Medico Media-Dr Meena ShahWorking for

Positive & Preventive Health Care

& Disease Management

Partnership Between Pharma Industry

& Medico Media

For Better Health Communication

& Patient education

There is lack of vision for health Health isn’t valued till lost Media has power to reach masses Need to utilize this to promote, Positive, Preventive & Proactive Health care

Believes in proactive mgt. of Physical, Believes in proactive mgt. of Physical, Mental, Emotional, Social & Spiritual Mental, Emotional, Social & Spiritual HealthHealth

Pioneer in health awareness Trainings Pioneer in health awareness Trainings & Communication& Communication

Dedicated & committed to cause of :Dedicated & committed to cause of :““Health conscious & Healthy Society”Health conscious & Healthy Society”““Healthy Living Made Simple”Healthy Living Made Simple” Works as content expert, presenter &Works as content expert, presenter & coordinator to increase authenticity ofcoordinator to increase authenticity of programsprograms

Specially designed need-based Specially designed need-based ProgramsPrograms

Communication to match viewer’s needsCommunication to match viewer’s needs Produced in English / Hindi / GujaratiProduced in English / Hindi / Gujarati Participatory approach for sense of Participatory approach for sense of identification by viewer's identification by viewer's Information integrated with Information integrated with Entertainment Entertainment for sustained interest & attentionfor sustained interest & attention

InformativeInformative Visually richVisually rich Socially relevantSocially relevant Combination of indoor / outdoor Combination of indoor / outdoor shootingshooting Symbolic Audio – Visual presentationSymbolic Audio – Visual presentation Supportive appropriate musicSupportive appropriate music Multimedia EffectsMultimedia Effects

Better Communication Between Pharma Company & Doctors Innovative Marketing Strategy- Using Information &

Communication Technology As Business Tool

Image Building As Socially Conscientious Company

Contd.

1. Continues Medical Education (CME)2. Market research & feedback 3. Programs for doctors :

• Mind–Body Medicine & Holistic Approach

• Lifestyle & Stress Management4.Open house Health, Disease care &

lifestyle care workshops

Practical guide on ‘ health care for women ’ Has more than 5,000 pages It is like an encyclppedia on women health

• Adolescence• Menstruation• Preconception• Pregnancy & Labour• Postnatal• Menopause

• Nutrition• Fitness• Body & Beauty Care• Emotional Health• Breast Feeding• Anemia• Diseases

Content :-

Easy Pregnancy Healthy Baby CareEasy Pregnancy Healthy Baby CareContents : -Contents : -

Pre-pregnancy Pregnancy Labour Postnatal care Child care Traditions Fitness Faq

VCD “ KAHANI DIL KI ” Created For Dr Sameer Dani

On Preventive Health , Diagnosis & Treatment Lifestyle Changes &

Rehabilitation In Coronary Artery Disease

Holistic Approach to Health & Happiness

• Health As a Total Concept• Prayer • Full Body Workout• Aerobics• Yogasans

• Pranayams• Correct Sitting Posture• Chair Exercises.• Healthy Food Habits.• Balanced Nutrition.

Unique, Easy to Practice & Result Oriented Programfor Total Health Through Balanced &

Comprehensive Exercises, Yogasans & Pranayam

BENEFITS:-•Freely mobile skeleton.•Strong & supple musculature.•Flexible & healthy joints.•Healthy cardiovascular & respiratory system.•Hormonal equilibrium.•Balance nervous system.•Alert & active immune system.

Contd.

VCD – 1. :1.Stretching with active breathing.2.Yoga & Breathing for Stress release.3.Exercises & Asans for Healthier joints & Healthy Back.4.Yoga for Healthy Digestive system.

VCD – 2. :1.Yoga for Heart & B.P.2.Breathing & Pranayams.3.Savasan instructions4.Video – Audio.

Contd.

Positive Health Options

Mind Body Fitness

Pivotal role in end to end communication,

concept & theme development, scripting,

anchoring & coordination

30 minutes program on family’s health care

Focus of serial :-Focus of serial :-Positive drive for healthy eating habitsPositive drive for healthy eating habitsPleasure of eating varietyPleasure of eating varietyEffective for weight mgtEffective for weight mgtA perfect planner for tasty, easy to makeA perfect planner for tasty, easy to make low calorie foodlow calorie foodAvoidance / Care of obesity, heart Avoidance / Care of obesity, heart problems, diabetes, gastric troubles etc.problems, diabetes, gastric troubles etc.13 parts serial 13 parts serial Length of program – 25 minLength of program – 25 min

Positive drive for healthy eating Positive drive for healthy eating habitshabits

Pleasure of eating varietyPleasure of eating variety Effective for weight mgtEffective for weight mgt A perfect planner for tasty, easy to A perfect planner for tasty, easy to

make low calorie food make low calorie food

The focus of serial :The focus of serial : Health awareness for women & families.Health awareness for women & families. Educate, Guide & Motivate for health Educate, Guide & Motivate for health conscious lifestyle.conscious lifestyle. Provide tips for disease free, energetic Provide tips for disease free, energetic & joyful life& joyful life

Successfully completed moreSuccessfully completed more than 200 Episodesthan 200 Episodes

Contents:-Contents:-Holistic health & Healthy nutrition Holistic health & Healthy nutrition Fitness & yoga Fitness & yoga Health of Mothers & Children Health of Mothers & Children Positive Gynec health Positive Gynec health Family’s health concerns Family’s health concerns Viewer’s Q & AViewer’s Q & A

FOCUS OF THE SERIAL : Positive Health Option Nutrition Awareness Personality Development Energy & Fitness Psychological Health Sex Education & Awareness Happy Relationships

One minutes health care tips & One minutes health care tips & messagesmessages Practical & life enriching tips for Practical & life enriching tips for daily life daily life Regular transmission before & after newsRegular transmission before & after news

Working as Content Expert & PresenterWorking as Content Expert & Presenter Holistic Approach To Health care is the Holistic Approach To Health care is the Central Theme Central Theme Information & Know How on :Information & Know How on :- Healthy NutritionHealthy Nutrition- Fitness & YogaFitness & Yoga- Emotional wellnessEmotional wellness- Socio-Cultural aspects of women’s healthSocio-Cultural aspects of women’s health- Positive & preventive Gynec CarePositive & preventive Gynec Care- Latest Scientific & medical interventionsLatest Scientific & medical interventions- Etc.Etc.

35-4035-40 Episodes of 3-5 min : Episodes of 3-5 min :

Diet Talk on Healthy Home Show Diet Talk on Healthy Home Show

Many tips on health & weight managementMany tips on health & weight management

Three interviews on TV Asia USAThree interviews on TV Asia USA Series of health programs on Series of health programs on M TV –Leicester UKM TV –Leicester UK Ten programs on Health Care & Healthy Ten programs on Health Care & Healthy Nutrition in Nutrition in “ “Suprabhat” on DD-11Suprabhat” on DD-11

3-5 minutes Tips & Messages on :3-5 minutes Tips & Messages on : Holistic approach to motherhoodHolistic approach to motherhood Healthy Nutrition for mothersHealthy Nutrition for mothers Posture Care & Postural exercisesPosture Care & Postural exercises Exercises for pregnant womenExercises for pregnant women Stages of laborStages of labor Breathing & Patterns for easier deliveryBreathing & Patterns for easier delivery Yogasans for pregnant womenYogasans for pregnant women

10-12 programs Healthy & Happy 10-12 programs Healthy & Happy pregnancypregnancy on DD – Ahmedabadon DD – Ahmedabad 20 Programs on Health & Lifestyle 20 Programs on Health & Lifestyle Management – All India RadioManagement – All India Radio 2 interviews on BBC Radio – 2 interviews on BBC Radio – Asian Network UKAsian Network UK

20 Posters on pregnancy care, labor 20 Posters on pregnancy care, labor & child care& child care

Training manuals on Pregnancy care Training manuals on Pregnancy care exercises, ‘Lamaze’ & postnatal exercises, ‘Lamaze’ & postnatal recovery for Doctors & Nurses recovery for Doctors & Nurses

1.HIGH CHOLESTEROL & ATHEROSCLEROSIS

2.RISK FACTORS

3.SIGNS & SYMPTOMS

4.HEALTHY NUTRITION

5.FITNESS

6.ANGINA & HEART ATTACK

7.REHABILITATION

8.ANGIOGRAPHY- ANGIOPLASTY-BY PASS SURGERY

9.Etc.

Survey of 40 Doctors for Siledenafil VCD on “Centron” : Non-Hormonal Contraceptive Pills Mind-Body-Medicine & Stress Management Program for Doctors 8 “Positive Health Options” workshop for executive & plant managers

“Creation” film on Pregnancy Care, Childbirth & Childcare CD-Rom “Stree” for Women’s Health VCD - “Attention Hypertension” 40 recipes for Sugar Free Special recipes for ‘Sugar Free Natura’

8-10 POSITIVE HEALTH OPTIONS seminars 4 Workshop on "Low Calorie Healthy Cooking” Program ‘Health & Weight Management’ “Mind –Body Medicine & Stress Management” programs for Doctors

Training manual & 20 posters & 100 slides on “Healthy-Happy Motherhood”Video Film“ Gently into the world” Touch screen program on Child care 20 CMEs for Doctors & Nurses on Healthy & Fit motherhood

200 PPT Slides-Cardiac Care Series of “Positive Health Options” workshops

“I. V. Therapy” - A Training Film For Nurses.-Core Parentals Ltd. “Accident Prevention & First Aid ” – Jilichem Laboratories ( India ) Ltd.

Created recipes for booklet on “AMUL LITE”

Positive health options•Holistic Health•High Energy & life Style•Fitness, Yoga & Posture Care•Optimum Mind Body Balance•Healthy & Happy Eating Habits•Stress Management•Relationship

The complete woman Disease management programs Eat fit academy of Nutrition Awareness T.V. Serials, Videos & CDs on Healthcare & Health Awareness

PARTICIPATORYSCIENTIFIC & PRACTICAL

NEED-BASEDINTERESTING

SIMPLE & EASY TO IMPLEMENT

MEDICO MEDIAMEDICO MEDIA4-C/D, TRADE CENTRE, 4-C/D, TRADE CENTRE, Nr. STADIUM CIRCLE,Nr. STADIUM CIRCLE,NAVRANGPURA, NAVRANGPURA, AHMEDABAD – 380009,AHMEDABAD – 380009,GUJARAT.GUJARAT.Ph. No:Ph. No: 079 – 26400405079 – 26400405E Mail : E Mail : drmeenashah@medico-media.netdrmeenashah@medico-media.net / / smiti@icenet.netsmiti@icenet.netWEB : WEB : www.medico-media.netwww.medico-media.net