AGAINST ILLEGALS Do you think all these security features are effective in combatting the fraud?

|56

N/D 13%

No 14%

YES 73%


STRUGGLE AGAINST ILLEGALS Are your postal agents trained to detect illegal stamps?

|57

N/D 12%

Yes 38%

NO 50%


STRUGGLE AGAINST ILLEGALS Does an "electronic stamp" exist in your country?

|58

N/D 2% Yes

13%

NO 85%


STRUGGLE AGAINST ILLEGALS What is your opinion of electronic stamps?

|59

25

32

24

36

0

5

10

15

20

25

30

35

40

N/D Negative Positive Do not change anything


THANK

YOU

philatelic market development and · pdf filephilatelic market development and trends . ......

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