philadelphia

56
PHILADELPHIA We Ring The Bell

Upload: rodd-vano

Post on 28-Mar-2016

212 views

Category:

Documents


0 download

DESCRIPTION

City Branding: Pitch for Philadelphia

TRANSCRIPT

Page 1: PHILADELPHIA

PHILADELPHIAWe Ring The Bell

Page 2: PHILADELPHIA
Page 3: PHILADELPHIA
Page 4: PHILADELPHIA
Page 5: PHILADELPHIA

First things first. Philadephia’s claim to fame

isn’t only being the nation’s

ORIGINAL capital.Or that it’s the fourth largestin DOWNTOWN living,

or even the cool fact that it’s name means

City of Brotherly LoveNAW.

Page 6: PHILADELPHIA
Page 7: PHILADELPHIA

Center City, Philadelphia has resurfaced as the city for the new generation of young, hip, urban professionals.

Page 8: PHILADELPHIA
Page 9: PHILADELPHIA
Page 10: PHILADELPHIA
Page 11: PHILADELPHIA
Page 12: PHILADELPHIA
Page 13: PHILADELPHIA
Page 14: PHILADELPHIA

It’s also a city that’s BRIMMING with artistic expression.

We’re talking creativity that’s breaking

THROUGH THE RAFTERS HERE.

Page 15: PHILADELPHIA

Whether it be the BUSTLINGSTREETS & AVENUES

UNIQUE NEIGHBORHOODS that link our

Page 16: PHILADELPHIA
Page 17: PHILADELPHIA

The city boasts over ten thousand works of street art. It serves as a visual reminder of why its logo needs to be as elastic as the residents who call it home.

Page 18: PHILADELPHIA
Page 19: PHILADELPHIA
Page 20: PHILADELPHIA
Page 21: PHILADELPHIA
Page 22: PHILADELPHIA
Page 23: PHILADELPHIA
Page 24: PHILADELPHIA
Page 25: PHILADELPHIA

Artists extrapolate colorful expression from the cultural diversity found throughout the city.

Page 26: PHILADELPHIA

Or the kinetic approachto

we as FOLKS FROMjust about everything

PhillyDO!

Page 27: PHILADELPHIA
Page 28: PHILADELPHIA
Page 29: PHILADELPHIA
Page 30: PHILADELPHIA
Page 31: PHILADELPHIA
Page 32: PHILADELPHIA
Page 33: PHILADELPHIA
Page 34: PHILADELPHIA

WEPROVE IT WITH PRIDE.walk the walk,

Page 35: PHILADELPHIA

talk the talk, PROVE IT WITH PRIDE.

andwalk the walk,

Page 36: PHILADELPHIA
Page 37: PHILADELPHIA

The historical framework that holds the city in great context works in tandem with the yearning for self-expression.

Page 38: PHILADELPHIA
Page 39: PHILADELPHIA
Page 40: PHILADELPHIA
Page 41: PHILADELPHIA
Page 42: PHILADELPHIA
Page 43: PHILADELPHIA

The new Philadelphia logo should be classic in its approach, yet expansive to handle a complex municipality.

Page 44: PHILADELPHIA
Page 45: PHILADELPHIA
Page 46: PHILADELPHIA

PHILADELPHIANS TO LIFE

that blends theirORIGINAL FLAVOR

have that approach

Page 47: PHILADELPHIA

homespun hearth. WITH

Page 48: PHILADELPHIA
Page 49: PHILADELPHIA

Diversity is the thread that resonates throughout the city of Philadelphia at its heart.

Page 50: PHILADELPHIA
Page 51: PHILADELPHIA
Page 52: PHILADELPHIA

And that’s why...

Page 53: PHILADELPHIA

RINGWE

BELL!THE

Page 54: PHILADELPHIA

A vibrant city filled with beauty as well as historical reverence, Philadelphia, Pennsylvania leads the way in cultural excellence.

Page 55: PHILADELPHIA

PHILADELPHIA

Page 56: PHILADELPHIA

Not just POMP & CIRCUMSTANCE

the beauty is in THE PEOPLE

SMALL TOWN APPROACH

nestled against big city living