ph0n3d - vanishing into thin air
DESCRIPTION
How the mobile application trend is disrupting real-world products. NB: these slides are visual portion of a more intriguing presentation. I am currently working on MP3 annotations.TRANSCRIPT
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PH0N3DVANISHING INTO THIN AIR
DRÉ LABRECREATIVE DIRECTOR TRIBAL DDB10.30.08
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PHONEA device that is used to transmit and receive sound (most commonly speech).
P0WN3DGeek slang derived from the word own, that implies domination of a rival.
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CELL PHONES
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SMART PHONES
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APPLICATION DEVICES
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DON’T BE AFRAID
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A CAUTIONARY TALE
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vs.
$30 $0 - $10
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vs.
$200 - $300 $0 - $10
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vs.
$30 per game $0 - $10 per game
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vs.
$30 $1
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vs.
$500 ?
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vs.
$30 $0
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vs.
$2 - $10 $0
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vs.
$1 $0
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vs.
221 calories 0 calories
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IT’S A RACE TOTHE FINISH LINE
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INVEST IN R&D
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