pharma in the social landscape
DESCRIPTION
My presentation from Social Media World '13 ConferenceTRANSCRIPT
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Patients JourneyΣυνδηµιουργία
Web 2.0ΕµπειρίεςLet’s Talk About
Pharma in the Social Landscape
...and it’s not a joke!
Ioannis OfakoglouFounder & Director of Pharma Market Journal
www.pmjournal.gr@ofakoglou
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Tik Tak
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Patients JourneyΣυνδηµιουργία
Web 2.0Εµπειρίες
Multichannel worldMarkets are conversations
Market as a forumPowerful word of mouth
mobility connectivity
(Cluetrain Manifesto)
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Patients JourneyΣυνδηµιουργία
Web 2.0Εµπειρίες
doctors
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Patients JourneyΣυνδηµιουργία
Web 2.0Εµπειρίες
patients
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Patients JourneyΣυνδηµιουργία
Web 2.0ΕµπειρίεςAll practitioners
and patients reported that patients are using the Internet to find out healthcare information.
They were concerned mostly about the risk of misinformation and the impact this could have.
Patients described the Internet as very useful as a quick, easy way to gather information and opinions about any medical condition.
The Internet makes patients more active and responsible.
People trust each otherPower of organizing without organizations
Eurobarometer Qualitative Study, “Patients Involvement”, Aggregate Report May 2012, TNS ICAP for Greece
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Patients JourneyΣυνδηµιουργία
Web 2.0Εµπειρίες
Patients Empowerment
World Healthcare Organization, “Vision 2020 Patients Empowerment”
Passive patients will become empowered participants
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Patients JourneyΣυνδηµιουργία
Web 2.0Εµπειρίες
Revolutiondoesn’t happen when society adopts
new technology,it happens when society adopts new
behaviors
#Clay Shirky
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Patients JourneyΣυνδηµιουργία
Web 2.0Εµπειρίες
Who will save us from social
media???
?
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Patients JourneyΣυνδηµιουργία
Web 2.0Εµπειρίες
Traditional wayCompany, Product, Marketing, Broadcast Message, Value and...
#PUSH
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Patients JourneyΣυνδηµιουργία
Web 2.0Εµπειρίες
Social Media has changed the game
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engage
with communities
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Patients JourneyΣυνδηµιουργία
Web 2.0Εµπειρίες
Think BIG Start smallAct NOW!!!
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Patients JourneyΣυνδηµιουργία
Web 2.0Εµπειρίες
Co-create Experiences
#Διάλογος#Διαφάνεια
#Ρίσκο#Πρόσβαση
C.K.Prahalad. Venkat Ramaswamy - The Future Of Competition
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Education
Information
Compliance
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Patients JourneyΣυνδηµιουργία
Web 2.0Εµπειρίες
From Mass to Niche
Personalized Health
Patient Centric Healthcare
#Big Data
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Patients JourneyΣυνδηµιουργία
Web 2.0Εµπειρίες
ROI?Return On Investment
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Patients JourneyΣυνδηµιουργία
Web 2.0Εµπειρίες
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Patients JourneyΣυνδηµιουργία
Web 2.0Εµπειρίες
Συµπεριφερθείτε στους ανθρώπους σαν να είναι το 2 ετών παιδί σας
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Patients JourneyΣυνδηµιουργία
Web 2.0Εµπειρίες
Future Of Competition
Human DNA
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Patients JourneyΣυνδηµιουργία
Web 2.0ΕµπειρίεςThanks!!!
Ioannis OfakoglouFounder & Director of Pharma Market Journal
www.pmjournal.gr@ofakoglou