phil veasey
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![Page 1: Phil Veasey](https://reader030.vdocuments.mx/reader030/viewer/2022013117/589972df1a28ab49478b696f/html5/thumbnails/1.jpg)
A People and Community Centred Approach to
Prevention
We are beginning to see a trend in public health tenders that is driven by the need to simplify
communication with residents.
Phil VeaseyBusiness Development and Marketing Director
Mytime Active24th November 2016
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‘A People and Community Centred Approach to Prevention’
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‘One You Walsall’
• What the key considerations are in delivering this type of approach?
• Why is this sort of approach the optimal way to engage residents?
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So… What is One You Walsall?
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Smoking Cessation
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Child Weight Management
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Workplace Health
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Health Checks
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Progress So Far
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What’s Going to be Essential in Maximising Our Reach?
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Why is Marketing and Communication so Important?
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Local Provision
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Weekly Roaming Distance for Middle Class Sporty Male
Go
lf
Tennis
5 miles
Average steps per day June 2015=18,000z
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Weekly roaming distance for young person aged 12-14 in a disadvantaged community
500 m
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Weekly roaming distance young Bangladeshi mother (child 0-5) in a disadvantaged community
500 m
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Typical Travel Patterns to Engage in
Physical Activity
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Co – production
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“What really makes a difference is creating the conditions for people to lead flourishing lives.
Empowerment is the key to reducing health inequalities and thereby improving the health of everyone”.
Flourishing Lives