Healthcare Uses of Social Media:

Diagnosis & TreatmentPhil Baumann, RN

CEO CareVocate LLC

PhilBaumann.com@PhilBaumann

Health is Social

Social Is Health

Healthcare Is Technology

Social Media Is Technology

Ergo:Healthcare Must

Understand Social Media

What Is Technology?

It’s Like Obscenity:You Know It When You See It

Except:

You Don’t Always See It

Technology

Is More Than:Tools

GadgetsTechniques

The Essence of Technology is…

…RevealingSocial Media Is Revealing Things

About UsOur Institutions

Our Culture& Media Itself

What Can We Reveal?

Hardware versus Software

Or: Why Marketers Are Confused

MEDIA VERSUS MEDIAHardware – Old Media

•PRINT

•RADIO

•TV

Software – New Media•CMS – BLOGS, FORUMS

•FACEBOOK

•TWITTER

•YOUTUBE

•???

Key DifferencesHARDWARE

•Stable

•Predictable

•Small Tweaks >> Little Consequence

SOFTWARE

•Unstable

•Unpredictable

•Small Tweaks >> Huge Ramifications on Ecosystem

Patient Empowerment:

Content versus Information

Content Is…Expression of

Knowledge, Experience & Wisdom

Created to Change a Mind

Information Is…Relevant

DataRight TimeRight ContextRight Process

To Make a Decision Based on Risk

4 Statesof

Patient Empowerment

Content Empowers the Mind

Information Empowers the Patient

It’s About the Audience, Stupid

Conversation Is Just Possible Now

Assess Your AudienceOn Its Empowerment State.

Proceed Accordingly

Master of Content

Master of Ceremonies

Master of Conversation

Lead Your Audience:

How to Do Social Media:The Nursing Process

(ADPIE)① Assess② Diagnose③ Plan④ Implement/Execute⑤ Evaluate

Vision

Mechanics

Process

Suggested UsesSuggested Uses

Disaster Alerting & ResponseDrug Safety Alerts

Diabetes ManagementMedical Crowd-sourcing

Disease Tracking & Resource Connection

Suggested UsesSuggested Uses

Post-discharge Patient SupportRecruitment of Health Care Staff

Clinical Trial AwarenessPromoting Healthy Lifestyles

Health Care Marketing

Live-tweeting SurgeryLive-tweeting Surgery

CDC & Social MediaCDC & Social Media

“CDC encourages the strategic use of Twitter to effectively and inexpensively reach individuals and partners with timely health and safety information.”

CDC’s Twitter MetricsCDC’s Twitter Metrics

HIPAA Today

21st Century Health Care

Content

Connection

Community

Care

What’s the Goal?

Safe & Effective Online Presences

Freedom of Choice

Protect Boundaries

Benefits

Community meets a basic human need

Frees Healthcare Professionals

Crowd-sourcing

Research

Costs

Privacy Violations

Boundary crossing

Dignity Blows

Insurance Company & Employer Monitoring

Is Privacy Dead?

Is Dignity The New Privacy?

Technology Will Violate Privacy

Vigilant Struggle for Dignity Rights

Relationship between People & Technology

New Legislation

•Understanding & recognition of Web’s disruptive powers

•Re-think Privacy

•Manifest Dignity

Insurance Reform?

•Social Media Monitoring

•Denial of Insurance

•New Regulatory Limits on how social media data is used?

Government 2.OhReally?

•How ready are government agencies?

•Permission-based Privacy rules

•Will Docs & Nurses participate in legislative discussions?

Permission

•Permission, Permission Permission

•Fully Informed Permission

•Volume Control

The Web and Marketing:

Is It a Dream?

…Or a Nightmare?

(Comic Sans is a nightmare ;)

Your 1st Step Isn’t Listening:

You Must First Develop….

…Web Position Statement!

Web Position Statement“We believe the Web is an ever-evolving Technology and Ideology

which:

Influences Patients & Providers in the following ways: ___________.

Changes Publics, Governments, Organizations, Cultures: __________.

The Web impacts Marketing, Communications, Processes: _________.

We believe the opportunities of the Web include ________________.

The challenges we face are ___________________.

Therefore, the Mission of our Web Presence is ________________.”

Health is Social

Social Is Health

Twitter Follow Recommendations

@SusannahFox@LeeAase

@EdBennett@KentBottles

@Shwen@jonmrich

@PharmaGuy@WhyDotPharma

@DaphneLeigh@2HealthGuru

@ahier@drval

@Doctor_V

Twitter Chatter

@RNchat #RNchat

#hcsm - #hcsmeu - #SocPharm

@PhilBaumann

PhilBaumann.com