© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID

Cisco TelePresence for Everyone, EverywherePhilip Graham

CTO Cisco TelePresence & VP Engineering

Cisco TelePresence Systems Business Unit

IMTC Keynote, 8 April 2010, 9:20-9:50

© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2

Driving Business TransformationCisco TelePresence: Key to Global Collaboration

Reducing Travel,Increasing Connections

Facilitating Interoperability and

Intercompany Collaboration with

Cisco TelePresence

New Opportunities, BusinessModels, and Processes

Increasing Collaborationand Productivity

Enabling GlobalGreen Initiatives

© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3

Cisco TelePresence

Redefining How People Communicate

© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4

Cisco TelePresence—Launched Oct 2006

Redefining How People Communicate Remotely

© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5

Quality—Simplicity—Reliability

Quality

Simplicity

Reliability

Unified Communications

Ultra-High Definition (1080p) - Spatial AudioVirtually an In-Person Experience

One Button to Push

Easy to Use – for Executives and EveryoneReliable, Resilient, & Secure

Cisco is the best choice, globally

Network as the Platform

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidentialeschroed2009 © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential

The Right Tool for Seamless Collaboration

Richness of Experience

Text

Email

WebMeeting

TelePresence

AudioConfer-encing

IM

Voice

Ric

hnes

s of

Med

ia

Real-time

© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7

Cisco’s Strategy: TelePresence for Everyone, Everywhere

Enterprise ConsumerService Providers

Benefits of an Integrated Architecture

Virtualized CollaborationNew Business Models

Comprehensive InteroperabilitySecurity, Scalability, Reliability

Social Networking InteractionNew Ecosystems

Business to Business

Business to Consumer

Consumer to Consumer

Enterprise Telecommuter

ConsumerLaptop / Desktop

Public Suites

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Cisco TelePresence Product Portfolio

CTS 5001–2 Seats

CTS 11002 Seats

CTS 13006 Seats

CTS 30106 Seats

CTS 321018 Seats

Personal DedicatedMultipurpose

Services and SolutionsScheduling and Operation

Planning and Design Implementation and Support

Multipoint - 48 segments One-Button Scheduling Server Intercompany Services

SD and HD Interoperability Recording Studio End-to-End Encryption

Network Readiness Room readiness (3000/3200) Groupware integration

Installation Monitoring, Support, Helpdesk Financing

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Expanding Interoperability’s Definition

Collaboration Tools

Other Equipment

Other Companies

2006 2007 2008 2009 2010

Interoperate with:

Cisco LaunchesTelePresence

Nov 09

Mar 09

Sept 08

Dec 08May 08

Dec 07

Mar 07

Oct 06Jan 10

SD Interoperability HD Interop Interop viaCUVC 7.0

Interop via MXE

IntercompanyCisco TelePresence

Public CiscoTelePresence

Auto-Collaborateand Multipoint

Integration with DigitalMedia Systems

Integration withCall Center

Integration withCisco WebEx

TelepresenceInteroperabilityProtocol (TIP)

Directory Interprovider

July 10

Cisco opens up TIPOpen Source launch

© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10

Telepresence Interoperability Protocol (TIP)

CTS Launches

2006 2007 2008 2009 2010 2011

HD Interoperability

SD Interoperability TIP Licensing Availability

Interoperability Enabled

Multi-screen HD video

High-quality audio

Data/Presentation sharing

Point-to-point and multi-point

Design Benefits Mix of single & multi-screen rooms

Low-latency stream switching

Stream adaptation for best results

Firewall traversal for B2B

Opened up TIP to kick start multi-vendor, multi-screen interoperability while Cisco and the industry work on a standard

Nine video companies signed royalty-free TIP license

TIP Open Source project to launch in July

Cisco to donate ownership to industry body to govern

TIP to go to industry body

TIP Open Source Launch

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Broad Experiences Solutions Offering Innovations and Choice

• Classroom of the Future• Active Collaboration Room• Virtual Demo Center• Boardroom• Broadcast• Streaming Service• HealthPresence• TG 500• Supply Chain Acceleration• Lobby Ambassador*• Media Solution• On Stage TelePresence

Customer-Ready

• Live Desk• Expert on Demand• Home Office

Telecommuter• Event Controls• Recording Studio• Meeting Solution• FSI Expert

• CTS Retail Point of Sale

• Consumer Research• Cisco Tele-Justice • Field TelePresence

Tier 1 Customer Ready Tier 2 Customizable Tier 3 Customer Vision

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10 Announced Service ProvidersGlobal and Regional Coverage

Intercompany Cisco TelePresence

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Expanding Public Cisco TelePresence Suite Locations

Los Angeles

Santa Clara

San Francisco Chicago

Dallas/FWDenver

Toronto

Boston

New York

Washington DC

Miami

Sao Paolo

Mumbai

ParisBrussels

London Frankfurt

New Delhi

Chennai Manila

Sydney

ShanghaiHong Kong

Hyderabad

Bangalore

Current Locations

Announced Locations

© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 14

Cisco TelePresence—Creating & Keeping up with the Future of Collaboration

Cisco TelePresence Everywhere, for Everyone

Complete solution from desktop to dedicated rooms

Interoperability in our DNA

Compelling collaboration tools

Intercompany innovation

Horizontal & vertical solutionsTransforming the industry by transforming

the way our customers succeed

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