Phases to optimize Phases to optimize PPC campaignsPPC campaigns

There’s no better way to get targeted traffic than through pay-for-performance keyword advertising in search engines. The goal of pay per click advertising is to get in front of searchers who are looking specifically for what you have to offer. Here we point out the different phases of a PPC campaign.

Choose an advertising platform. Choose an advertising platform.

Phase 1Phase 1

Identify your goal.

Phase 2Phase 2

Carry out proper keyword research.

Phase 3Phase 3

Reach your target audiences.

Phase 4Phase 4

Write call-to-action ads.

Phase 5Phase 5

Remove keywords with bad conversion rate.

Phase 6Phase 6

Optimize bid management strategies.

Phase 7Phase 7

Increase budget for top keywords.

Phase 8Phase 8

Optimize campaign for conversion rate not for clicks.

Phase 9Phase 9

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